Web Analytics · pricing · Updated September 2026
Google Analytics 4 pricing (2026)
Google Analytics 4 lists a $0 plan (Google Analytics 4 (Free)) and no paid price as checked on 2026-09-03, read from marketingplatform.google.com — the public source it was captured from, not a Google Analytics 4 page; 2 plans. Best for Large enterprises. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0 (Google Analytics 4 (Free))
- Free tier: Yes
- Compliance: HIPAA No · SOC 2 — · GDPR Yes
- Best for: Large enterprises; Google Ads heavy spenders; E-commerce; Cross-platform apps
As of · every figure below links to its source STALE · 2026-09-03
Google Analytics 4 plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Google Analytics 4 (Free) STALE · 2026-09-03 | $0 | — | Flat monthly | Free forever. Up to 10M events/month per property, 500 distinct events, standard reports, BigQuery export (free tier), up to 2 years data retention. No HIPAA compliance on free tier. | marketingplatform.google.com |
| Google Analytics 360 STALE · 2026-09-03 | quote-only | — | Custom / quote | Contact sales / quote-only. Enterprise tier with higher event limits (25B events/month), unsampled reports, advanced attribution, SLA, dedicated support. Historically priced at ~$150k/year but Google does not publish current rates. The page this plan cites returned 404 when re-checked on 2026-09-10 from two vantages — a datacenter connection and a residential one, so bot-blocking is not being mistaken for a dead page. The figure stands as last read; re-sourcing it needs a live page, not a rule. | marketingplatform.google.com |
Last verified 2026-09-03. STALE marks a plan we have not re-checked at its source in over 30 days. Every plan above is marked — we flag rather than silently retain. https://marketingplatform.google.com/about/analytics/ accessed 2026-06-15; GA4 360 enterprise tier confirmed contact-sales only The page this record cites as its source (https://marketingplatform.google.com/about/analytics/360/) is gone: on 2026-09-11 it returned 404, both from a residential connection and from a datacenter on another continent — so the page is gone rather than withheld from one asker. Nothing else in this record can stand in for it, so re-sourcing needs a live page read; the figure stands as last read.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Google Analytics 4, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Google Analytics 4. Every correction on the site is in the corrections log.
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Dead citation disclosed, price unchanged. https://marketingplatform.google.com/about/analytics/360/ was read twice on 2026-09-11: it returned 404 from a residential connection and returned 404 from a datacenter on another continent. One reading is not evidence — 27 pages this sweep called gone answered the second machine perfectly well — so only the ones both vantages agree on are written down. The record now says the link is a dead end. No figure changed: a price read on a day was read on that day, and the page going away later does not unread it.
Capabilities
Integrations: Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console, BigQuery, Looker Studio.
Key features: Cross-platform measurement and attribution; Machine learning-powered predictive insights; Event-based data model replacing sessions; Deep Google Ads and GCP ecosystem integration.
Plan limits: Free: data retention max 14 months for user/event data; GA4 360: up to 50 months retention; Google-signals data capped at 26 months regardless of tier.
Frequently asked questions
How much does Google Analytics 4 cost?
Google Analytics 4 lists a $0 plan (Google Analytics 4 (Free)) and no paid price; it has 2 published plans. Verified 2026-09-03.
Does Google Analytics 4 support HIPAA?
No — Google Analytics 4's public pages state no HIPAA support. Its public pages also state GDPR compliance.
Does Google Analytics 4 have a free plan?
Yes — Google Analytics 4 publishes a free tier.
Google Analytics 4 vs alternatives
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This standing as a plaque
Google Analytics 4 currently holds a silver deskmark here — Rank 4 of 7 · Web Analytics. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Google Analytics 4 moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.