The Front Desk Review

Best Web Analytics · head-to-head

Fathom Analytics vs Matomo

A sourced, side-by-side comparison for web analytics. Matomo has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Matomo has the lower entry price — Fathom Analytics starts at $15/mo, Matomo at $0/mo. Free tier: Fathom Analytics No, Matomo Yes. HIPAA: Fathom Analytics No, Matomo Yes.

As of 2026-11-01 · figures link to their source below STALE

Side by side

Fathom Analytics

$15/mo entry
Entry price$15/mo (100k pageviews/mo)
Free tierNo
HIPAA (BAA)No
SOC 2No
GDPRYes
Best forPrivacy-conscious businesses

Matomo

$0/mo entry
Entry price$0/mo (On-Premise Community)
Free tierYes
HIPAA (BAA)Yes
SOC 2No
GDPRYes
Best forPrivacy-first teams

Sources — Fathom Analytics: usefathom.com (verified 2026-09-03) STALE · 2026-09-03 · Matomo: matomo.org (verified 2026-11-01) STALE · 2026-09-26

Key features

Fathom Analytics: Forever data retention on all paid plans; EU Isolation option (data never leaves EU) for Schrems II compliance; No cookies — no consent banner needed; Consistent pricing — no data monetization

Matomo: 100% data ownership — self-host or EU cloud, no third-party data sharing; ISO 27001:2022 certified (cloud); No data sampling on any plan; GDPR Manager built-in with anonymization, erasure, and consent tools

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