Best Sales Engagement · head-to-head

Apollo.io vs Reply.io

A sourced, side-by-side comparison for sales engagement. Apollo.io has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

At a glance

  • Price: Apollo.io $0/mo vs Reply.io $49/mo — Apollo.io is cheaper to start.
  • Free tier: Apollo.io Yes; Reply.io No.
  • HIPAA: Apollo.io No; Reply.io —.

Side by side

Apollo.ioReply.io
Entry price$0/mo (Free)$49/mo (Email Volume)
Free tierYesNo
HIPAA (BAA)No
SOC 2Yes
GDPRYes
Best forSMB and mid-market sales teams wanting data + outreach in one platformOutbound SDR teams running high-volume multichannel sequences

Sources — Apollo.io: cloudtalk.io (verified 2026-06-14). Reply.io: amplemarket.com (verified 2026-06-14).

Key features

Apollo.io: 230M+ contact and 30M+ company B2B database; AI-powered multichannel sequences (email, calls, LinkedIn); Buyer intent signals and anonymous visitor identification; Real-time form enrichment and lead routing; Conversation intelligence and call summaries

Reply.io: Multichannel sequences (email, calls, LinkedIn, SMS, WhatsApp); Jason AI autonomous SDR product (separate purchase); Unlimited mailboxes per user on Multichannel plan; White-label agency dashboard; AI-crafted ICP and email finding for autonomous outreach

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