Independent · sourced · Updated June 2026
Best Web Analytics (2026)
The cheapest web analytics is Cloudflare Web Analytics at $0/mo. 4 offer a free tier (Cloudflare Web Analytics, Google Analytics 4, Matomo). This page compares 7 options on entry price, free tier, HIPAA/SOC 2 and best-for — every figure linked to its source, updated June 2026.
7 options compared on price, free tier, compliance and fit — ranked cheapest-first. Every figure links to the vendor's own page and the date we captured it; quote-only tiers show “—”, never a guess.
Key takeaways
- Cheapest: Cloudflare Web Analytics at $0/mo (Free (All Plans)).
- Typical paid price: from $6/mo, median $12/mo, up to $20/mo — across 4 with published pricing.
- Free tier: Cloudflare Web Analytics, Google Analytics 4, Matomo, Simple Analytics.
- HIPAA-ready: Matomo.
- Tracked: 7 vendors, data current through 2026-06-15.
Comparison
| # | Web Analytic | Entry price | Free | HIPAA | SOC 2 | Best for | Source |
|---|---|---|---|---|---|---|---|
| 1 | Cloudflare Web Analytics | $0/mo Free (All Plans) | Yes | No | Yes | Cloudflare customers | cloudflare.com |
| 2 | Google Analytics 4 | $0/mo Google Analytics 4 (Free) | Yes | No | — | Large enterprises | marketingplatform.google.com |
| 3 | Matomo | $0/mo On-Premise Community | Yes | Yes | No | Privacy-first teams | matomo.org |
| 4 | Simple Analytics | $0/mo Free | Yes | No | No | Privacy-first teams | simpleanalytics.com |
| 5 | Pirsch Analytics | $6/mo Standard | No | No | No | Developer-friendly teams | pirsch.io |
| 6 | Plausible Analytics | $9/mo Starter | No | No | No | Privacy-first teams | plausible.io |
| 7 | Fathom Analytics | $15/mo 100k pageviews/mo | No | No | No | Privacy-conscious businesses | usefathom.com |
Prices are the lowest published self-serve monthly rate as captured on the linked source. Annual-billing and usage details are on each vendor's record in our open dataset.
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Frequently asked questions
What is the cheapest web analytics?
Cloudflare Web Analytics has the lowest published entry price at $0/mo (Free (All Plans)), as of 2026-06-15.
How much does web analytics cost per month?
Across the 4 web analytics with published paid pricing, the median starting price is $12/mo, ranging from $6/mo to $20/mo, as of 2026-06-15. 4 also offer a free tier.
Which web analytics have a free plan?
Cloudflare Web Analytics, Google Analytics 4, Matomo, Simple Analytics offer a free tier.
Which web analytics support HIPAA?
Matomo state HIPAA support (a BAA). Always confirm current scope with the vendor.
More software comparisons
How we compiled this
Self-serve USD pricing fetched from each vendor's official pricing page on 2026-06-15 via WebFetch. Plausible's pricing page is fully JS-rendered and returned locked-dashboard HTML on every attempt; prices confirmed from multiple secondary pages (wordpress-analytics-plugin page stated '$9/month', homepage stated Starter=$9, Growth=$14, Business=$19 for 10k PV base) and corroborated by kinsta.com blog ($9/month starting price, May 2024). Pirsch pricing was captured from the first successful fetch of pirsch.io/pricing (Standard $6/mo, Plus $12/mo); the page subsequently returned 404 on retries, so alternativeto.net was used for corroboration (range $5–$799/mo confirmed). Matomo Cloud is priced in EUR only (€29/mo starter); USD equivalent ~$31.60 at 1.09 EUR/USD is noted but monthlyUsd records the published EUR-converted approximation with a caveat in notes. Cloudflare Web Analytics is free standalone. GA4 360 is contact-sales only. All minutesIncluded / callsIncluded / overagePerMin / overagePerCall fields are null (non-telephony vertical). Annual discount of ~17% ('2 months free') is consistent across Plausible, Fathom, Matomo, and Simple Analytics. accessedAt='2026-06-15' on all source records.
Last verified 2026-06-15. We re-check published prices and compliance on a recurring cadence and update this page when they change.
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