Best Digital Product Sales · pricing · Updated June 2026
Shopify pricing (2026)
Shopify starts at $5/mo (Starter), across 5 plans. Best for Established and scaling ecommerce brands selling both physical and digital products. Every figure links to Shopify's own page and the date we captured it.
At a glance
- Entry price: $5/mo (Starter)
- Free tier: No · 3-day trial
- Compliance: HIPAA — · SOC 2 Yes · GDPR —
- Best for: Established and scaling ecommerce brands selling both physical and digital products; Merchants wanting the largest app ecosystem and integration network; Businesses requiring PCI DSS Level 1 and SOC 2 certified infrastructure; Multi-channel sellers (online, social, in-person POS) in one platform; Enterprises needing B2B, custom checkout, and dedicated account management (Plus)
Shopify plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Starter | $5 | — | flat | Social selling / link-in-bio plan. 5% + $0.30 transaction fee per sale. No full storefront; limited to buy buttons and social commerce integrations. | ecommerce-platforms.com |
| Basic | $39 | −25% | flat | Annual billing: $29/mo. Online card rate: 2.9% + $0.30; in-person: 2.6% + $0.10. Third-party payment gateway surcharge: 2%. Full storefront, digital downloads, basic analytics, 2 staff accounts. | ecommerce-platforms.com |
| Grow | $105 | −25% | flat | Annual billing: $79/mo. Online card rate: 2.7% + $0.30; in-person: 2.5% + $0.10. Third-party gateway surcharge: 1%. Formerly named 'Shopify'. 5 staff accounts, professional reports. | ecommerce-platforms.com |
| Advanced | $399 | −25% | flat | Annual billing: $299/mo. Online card rate: 2.5% + $0.30; in-person: 2.4% + $0.10. Third-party gateway surcharge: 0.6%. 15 staff accounts, advanced report builder, third-party calculated shipping. | ecommerce-platforms.com |
| Plus | $2300 | — | flat | Published starting rate $2,300/mo; actual price negotiated based on GMV (revenue-based pricing above certain thresholds). Third-party gateway surcharge: 0.2%. Dedicated account manager, custom checkout, B2B features, Shopify Audiences. | ecommerce-platforms.com |
Last verified 2026-06-14. https://www.shopify.com/pricing returned EUR prices due to geolocation (accessed 2026-06-14). USD pricing sourced from ecommerce-platforms.com 2026 Shopify pricing article; corroborated by oberlo.com 2026 Shopify pricing guide. Plans: Basic $39/mo, Grow $105/mo, Advanced $399/mo, Plus from $2,300/mo. Annual billing saves 25%. Cross-checked against oberlo.com.
Capabilities
Integrations: Stripe, PayPal, Google Pay, Apple Pay, Mailchimp, Klaviyo, Zapier, Google Analytics, Meta Ads, ShipStation, QuickBooks, Printful, SendOwl, Filemonk, 6,000+ App Store apps.
Key features: PCI DSS Level 1 certified payment processing (highest tier); SOC 2 Type II and SOC 3 certified (confirmed on shopify.com/security); Full ecommerce storefront with 100+ themes and drag-and-drop editor; Digital Downloads app — automatic instant delivery after purchase, free; Sell digital products alongside physical goods in a single store; 6,000+ apps in the Shopify App Store for extended functionality; Shopify Payments built-in (eliminates third-party gateway surcharge); Multichannel selling: online store, social media, POS, marketplaces; Advanced analytics and custom report builder (Advanced and above); B2B wholesale features (Plus); Shopify Audiences for ad targeting (Plus); Token-gated content and NFT-commerce support; Print-on-demand via Printful, Printify, and other integrations.
Plan limits: Starter ($5/mo): social selling only — no full storefront; Basic: 2 staff accounts, basic analytics; 2% third-party gateway surcharge; Grow: 5 staff accounts; 1% third-party gateway surcharge; Advanced: 15 staff accounts; 0.6% third-party gateway surcharge; Digital Downloads app: files up to 5 GB per file; No free forever plan — 3-day free trial only.
Frequently asked questions
How much does Shopify cost?
Shopify starts at $5/mo (Starter); it has 5 published plans. Verified 2026-06-14.
Is Shopify cheaper billed annually?
Yes. Shopify publishes a 25% discount for paying annually (on the Basic plan). Verified 2026-06-14.
Does Shopify support HIPAA?
Shopify HIPAA support: —. SOC 2: Yes. GDPR: —.
Does Shopify have a free plan?
Shopify free tier: No; 3-day free trial.
Shopify vs alternatives
Compare all digital product sales → · Shopify alternatives → · Open data · MCP