The Front Desk Review

Best Web Analytics · head-to-head

Matomo vs Plausible Analytics

A sourced, side-by-side comparison for web analytics. Matomo has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Matomo has the lower entry price — Matomo starts at $0/mo, Plausible Analytics at $9/mo. Free tier: Matomo Yes, Plausible Analytics No. HIPAA: Matomo Yes, Plausible Analytics No.

As of 2026-06-15 · figures link to their source below

Side by side

Matomo

$0/mo entry
Entry price$0/mo (On-Premise Community)
Free tierYes
HIPAA (BAA)Yes
SOC 2No
GDPRYes
Best forPrivacy-first teams

Plausible Analytics

$9/mo entry
Entry price$9/mo (Starter)
Free tierNo
HIPAA (BAA)No
SOC 2No
GDPRYes
Best forPrivacy-first teams

Sources — Matomo: matomo.org (verified 2026-06-15) · Plausible Analytics: plausible.io (verified 2026-06-15)

Key features

Matomo: 100% data ownership — self-host or EU cloud, no third-party data sharing; ISO 27001:2022 certified (cloud); No data sampling on any plan; GDPR Manager built-in with anonymization, erasure, and consent tools

Plausible Analytics: Lightweight script (~2.5 KB vs ~135 KB for GA4); No cookies — no consent banner required; EU-hosted on European-owned infrastructure; visitor data does not leave the EU; Open-source codebase publicly auditable on GitHub

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