The Front Desk Review

Best Web Analytics · head-to-head

Fathom Analytics vs Matomo

A sourced, side-by-side comparison for web analytics. Matomo has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Matomo has the lower entry price — Fathom Analytics starts at $15/mo, Matomo at $0/mo. Free tier: Fathom Analytics No, Matomo Yes. HIPAA: Fathom Analytics No, Matomo Yes.

As of 2026-06-15 · figures link to their source below

Side by side

Fathom Analytics

$15/mo entry
Entry price$15/mo (100k pageviews/mo)
Free tierNo
HIPAA (BAA)No
SOC 2No
GDPRYes
Best forPrivacy-conscious businesses

Matomo

$0/mo entry
Entry price$0/mo (On-Premise Community)
Free tierYes
HIPAA (BAA)Yes
SOC 2No
GDPRYes
Best forPrivacy-first teams

Sources — Fathom Analytics: usefathom.com (verified 2026-06-15) · Matomo: matomo.org (verified 2026-06-15)

Key features

Fathom Analytics: Forever data retention on all paid plans; EU Isolation option (data never leaves EU) for Schrems II compliance; No cookies — no consent banner needed; Consistent pricing — no data monetization

Matomo: 100% data ownership — self-host or EU cloud, no third-party data sharing; ISO 27001:2022 certified (cloud); No data sampling on any plan; GDPR Manager built-in with anonymization, erasure, and consent tools

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