Best UX Research · head-to-head
PlaybookUX vs Lookback
A sourced, side-by-side comparison for ux research. Lookback has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: PlaybookUX $267/mo vs Lookback $24.92/mo — Lookback is cheaper to start.
- Free tier: PlaybookUX No; Lookback No.
- HIPAA: PlaybookUX —; Lookback —.
Side by side
| PlaybookUX | Lookback | |
|---|---|---|
| Entry price | $267/mo (Grow (annual)) | $24.92/mo (Freelance) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | Yes | — |
| GDPR | Yes | Yes |
| Best for | research operations teams | qualitative researchers |
Sources — PlaybookUX: playbookux.com (verified 2026-06-19). Lookback: lookback.com (verified 2026-06-19).
Key features
PlaybookUX: Moderated and unmoderated testing in one platform; Global participant panel (50+ countries); No per-seat pricing — unlimited team members; SOC2 Type II, ISO 27001 and ISO 27701 certified
Lookback: Moderated and unmoderated remote research; Live observer rooms with unlimited guests; Integrated participant recruitment panel; 60-day free trial with 5 sessions, no credit card