Best Web Analytics · head-to-head

Fathom Analytics vs Plausible Analytics

A sourced, side-by-side comparison for web analytics. Plausible Analytics has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Plausible Analytics has the lower entry price — Fathom Analytics starts at $15/mo, Plausible Analytics at $9/mo. Free tier: Fathom Analytics No, Plausible Analytics No. HIPAA: Fathom Analytics No, Plausible Analytics No.

As of 2026-11-01 · figures link to their source below STALE

Side by side

Fathom Analytics

$15/mo entry
Entry price$15/mo (100k pageviews/mo)
Free tierNo
HIPAA (BAA)No
SOC 2No
GDPRYes
Best forPrivacy-conscious businesses

Plausible Analytics

$9/mo entry
Entry price$9/mo (Starter)
Free tierNo
HIPAA (BAA)No
SOC 2No
GDPRYes
Best forPrivacy-first teams

Sources — Fathom Analytics: usefathom.com (verified 2026-09-03) STALE · 2026-09-03 · Plausible Analytics: plausible.io (verified 2026-11-01)

Key features

Fathom Analytics: Forever data retention on all paid plans; EU Isolation option (data never leaves EU) for Schrems II compliance; No cookies — no consent banner needed; Consistent pricing — no data monetization

Plausible Analytics: Lightweight script (~2.5 KB vs ~135 KB for GA4); No cookies — no consent banner required; EU-hosted on European-owned infrastructure; visitor data does not leave the EU; Open-source codebase publicly auditable on GitHub

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