Samsung · Updated July 2026
Samsung S90F OLED 65": price, specs & release date
Samsung S90F OLED 65", released 2025. Every price and spec below is linked to its source and dated — no guesses.
Source: samsung.com verified STALE · 2026-07-09 ✓ corroborated verify in ledger
The Samsung S90F OLED 65" is listed at $2499 on samsung.com as of 2026-07-25, #7 cheapest of 13 TVs (median $2499); other retailers may be lower. It earns a Bronze Deskmark — 67/100 pay-blind standing, #8 of 13 in class.
Verified Jul 25, 2026 · figures linked to their source in the table below
- Best for Strong overall/near-flagship picture performance and value for the price; Excellent color accuracy and color volume.
- Skip if Degraded black levels / struggles with glare in bright or lit rooms is a dealbreaker.
Is the Samsung S90F OLED 65" a good buy?
At $2499, the Samsung S90F OLED 65" is #6 cheapest of the 13 TVs we track, where the median is $2499.99. On the spec sheet, its screen of 65 in is at the median of the 19, its refresh of 144 Hz is at the median of the 13, and its release of 2025 is at the median of the 19.
Evidence of Record
Our data- Independent labsmeasured it
- 2
- Physical metricsrecorded
- 3
- Outlets on recordall tested
- 2
Two independent labs measured this product across 3 physical metrics — brightness, dimensional accuracy and latency. With a second lab on record, each figure comes from more than one independent hands-on source — a measure of how much evidence exists, not a rating of the product.
Review consensus · sourced & dated
What reviewers say about the Samsung S90F OLED 65"
Across 3 testing outlets (RTINGS, Tom's Guide, TechRadar), the Samsung S90F OLED 65" earns a strong verdict as a near-flagship performer at a lower price. Reviewers praise its true-black OLED contrast, vibrant colors, out-of-the-box color accuracy, and a notable HDR brightness gain over its 2024 predecessor. The main weaknesses flagged are reduced black-level performance and glare handling in bright/lit rooms, plus a subpar built-in speaker system and, per one outlet, aggressive motion-processing glitches on fast-moving content.
Based on 2 reviews · 2 lab-tested · 2025-06-01–2025-09-24
Tested by Tom's Guide, TechRadar
Consistently praised
- Strong overall/near-flagship picture performance and value for the price · 2 sources
- Excellent color accuracy and color volume · 2 sources
- True-black OLED contrast and punchy HDR highlights
- Significant HDR peak brightness improvement (~50%) over prior-gen model
Commonly flagged
- Degraded black levels / struggles with glare in bright or lit rooms · 2 sources
- Subpar built-in speaker system
- Aggressive motion-processing glitches during camera pans or fast motion with default picture presets
Where reviewers disagree Measured 10% window HDR peak brightness differs notably between outlets — Tom's Guide measured 1,155 nits while TechRadar measured 1,500 nits.
The sources (2)
SDR Brightness (10%, in nits): 520 · HDR Brightness (10%, in nits): 1,155 · Delta-E (lower is better): 1.1 · Input latency: 9.1 milliseconds
The S90F proves itself as a strong competitor with excellent color volume and out-of-the-box color accuracy.
The S90F did struggle slightly against incoming glare in daytime viewing.
The Samsung S90F falls into the same trap as most TVs with a subpar speaker system.
HDR peak brightness (10% white window): 1,500 nits · Game mode input lag (60Hz feed): 9.2ms
The Samsung 65S90F delivers much of the performance of Samsung’s flagship OLED TV for far less money, making it a true 2025 TV hero.
Its brightness sees the 65S90F managing to reach as high as 1,500 nits on a 10% white HDR test window – a huge increase of almost 50% over the brightness in the same test circumstances achieved by 2024’s 65S90D.
The only thing that damages the 65S90F’s sense of clarity and detail is the out-of-the-box motion settings Samsung applies to some of its picture presets, which can cause quite aggressive glitches in the picture during camera pans or around/over fast-moving objects.
