Web Analytics · true cost · Updated September 2026
The true cost of web analytics
What you'll actually pay. Of the 7 web analytics tools we track, 3 price on a basis this column cannot carry, 1 charge usage overages. Here's every tool's entry price and its hidden-cost flags — each linked to its sourced record.
The hidden-cost picture
- Not priced monthly: 3 publish a figure on another basis — usage rates, non-USD, or annual-only.
- Usage overages: 1 charge for going over plan limits.
- Cheapest published: Pirsch Analytics from $6/mo.
- No overage or setup fee: Pirsch Analytics, Plausible Analytics, Fathom Analytics.
As of · re-verified with each catalog refresh
Web Analytics — entry price & hidden-cost flags
| Tool | Entry price | Usage overages | Setup fee |
|---|---|---|---|
| Pirsch Analytics | $6/mo | — | — |
| Plausible Analytics | $9/mo | — | — |
| Fathom Analytics | $15/mo | — | — |
| Simple Analytics | $20/mo | Yes | — |
| Cloudflare Web Analytics | quote-only | — | — |
| Google Analytics 4 | quote-only | — | — |
| Matomo | quote-only | — | — |
Prices and fee terms re-verified with each catalog refresh. Last catalog update 2026-09-03. "Quote-only" means the vendor publishes no self-serve price.
Frequently asked questions
Does web analytics have hidden fees?
Across the 7 web analytics tools we track: 3 price on a basis this column cannot carry, 1 charge usage overages. As of 2026-09-03.
What is the cheapest web analytic with published pricing?
Pirsch Analytics, from $6/mo. Verified 2026-09-03.
More on web analytics
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