Best Web Analytics · head-to-head
Fathom Analytics vs Matomo
A sourced, side-by-side comparison for web analytics. Matomo has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Fathom Analytics $15/mo vs Matomo $0/mo — Matomo is cheaper to start.
- Free tier: Fathom Analytics No; Matomo Yes.
- HIPAA: Fathom Analytics No; Matomo Yes.
Side by side
| Fathom Analytics | Matomo | |
|---|---|---|
| Entry price | $15/mo (100k pageviews/mo) | $0/mo (On-Premise Community) |
| Free tier | No | Yes |
| HIPAA (BAA) | No | Yes |
| SOC 2 | No | No |
| GDPR | Yes | Yes |
| Best for | Privacy-conscious businesses | Privacy-first teams |
Sources — Fathom Analytics: usefathom.com (verified 2026-06-15). Matomo: matomo.org (verified 2026-06-15).
Key features
Fathom Analytics: Forever data retention on all paid plans; EU Isolation option (data never leaves EU) for Schrems II compliance; No cookies — no consent banner needed; Consistent pricing — no data monetization
Matomo: 100% data ownership — self-host or EU cloud, no third-party data sharing; ISO 27001:2022 certified (cloud); No data sampling on any plan; GDPR Manager built-in with anonymization, erasure, and consent tools