Best Web Analytics · head-to-head

Fathom Analytics vs Plausible Analytics

A sourced, side-by-side comparison for web analytics. Plausible Analytics has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

At a glance

  • Price: Fathom Analytics $15/mo vs Plausible Analytics $9/mo — Plausible Analytics is cheaper to start.
  • Free tier: Fathom Analytics No; Plausible Analytics No.
  • HIPAA: Fathom Analytics No; Plausible Analytics No.

Side by side

Fathom AnalyticsPlausible Analytics
Entry price$15/mo (100k pageviews/mo)$9/mo (Starter)
Free tierNoNo
HIPAA (BAA)NoNo
SOC 2NoNo
GDPRYesYes
Best forPrivacy-conscious businessesPrivacy-first teams

Sources — Fathom Analytics: usefathom.com (verified 2026-06-15). Plausible Analytics: plausible.io (verified 2026-06-15).

Key features

Fathom Analytics: Forever data retention on all paid plans; EU Isolation option (data never leaves EU) for Schrems II compliance; No cookies — no consent banner needed; Consistent pricing — no data monetization

Plausible Analytics: Lightweight script (~2.5 KB vs ~135 KB for GA4); No cookies — no consent banner required; EU-hosted on European-owned infrastructure; visitor data does not leave the EU; Open-source codebase publicly auditable on GitHub

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