Feature Flags · pricing · Updated November 2026
GrowthBook pricing (2026)
GrowthBook's paid plans start at $40/user/mo (Pro) as checked on 2026-11-01, read from GrowthBook's own pricing page; 4 plans. Best for Data teams wanting warehouse-native experimentation without vendor data access. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $40/user/mo (Pro)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: Data teams wanting warehouse-native experimentation without vendor data access; Healthcare or regulated teams needing HIPAA-eligible feature management; Organizations wanting open-source flexibility with optional managed cloud
As of · every figure below links to its source
GrowthBook plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Starter | $0 | — | Flat monthly | Free. Up to 3 users. Unlimited feature flags and experiments, unlimited MAU/MTU, core functionality. No credit card required. | growthbook.io |
| Pro | $40 | — | Per user / seat | $40/seat/month. Up to 50 users. Unlimited feature flags and experiments, unlimited MAU/MTU, 2M CDN requests/month (then $10/M), 20GB CDN bandwidth/month (then $1/GB), 2M managed warehouse events/month (then $0.03/1K events). | growthbook.io |
| Enterprise | not priced monthly | — | Custom / quote | Contact sales. Custom user count, advanced security (SSO, SAML), HIPAA-eligible with BAA, priority support, custom terms. | growthbook.io |
| Open Source (Self-Hosted) STALE · 2026-09-02 | $0 | — | Flat monthly | Free open-source self-hosted deployment. Unlimited users, flags, and experiments. No per-user costs. Requires own infrastructure. | growthbook.io |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 1 of 4 plans above is marked. https://www.growthbook.io/pricing accessed 2026-06-14. BAA explicitly mentioned in Enterprise plan description ('business-associate agreements supporting HIPAA compliance'). Open-source self-hosted version also available for free.
Price changes
Price on record
$40/user/moFirst on record 2026-10-16
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since October 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Snowflake, BigQuery, Redshift, Databricks, ClickHouse, Okta, Azure AD, Slack.
Key features: Warehouse-native architecture — aggregate data only, no PII ever leaves customer's data warehouse; Advanced statistics: CUPED variance reduction, sequential testing, multi-arm bandits; Visual A/B test editor (no-code experiment creation); Open-source self-hosted option with full feature parity; SOC 2 Type II + ISO 27001 certified.
Plan limits: Starter (free): up to 3 users, unlimited flags and experiments, unlimited MAU/MTU; Pro: up to 50 users, $40/seat/month; 2M CDN requests/month included; Open-source self-hosted: unlimited users and flags, requires own infrastructure; HIPAA/BAA available on Enterprise tier only.
Frequently asked questions
How much does GrowthBook cost?
GrowthBook's paid plans start at $40/user/mo (Pro), and it lists a $0 plan (Starter); it has 4 published plans. Verified 2026-11-01.
Does GrowthBook support HIPAA?
Yes — GrowthBook states HIPAA support on its public pages. Its public pages also state SOC 2 and GDPR compliance.
Does GrowthBook have a free plan?
Yes — GrowthBook publishes a free tier.
GrowthBook vs alternatives
Compare all feature flags · GrowthBook alternatives · True cost of feature flags · SOC 2 claims in feature flags · HIPAA claims in feature flags · GDPR claims in feature flags · Open data · MCP
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This standing as a plaque
GrowthBook currently holds a gold deskmark here — Rank 2 of 9 · Feature Flags. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
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