Best Web Analytics · pricing · Updated June 2026
Google Analytics 4 pricing (2026)
Google Analytics 4 starts at $0/mo (Google Analytics 4 (Free)), across 2 plans. Best for Large enterprises. Every figure links to Google Analytics 4's own page and the date we captured it.
At a glance
- Entry price: $0/mo (Google Analytics 4 (Free))
- Free tier: Yes
- Compliance: HIPAA No · SOC 2 — · GDPR Yes
- Best for: Large enterprises; Google Ads heavy spenders; E-commerce; Cross-platform apps
Google Analytics 4 plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Google Analytics 4 (Free) | $0 | — | flat | Free forever. Up to 10M events/month per property, 500 distinct events, standard reports, BigQuery export (free tier), up to 2 years data retention. No HIPAA compliance on free tier. | marketingplatform.google.com |
| Google Analytics 360 | Quote-only | — | custom | Contact sales / quote-only. Enterprise tier with higher event limits (25B events/month), unsampled reports, advanced attribution, SLA, dedicated support. Historically priced at ~$150k/year but Google does not publish current rates. | marketingplatform.google.com |
Last verified 2026-06-15. https://marketingplatform.google.com/about/analytics/ accessed 2026-06-15; GA4 360 enterprise tier confirmed contact-sales only
Capabilities
Integrations: Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console, BigQuery, Looker Studio.
Key features: Cross-platform measurement and attribution; Machine learning-powered predictive insights; Event-based data model replacing sessions; Deep Google Ads and GCP ecosystem integration.
Plan limits: Free: data retention max 14 months for user/event data; GA4 360: up to 50 months retention; Google-signals data capped at 26 months regardless of tier.
Frequently asked questions
How much does Google Analytics 4 cost?
Google Analytics 4 starts at $0/mo (Google Analytics 4 (Free)); it has 2 published plans. Verified 2026-06-15.
Does Google Analytics 4 support HIPAA?
Google Analytics 4 HIPAA support: No. SOC 2: —. GDPR: Yes.
Does Google Analytics 4 have a free plan?
Google Analytics 4 free tier: Yes.