ghd · Updated July 2026
ghd Platinum+: price, specs & release date
ghd Platinum+, released 2018. Every price and spec below is linked to its source and dated — no guesses.
Source: ghdhair.com verified ✓ corroborated verify in ledger
The ghd Platinum+ is listed at $319 on ghdhair.com as of 2026-07-25, #17 cheapest of 20 hair straighteners (median $162); other retailers may be lower. It earns a Bronze Deskmark — 19/100 pay-blind standing, #19 of 20 in class.
Verified Jul 25, 2026 · figures linked to their source in the table below
Cheapest hair straighteners: Remington Shine Therapy 2" Flat Iron (S9531) — $39.99
- Best for Leaves hair shiny, smooth and flawlessly straight; Easy to use and versatile for both straightening and curling.
- Skip if Expensive relative to other GHD models and to results delivered is a dealbreaker.
Price history
$319Is the ghd Platinum+ a good buy?
At $319, the ghd Platinum+ is #17 cheapest of the 20 hair straighteners we track, where the median is $174. On the spec sheet, its plate width of 1 in is the lowest of the 20, its heat settings of 1 is the lowest of the 12, and its release of 2018 is the lowest of the 4. By release date, it is the oldest of the 4 we date.
Evidence of Record
Our data- Independent labsmeasured it
- 1
- Physical metricsrecorded
- 3
- Outlets on record1 tested · 1 mention-only
- 2
One independent lab measured this product across 3 physical metrics — curling time, style hold and straightening time. These numbers rest on a single hands-on source so far; 1 other outlet has it on record by mention only.
Review consensus · sourced & dated
What reviewers say about the ghd Platinum+
Both whitelisted sources tested the ghd Platinum+ hands-on and survived verification: Real Homes (qualitative, 2020) and TechRadar (measured, within a 2024 Chronos comparison). Both praise shiny, smooth, flawlessly straight results and easy, versatile use, and both call it expensive. TechRadar's measurements flag hair-pulling, a slow-snapping hinge, and a three-to-four-hour style hold (far short of the claimed 24h). No RTINGS or independent lab data available.
Based on 2 reviews · 2 lab-tested · 2020-11-03–2024-03-30
Tested by TechRadar, Real Homes
Consistently praised
- Leaves hair shiny, smooth and flawlessly straight · 2 sources
- Easy to use and versatile for both straightening and curling · 2 sources
- Well-built, holds up over years / still excellent despite age · 2 sources
Commonly flagged
- Expensive relative to other GHD models and to results delivered · 2 sources
- Plates tug/pull on the hair
- Hinge doesn't snap the arms back into place quickly
- Single fixed 185C setting, no temperature control
Where reviewers disagree Real Homes (no measurements) rated it highly with price as its main drawback, while TechRadar's measured hands-on test surfaced concrete weaknesses the qualitative review missed: noticeable hair-pulling, a laggy hinge, and styles collapsing after three to four hours.
The sources (2)
Curling time (avg, Platinum Plus): 10 minutes · Style hold (Platinum Plus): three to four hours · Straightening time (avg, Platinum Plus): ~3 min 25 sec (derived: Chronos measured 3 min 15 sec, stated 10 sec faster)
Despite being six years old, the Platinum Plus is still a fantastic styler and more than does the job.
One of my biggest complaints with the Platinum Plus is that the hinge doesn't snap the arms back in place as quickly as I'd like.
I hadn't realized how much the Platinum Plus pulled my hair until I used the Chronos.
The GHD Platinum Plus is a great hair straightener: it's safe, easy to use and leaves you with shiny, straight hair.
In both cases, the Platinum+ left their hair looking shiny and naturally straightened, yet flawlessly straight.
Temperature cannot be controlled
Specifications
| Price (US) | $319 — current on record (was $279) |
|---|---|
| Brand | ghd |
| Released | 2018 |
| Plate material | Ceramic-coated aluminum |
| Plate width (in) | 1 |
| Max temp f | 365 |
| Cordless | No |
| Dual voltage | Yes |
| Heat settings | 1 |
| Auto shutoff | Yes |
Source: ghdhair.com (verified 2026-06-15) · corroborated by nordstrom.com. $279 confirmed at multiple US retailers (Nordstrom, Amazon, ghdhair.com); Sephora $289 / Bluemercury $319 show normal variance. Single preset 365°F (all ghd stylers run a fixed 365°F optimum, so heat_settings=1), dual voltage, 1-inch plates, and 30-min sleep auto-off confirmed on ghd/Nordstrom pages. Plate material is ceramic-coated aluminum per ghd. Source URL switched to the official ghd product page.
Is the ghd Platinum+ worth it vs cheaper hair straighteners?
ghd Platinum+ against its closest cheaper and pricier hair straighteners on the specs that matter — every value sourced. See all 20 ranked
| Product | Price | Plate material | Plate width (in) | Max temp f | Cordless | Dual voltage |
|---|---|---|---|---|---|---|
| ghd Platinum+ this | $319 | Ceramic-coated aluminum | 1 | 365 | No | Yes |
| Bio Ionic 10X Pro Styling Iron 1" | $262 | Volcanic mineral-infused BioCeramic | 1 | 450 | No | Yes |
| ghd Chronos 1" Flat Iron | $359 | Ceramic | 1 | 365 | No | Yes |
Frequently asked questions
What do reviewers say about the ghd Platinum+?
Both whitelisted sources tested the ghd Platinum+ hands-on and survived verification: Real Homes (qualitative, 2020) and TechRadar (measured, within a 2024 Chronos comparison). Both praise shiny, smooth, flawlessly straight results and easy, versatile use, and both call it expensive. TechRadar's measurements flag hair-pulling, a slow-snapping hinge, and a three-to-four-hour style hold (far short of the claimed 24h). No RTINGS or independent lab data available. Praised: Leaves hair shiny, smooth and flawlessly straight; Easy to use and versatile for both straightening and curling; Well-built, holds up over years / still excellent despite age. Flagged: Expensive relative to other GHD models and to results delivered; Plates tug/pull on the hair; Hinge doesn't snap the arms back into place quickly; Single fixed 185C setting, no temperature control; Style longevity underwhelming (3-4 hrs, far short of claimed 24h). (From 2 tester reviews, 2 lab-tested.)
How much does the ghd Platinum+ cost?
The ghd Platinum+ has a US price of $319, as of 2026-07-25.
How does the ghd Platinum+ compare on price?
At $319, the ghd Platinum+ is #17 cheapest of the 20 hair straighteners we track, where the median is $174.
Has the ghd Platinum+'s price dropped?
No — since 2026-06-27 the ghd Platinum+ has risen 14.3%, from $279 to $319; the lowest we have recorded is $279 (2026-06-27).
What is the lowest price the ghd Platinum+ has been?
The lowest we have recorded for the ghd Platinum+ is $279 on 2026-06-27.
Is now a good time to buy the ghd Platinum+?
The ghd Platinum+ is currently $319; the lowest we have recorded is $279 (2026-06-27). Every price is dated, so you can judge it against its own history.
When was the ghd Platinum+ released?
The ghd Platinum+ was released 2018.
What are the ghd Platinum+'s key specs?
ghd Platinum+ (ghd): plate material Ceramic-coated aluminum, plate width in 1, max temp f 365, cordless No, dual voltage Yes. Full sourced spec sheet verified 2026-06-15.
Price of record: $319 at ghdhair.com, 2026-07-25. Other retailers may be lower — check the current price:
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