Best UX Research · head-to-head

PlaybookUX vs Lookback

A sourced, side-by-side comparison for ux research. Lookback has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Lookback has the lower entry price — PlaybookUX starts at $267/mo, Lookback at $24.92/mo. Free tier: PlaybookUX No, Lookback No. HIPAA: PlaybookUX —, Lookback —.

As of 2026-06-19 · figures link to their source below

Side by side

PlaybookUX

$267/mo entry
Entry price$267/mo (Grow (annual))
Free tierNo
HIPAA (BAA)
SOC 2Yes
GDPRYes
Best forresearch operations teams

Lookback

$24.92/mo entry
Entry price$24.92/mo (Freelance)
Free tierNo
HIPAA (BAA)
SOC 2
GDPRYes
Best forqualitative researchers

Sources — PlaybookUX: playbookux.com (verified 2026-06-19) · Lookback: lookback.com (verified 2026-06-19)

Key features

PlaybookUX: Moderated and unmoderated testing in one platform; Global participant panel (50+ countries); No per-seat pricing — unlimited team members; SOC2 Type II, ISO 27001 and ISO 27701 certified

Lookback: Moderated and unmoderated remote research; Live observer rooms with unlimited guests; Integrated participant recruitment panel; 60-day free trial with 5 sessions, no credit card

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