Best UX Research · head-to-head

PlaybookUX vs Lookback

A sourced, side-by-side comparison for ux research. Lookback has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Lookback has the lower entry price — PlaybookUX starts at $267/mo, Lookback at $24.92/mo. Free tier: PlaybookUX No, Lookback No. HIPAA: PlaybookUX —, Lookback —.

As of 2026-09-03 · figures link to their source below STALE

Side by side

PlaybookUX

$267/mo entry
Entry price$267/mo (Grow (annual))
Free tierNo
HIPAA (BAA)
SOC 2Yes
GDPRYes
Best forresearch operations teams

Lookback

$24.92/mo entry
Entry price$24.92/mo (Freelance)
Free tierNo
HIPAA (BAA)
SOC 2
GDPRYes
Best forqualitative researchers

Sources — PlaybookUX: playbookux.com (verified 2026-09-03) STALE · 2026-06-19 · Lookback: lookback.com (verified 2026-09-03)

Key features

PlaybookUX: Moderated and unmoderated testing in one platform; Global participant panel (50+ countries); No per-seat pricing — unlimited team members; SOC2 Type II, ISO 27001 and ISO 27701 certified

Lookback: Moderated and unmoderated remote research; Live observer rooms with unlimited guests; Integrated participant recruitment panel; 60-day free trial with 5 sessions, no credit card

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