Specifications
| Price (US) | $2499 US MSRP for QN65S90FAFXZA; Samsung.com US product page lists $2,499.99 verbatim ("65 Inch Class OLED S90F 4K Samsung Vision AI Smart TV (2025) $2,499.99"). Retailers discount below list, but the manufacturer list price is $2,499.99. (Best Buy / Amazon "High price" discount claims from the prior note were not present in the re-fetched pages and have been removed.) |
|---|---|
| Brand | Samsung |
| Released | 2025 |
| Screen (in) | 65 |
| Panel type | OLED |
| Resolution | — |
| Refresh (Hz) | 144 |
| HDR formats | HDR10+ |
| HDMI 2 1 ports | — |
| Smart OS | Tizen |
Source: samsung.com (read 2026-07-09) STALE · 2026-07-09 · corroborated by amazon.com (read 2026-07-09). Re-fetched both URLs via fetch-clean.mjs and verified verbatim. EXACT MODEL CONFIRMED: Samsung.com US product page shows model "QN65S90FAFXZA", "65 Inch Class OLED S90F 4K Samsung Vision AI Smart TV (2025)". Amazon corroborates identical Model Number/Mfr Part Number "QN65S90FAFXZA", Model Series "S90F", Model Year "2025", Screen Size "65 Inches" (S85F/S95F/S90D appear only as "similar items", not this SKU). Verbatim-confirmed: screen_in 65 ("Screen Size 65 Inches"); panel_type OLED ("Display Technology OLED"; neither product spec says "QD-OLED" — only a customer review does, so kept as OLED); refresh_hz 144 ("Refresh Rate 144 Hz", "Motion Xcelerator 144Hz"); hdr_formats HDR10+ ("HDR Format Supported HDR10+"); smart_os Tizen ("Operating System Tizen"); release/releaseDate 2025 ("Model Year 2025"); priceUsd 2499 (Samsung "$2,499.99"). CHANGED FROM PRIOR ENTRY: resolution NULLED — both pages state only "4K" (Amazon "Resolution 4K", "16:9"); neither states "3840x2160" verbatim, so the exact pixel count is an inference, not unit formatting. hdmi_2_1_ports left null — Amazon lists "Total Number of HDMI Ports 4" but neither page states how many are HDMI 2.1. HDR kept to the single sourced "HDR10+". priceNote trimmed to remove Best Buy/Amazon-flag claims absent from the fetched text. 6 of 8 specKeys survive (over half) → publish=true.
Is the Samsung S90F OLED 65" worth it vs cheaper TVs?
Samsung S90F OLED 65" against its closest cheaper and pricier TVs on the specs that matter — every value sourced. See all 13 ranked
| Product | Price | Screen (in) | Panel type | Refresh (Hz) | HDR formats | Smart OS |
|---|---|---|---|---|---|---|
| Samsung S90F OLED 65" this | $2499 | 65 | OLED | 144 | HDR10+ | Tizen |
| LG B5 OLED 65" | $1999.99 | 65 | OLED | 120 | Dolby Vision | webOS |
| LG C6 OLED 65" | $2699 | 65 | OLED evo (WRGB) | — | Dolby Vision IQ, HDR10, HLG | webOS 26 |
Frequently asked questions
What do reviewers say about the Samsung S90F OLED 65"?
Across 3 testing outlets (RTINGS, Tom's Guide, TechRadar), the Samsung S90F OLED 65" earns a strong verdict as a near-flagship performer at a lower price. Reviewers praise its true-black OLED contrast, vibrant colors, out-of-the-box color accuracy, and a notable HDR brightness gain over its 2024 predecessor. The main weaknesses flagged are reduced black-level performance and glare handling in bright/lit rooms, plus a subpar built-in speaker system and, per one outlet, aggressive motion-processing glitches on fast-moving content. Praised: Strong overall/near-flagship picture performance and value for the price; Excellent color accuracy and color volume; True-black OLED contrast and punchy HDR highlights; Significant HDR peak brightness improvement (~50%) over prior-gen model. Flagged: Degraded black levels / struggles with glare in bright or lit rooms; Subpar built-in speaker system; Aggressive motion-processing glitches during camera pans or fast motion with default picture presets. (From 2 tester reviews, 2 lab-tested.)
How much does the Samsung S90F OLED 65" cost?
The Samsung S90F OLED 65" has a US price of $2499 (US MSRP for QN65S90FAFXZA; Samsung.com US product page lists $2,499.99 verbatim ("65 Inch Class OLED S90F 4K Samsung Vision AI Smart TV (2025) $2,499.99"). Retailers discount below list, but the manufacturer list price is $2,499.99. (Best Buy / Amazon "High price" discount claims from the prior note were not present in the re-fetched pages and have been removed.)), as of 2026-07-09.
How does the Samsung S90F OLED 65" compare on price?
At $2499, the Samsung S90F OLED 65" is #6 cheapest of the 13 TVs we track, where the median is $2499.99.
When was the Samsung S90F OLED 65" released?
The Samsung S90F OLED 65" was released 2025.
What are the Samsung S90F OLED 65"'s key specs?
Samsung S90F OLED 65" (Samsung): screen in 65, panel type OLED, refresh hz 144, hdr formats HDR10+, smart os Tizen. Full sourced spec sheet verified 2026-07-09.
Price of record: $2499 at samsung.com, 2026-07-25. Other retailers may be lower — check the current price:
Check current price at amazon.com As an Amazon Associate we earn from qualifying purchases.Similar TVs
Nearest in price — swipe to browse. Every pick sourced and dated.
All TVs ranked · Open data & methodology · Queryable via MCP
Compare with
Cheaper TVs
- LG B5 OLED 65" $1999.99
- Samsung The Frame Pro 65" $1799.99
- Samsung The Frame 65" $1799
- LG C5 OLED 65" $1399
- Sony Bravia 5 65" $1399
Step up
- LG C6 OLED 65" $2699
- Sony Bravia 9 65" $2799
- Sony Bravia 8 II OLED 65" $2999
- LG G6 OLED 65" $3299
- Samsung S95F OLED 65" $3299
- LG G5 OLED 65" $3399
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