Direct Mail Automation · pricing · Updated November 2026
Lob pricing (2026)
Lob's paid plans start at $260/mo (Startup) as checked on 2026-11-01, read from Lob's own pricing page; 4 plans. Best for developer-first. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $260/mo (Startup)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: developer-first; api-integration; healthcare-mail; high-volume-print-mail
As of · every figure below links to its source
Lob plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Developer | $0 | — | Flat monthly | 1 user, up to 500 mailings/month, 10 HTML templates. Per-piece rates: postcard $0.872, letter $0.806, check $1.159 (print + postage included). Confirmed on lob.com/pricing 2026-06-18. | lob.com |
| Startup | $260 | — | Flat monthly | 3 users, up to 3,000 mailings/month, 10 HTML templates. Per-piece rates: postcard $0.612, letter $0.636, check $1.009. Confirmed on lob.com/pricing 2026-06-18. | lob.com |
| Growth | $550 | — | Flat monthly | 5 users, up to 6,000 mailings/month, 25 HTML templates. Per-piece rates: postcard $0.582, letter $0.606, check $1.009. Confirmed on lob.com/pricing 2026-06-18. | lob.com |
| Enterprise | not priced monthly | — | Custom / quote | 20+ users, custom mail capacity, 50+ HTML templates, HIPAA-compliant mailings, user role management. Custom per-piece rates — contact sales. No published price. | lob.com |
Last verified 2026-11-01. Pricing re-verified from lob.com/pricing 2026-06-18: Developer $0, Startup $260, Growth $550, Enterprise custom — all confirmed exactly. Compliance from lob.com/security which explicitly states annual SOC 2 Type 2 audits across all five Trust Services Criteria, HIPAA support with BAA for healthcare, and GDPR + CCPA/CPRA alignment.
Price changes
Price on record
$260/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: HubSpot, Salesforce, Zapier, Marketo, Braze, Iterable.
Key features: REST API for postcards, letters, and checks; Address verification (CASS + NCOA); SOC 2 Type 2 + HIPAA + BAA available (Enterprise); No-code and API integrations.
Plan limits: Developer: 500 mailings/month, 1 user; Startup: 3,000 mailings/month, 3 users; Growth: 6,000 mailings/month, 5 users; Enterprise required for HIPAA-compliant mailings.
Frequently asked questions
How much does Lob cost?
Lob's paid plans start at $260/mo (Startup), and it lists a $0 plan (Developer); it has 4 published plans. Verified 2026-11-01.
What are cheaper alternatives to Lob?
Cheaper direct mail automation than Lob (entry $260/mo) include PostPilot at $99/mo, Postalytics at $199/mo. Verified 2026-11-01.
Does Lob support HIPAA?
Yes — Lob states HIPAA support on its public pages. Its public pages also state SOC 2 and GDPR compliance.
Does Lob have a free plan?
Yes — Lob publishes a free tier.
Lob vs alternatives
Compare all direct mail automation · Lob alternatives · True cost of direct mail automation · SOC 2 claims in direct mail automation · HIPAA claims in direct mail automation · Open data · MCP
Cheaper direct mail automation alternatives
- Postalytics from $199/mo
- PostPilot from $99/mo
More direct mail automation tools
Related categories
This standing as a plaque
Lob currently holds a bronze deskmark here — Rank 6 of 6 · Direct Mail Automation. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Lob moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.