Willow · Updated July 2026
Willow 360 (Willow 3.0): price, specs & release date
Willow 360 (Willow 3.0), released 2020. Every price and spec below is linked to its source and dated — no guesses.
Source: onewillow.com verified ✓ corroborated verify in ledger
The Willow 360 (Willow 3.0) is listed at $399.99 on onewillow.com as of 2026-07-28, the most expensive breast pumps (median $213); other retailers may be lower. It earns a Bronze Deskmark — 19/100 pay-blind standing, #15 of 17 in class.
Verified Jul 28, 2026 · figures linked to their source in the table below
- Best for Pump-anywhere freedom in any position; so portable the tester reached for it over higher-ranked pumps; Best pumping app on the market, clearly showing how much you've pumped.
- Skip if Very steep learning curve; complicated to use at first is a dealbreaker.
Price history
$399.99Is the Willow 360 (Willow 3.0) a good buy?
At $400, the Willow 360 (Willow 3.0) is #17 cheapest of the 18 breast pumps we track, where the median is $228. On the spec sheet, its suction levels of 7 is the lowest of the 17, its max suction mmhg of 245 is below the median of the 18, and its weight of 12.5 oz is above the median of the 15.
Evidence of Record
Our dataNo independent lab has measured this product yet. 1 outlet has it on record by mention only, with no hands-on measurements published to weigh its claims against — a gap in the evidence, not a verdict on the product.
Review consensus · sourced & dated
What reviewers say about the Willow 360 (Willow 3.0)
One whitelisted hands-on tester — Reviewed (USA Today) — reviewed this exact model (Willow Wearable Breast Pump Generation 3, i.e. Willow 3.0 / Willow 360). The editor used the pumps hands-on (each at least twice, some dozens of times) and preferred the Willow over higher-ranked models for its pump-anywhere freedom and best-in-class app, while flagging a very steep learning curve and trouble extracting the last drops. No measured lab numbers (suction, output, or noise) were published. Single source only — no cross-source comparison — and Reviewed still ranked the Willow below the Elvie and Spectra.
Based on 1 review · 1 lab-tested · 2023-02-03
Tested by Reviewed
Consistently praised
- Pump-anywhere freedom in any position; so portable the tester reached for it over higher-ranked pumps
- Best pumping app on the market, clearly showing how much you've pumped
- Comfortable, with automatic turnoff
Commonly flagged
- Very steep learning curve; complicated to use at first
- Occasionally hard to get the last drops of milk out — a drawback for low producers
- Ongoing cost of disposable 4oz bags; reusable containers are a $49.99 extra
Where reviewers disagree Single-source only, so no cross-source comparison is possible. No whitelisted tester published measured suction, output, or noise figures for this exact model, and even Reviewed ranked the Willow below the Elvie and Spectra despite the reviewer's personal fondness for it.
The sources (1)
I found myself reaching for it over and over, even at the expense of higher-ranking pumps such as the Spectra S1.
And I thought the pumping app was the best out of any on the market, bar none, easily showing you exactly how much you've pumped.
it was occasionally difficult to get every last drop of milk out of the container—a negative for an under producer like me.
Specifications
| Price (US) | $399.99 — current on record (was $499.99) |
|---|---|
| Brand | Willow |
| Released | 2020 |
| Type | wearable |
| Suction levels | 7 |
| Max suction mmhg | 245 |
| Rechargeable battery | Yes |
| Hospital grade | Yes |
| Closed system | Yes |
| Weight (oz) | 12.5 |
Source: onewillow.com (verified 2026-06-19) · corroborated by whichbreastpump.com. Re-verified 2026-06-19. Willow 3.0 rebranded as Willow 360; original Willow Generation 3 announced spring 2020 per WhichBreastPump review (release 2020). MSRP $499.99 and current $349.99 (30% off), 7 hospital-grade suction levels, and up to 245 mmHg confirmed on onewillow.com and WhichBreastPump. Closed system per leak-proof milk-bag design. Weight ~355 g (12.5 oz) per pump per retailer listings.
Is the Willow 360 (Willow 3.0) worth it vs cheaper breast pumps?
Willow 360 (Willow 3.0) against its closest cheaper and pricier breast pumps on the specs that matter — every value sourced. See all 18 ranked
| Product | Price | Type | Suction levels | Max suction mmhg | Rechargeable battery | Hospital grade |
|---|---|---|---|---|---|---|
| Willow 360 (Willow 3.0) this | $399.99 | wearable | 7 | 245 | Yes | Yes |
| Eufy S1 Pro | $349.99 | wearable | 7 | 300 | Yes | Yes |
Frequently asked questions
What do reviewers say about the Willow 360 (Willow 3.0)?
One whitelisted hands-on tester — Reviewed (USA Today) — reviewed this exact model (Willow Wearable Breast Pump Generation 3, i.e. Willow 3.0 / Willow 360). The editor used the pumps hands-on (each at least twice, some dozens of times) and preferred the Willow over higher-ranked models for its pump-anywhere freedom and best-in-class app, while flagging a very steep learning curve and trouble extracting the last drops. No measured lab numbers (suction, output, or noise) were published. Single source only — no cross-source comparison — and Reviewed still ranked the Willow below the Elvie and Spectra. Praised: Pump-anywhere freedom in any position; so portable the tester reached for it over higher-ranked pumps; Best pumping app on the market, clearly showing how much you've pumped; Comfortable, with automatic turnoff. Flagged: Very steep learning curve; complicated to use at first; Occasionally hard to get the last drops of milk out — a drawback for low producers; Ongoing cost of disposable 4oz bags; reusable containers are a $49.99 extra. (From 1 tester review, 1 lab-tested.)
How much does the Willow 360 (Willow 3.0) cost?
The Willow 360 (Willow 3.0) has a US price of $399.99, as of 2026-07-28.
How does the Willow 360 (Willow 3.0) compare on price?
At $400, the Willow 360 (Willow 3.0) is #17 cheapest of the 18 breast pumps we track, where the median is $228.
Has the Willow 360 (Willow 3.0)'s price dropped?
Yes — since 2026-06-27 the Willow 360 (Willow 3.0) has fallen 20%, from $499.99 to $399.99.
What is the lowest price the Willow 360 (Willow 3.0) has been?
The lowest we have recorded for the Willow 360 (Willow 3.0) is $399.99 on 2026-07-28 — which is its current price.
Is now a good time to buy the Willow 360 (Willow 3.0)?
At $399.99, the Willow 360 (Willow 3.0) is at the lowest price we have recorded since 2026-06-27.
When was the Willow 360 (Willow 3.0) released?
The Willow 360 (Willow 3.0) was released 2020.
What are the Willow 360 (Willow 3.0)'s key specs?
Willow 360 (Willow 3.0) (Willow): type wearable, suction levels 7, max suction mmhg 245, rechargeable battery Yes, hospital grade Yes. Full sourced spec sheet verified 2026-06-19.
Price of record: $399.99 at onewillow.com, 2026-07-28. Other retailers may be lower — check the current price:
See Willow 360 (Willow 3.0) on Amazon As an Amazon Associate we earn from qualifying purchases.Similar breast pumps
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Compare with
Cheaper breast pumps
- Eufy S1 Pro $349.99
- Medela Freestyle Hands-Free $349.99
- Medela Freestyle Flex $325
- Spectra Synergy Gold $279.99
- Elvie Stride 2 $269.99
- Elvie Pump (Double) $239.99
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