Best Direct Mail Automation · pricing · Updated June 2026

Lob pricing (2026)

Lob starts at $0/mo (Developer), across 4 plans. Best for developer-first. Every figure links to Lob's own page and the date we captured it.

At a glance

Entry price: $0/mo (Developer)
Free tier: Yes
Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
Best for: developer-first; api-integration; healthcare-mail; high-volume-print-mail

Lob plans & pricing

All published Lob plans. Sourced per row; quote-only tiers show no price.
Plan	Monthly	Annual	Billing	Notes	Source
Developer	$0	—	flat	1 user, up to 500 mailings/month, 10 HTML templates. Per-piece rates: postcard $0.872, letter $0.806, check $1.159 (print + postage included). Confirmed on lob.com/pricing 2026-06-18.	lob.com
Startup	$260	—	flat	3 users, up to 3,000 mailings/month, 10 HTML templates. Per-piece rates: postcard $0.612, letter $0.636, check $1.009. Confirmed on lob.com/pricing 2026-06-18.	lob.com
Growth	$550	—	flat	5 users, up to 6,000 mailings/month, 25 HTML templates. Per-piece rates: postcard $0.582, letter $0.606, check $1.009. Confirmed on lob.com/pricing 2026-06-18.	lob.com
Enterprise	Quote-only	—	custom	20+ users, custom mail capacity, 50+ HTML templates, HIPAA-compliant mailings, user role management. Custom per-piece rates — contact sales. No published price.	lob.com

Last verified 2026-06-18. Pricing re-verified from lob.com/pricing 2026-06-18: Developer $0, Startup $260, Growth $550, Enterprise custom — all confirmed exactly. Compliance from lob.com/security which explicitly states annual SOC 2 Type 2 audits across all five Trust Services Criteria, HIPAA support with BAA for healthcare, and GDPR + CCPA/CPRA alignment.

Capabilities

Integrations: HubSpot, Salesforce, Zapier, Marketo, Braze, Iterable.

Key features: REST API for postcards, letters, and checks; Address verification (CASS + NCOA); SOC 2 Type 2 + HIPAA + BAA available (Enterprise); No-code and API integrations.

Plan limits: Developer: 500 mailings/month, 1 user; Startup: 3,000 mailings/month, 3 users; Growth: 6,000 mailings/month, 5 users; Enterprise required for HIPAA-compliant mailings.

Frequently asked questions

How much does Lob cost?

Lob starts at $0/mo (Developer); it has 4 published plans. Verified 2026-06-18.

What are cheaper alternatives to Lob?

Cheaper direct mail automation than Lob (entry $0/mo) include PostPilot at $99/mo, Postalytics at $199/mo. Verified 2026-06-18.

Does Lob support HIPAA?

Lob HIPAA support: Yes. SOC 2: Yes. GDPR: Yes.

Does Lob have a free plan?

Lob free tier: Yes.

Lob vs alternatives

Compare all direct mail automation → · Lob alternatives → · Open data · MCP