Amazon
Amazon Fire TV Stick 4K (2nd Gen)
$49.99Cheaper
Released 2023-10
Best Streaming Devices · head-to-head
Amazon Fire TV Stick 4K (2nd Gen) vs Apple TV 4K (3rd Gen)
A sourced, side-by-side comparison. Amazon Fire TV Stick 4K (2nd Gen) is cheaper at $49.99. Every spec and price links to its source.
Apple
Apple TV 4K (3rd Gen)
$129
Released 2022-11
Which is better: the Amazon Fire TV Stick 4K (2nd Gen) or Apple TV 4K (3rd Gen)?
The Apple TV 4K (3rd Gen) wins 1 of the 1 specs we compare head to head; the other wins 0. The Amazon Fire TV Stick 4K (2nd Gen) is the cheaper at $49.99. Get the Apple TV 4K (3rd Gen) for the stronger spec sheet, the Amazon Fire TV Stick 4K (2nd Gen) to spend less.
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Key specs, head to head
The numbers that decide it, drawn to scale — longer bar wins, the accent bar is the stronger figure.
Full spec sheet
✓ marks the stronger figure where "more" — or "less", for price and weight — is unambiguously better.
| Spec | Amazon Fire TV Stick 4K (2nd Gen) | Apple TV 4K (3rd Gen) |
|---|---|---|
| US price | $49.99 US launch MSRP, model B0CHP8SNBM | $129 |
| Brand | Amazon | Apple |
| Released | 2023-10 | 2022-11 |
| Max resolution | 4K | 4K |
| HDR formats | Dolby Vision, HDR10+, HDR10, HLG | Dolby Vision, HDR10+, HDR10, HLG |
| Processor | MediaTek MT7921 2.0 GHz quad-core | Apple A15 Bionic |
| Storage (GB) | 8 | 64 |
| Wi-Fi | WiFi 6 | WiFi 6 |
| Remote voice | Yes | Yes |
| Ethernet | No | No |
| Release | 2023-10 | 2022-11 |
Sources — Amazon Fire TV Stick 4K (2nd Gen): en.wikipedia.org (verified 2026-06-15). Apple TV 4K (3rd Gen): apple.com (verified 2026-06-15).
What's the difference between the Amazon Fire TV Stick 4K (2nd Gen) and Apple TV 4K (3rd Gen)?
Where the two actually differ on the specs we track (2 of 7). Matching specs are omitted.
- Processor: Amazon Fire TV Stick 4K (2nd Gen) MediaTek MT7921 2.0 GHz quad-core vs Apple TV 4K (3rd Gen) Apple A15 Bionic
- Storage (GB): Amazon Fire TV Stick 4K (2nd Gen) 8 vs Apple TV 4K (3rd Gen) 64
What reviewers say
Sourced tester consensus for each — the "what people who used it think" layer, not just specs.
Amazon Fire TV Stick 4K (2nd Gen)
No sourced tester review yet.
Apple TV 4K (3rd Gen)
Four whitelisted testers (Tom's Guide, Engadget, PCWorld/TechHive, What Hi-Fi) hands-on reviewed the 3rd-gen Apple TV 4K and unanimously call it the best streaming box, praising blazing A15 speed, the ad-free interface and a $50 price cut. Only Tom's Guide stopwatch-measured load times, clocking Netflix in 1 second and Disney Plus in 4. Gripes: still pricey, limited ports and no bundled HDMI cable. (4 sourced reviews, 1 lab-tested.)
Praised: Fastest streaming box — snappy A15 performance and quick app launches; Clean, ad-free interface with tight Apple-ecosystem (AirPlay/AirPods/iCloud) integration; $50 price cut ($129 start) makes it far easier to recommend.
Flagged: Not worth upgrading from the 2021 model — minimal new features; Still pricey versus Roku Ultra / Fire TV Cube; Limited physical connectivity and no HDMI cable in the box.