Best Sales Engagement · head-to-head

Apollo.io vs Woodpecker

A sourced, side-by-side comparison for sales engagement. Apollo.io has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Apollo.io has the lower entry price — Apollo.io starts at $0/user/mo, Woodpecker at $29/mo. Free tier: Apollo.io Yes, Woodpecker No. HIPAA: Apollo.io No, Woodpecker No.

As of 2026-11-01 · figures link to their source below

Side by side

Apollo.io

$0/user/mo entry
Entry price$0/user/mo (Free)
Free tierYes
HIPAA (BAA)No
SOC 2Yes
GDPRYes
Best forSMB and mid-market sales teams wanting data + outreach in one platform

Woodpecker

$29/mo entry
Entry price$29/mo (LinkedIn)
Free tierNo
HIPAA (BAA)No
SOC 2—
GDPRYes
Best forSmall teams and agencies wanting unlimited seats on fixed monthly plans

Sources — Apollo.io: apollo.io (verified 2026-11-01) · Woodpecker: woodpecker.co (verified 2026-11-01)

Key features

Apollo.io: 230M+ contact and 30M+ company B2B database; AI-powered multichannel sequences (email, calls, LinkedIn); Buyer intent signals and anonymous visitor identification; Real-time form enrichment and lead routing; Conversation intelligence and call summaries

Woodpecker: Fixed monthly plans for email, LinkedIn or both, with unlimited team members; Unlimited team members on every plan and unlimited email accounts on Email and Multichannel; Inbox rotation and adaptive sending to protect deliverability; Condition-based multi-step campaigns with up to 16 steps and A/B testing (up to 5 variants); MCP server and CLI for developer automation

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