Best Web Analytics · alternatives
Best Matomo alternatives (2026)
6 alternatives to Matomo in web analytics, ranked by entry price. Matomo starts at $0/mo. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Key takeaways
- Free alternatives: Cloudflare Web Analytics, Google Analytics 4, Simple Analytics.
- Closest by price: Cloudflare Web Analytics ($0/mo), Google Analytics 4 ($0/mo), Simple Analytics ($0/mo).
Matomo alternatives compared
| # | Alternative | Entry price | Free | HIPAA | Best for | Source |
|---|---|---|---|---|---|---|
| 1 | Cloudflare Web Analytics | $0/mo | Yes | No | Cloudflare customers | cloudflare.com |
| 2 | Google Analytics 4 STALE · 2026-09-03 | $0/mo | Yes | No | Large enterprises | marketingplatform.google.com |
| 3 | Simple Analytics | $0/mo | Yes | No | Privacy-first teams | simpleanalytics.com |
| 4 | Pirsch Analytics | $6/mo | No | No | Developer-friendly teams | pirsch.io |
| 5 | Plausible Analytics | $9/mo | No | No | Privacy-first teams | plausible.io |
| 6 | Fathom Analytics STALE · 2026-09-03 | $15/mo | No | No | Privacy-conscious businesses | usefathom.com |
Data current through 2026-11-01. STALE marks a row whose price we have not re-checked at its source in over 30 days; a vendor with no published price is marked when any of its plans is. 2 of 6 rows above are marked. Compare any two directly on the Web Analytics index.