Fitness Apps · pricing · Updated September 2026
Strava pricing (2026)
Strava's paid plans start at $11.99/mo (Subscriber) as checked on 2026-09-27, read from Strava's own pricing page; 2 plans. Best for Outdoor runners, cyclists, and hikers wanting social leaderboards. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $11.99/mo (Subscriber) · 44% off with annual billing
- Free tier: Yes · 30-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: Outdoor runners, cyclists, and hikers wanting social leaderboards; Athletes with GPS watches wanting centralized activity history; Competitive segment racing (KOM/QOM) enthusiasts; Endurance athletes tracking fitness trends over time
As of · every figure below links to its source STALE · 2026-09-05
Strava plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free STALE · 2026-09-27 | $0 | — | Flat monthly | Free tier includes activity recording, community features, safety features (Beacon), and basic route functionality. No time limit. | strava.com |
| Subscriber STALE · 2026-09-05 | $11.99 | −44% | Flat monthly | Annual plan billed at $79.99/yr ($6.67/mo). Monthly rate $11.99 (US, confirmed by CheckThat.ai and Cyclingnews; a single recent source claims a drop to $9.99/mo but this is uncorroborated). Includes advanced training analytics, route planning, segment leaderboards, and heart rate analysis. 30-day free trial available. | strava.com |
Last verified 2026-09-27. STALE marks a plan we have not re-checked at its source in over 30 days. Every plan above is marked — we flag rather than silently retain. Official site strava.com/pricing returned EUR pricing only (EUR10.99/mo, EUR74.99/yr) due to geo-detection. US USD figures confirmed via App Store listing and multiple comparison sources (CheckThat.ai, Cyclingnews): individual subscriber $11.99/mo or $79.99/yr. One recent secondary source claims a reduction to $9.99/mo, but this is not corroborated by the official page or majority of sources, so the well-supported $11.99/mo is retained.
Price changes
Price on record
$11.99/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Garmin, Apple Watch, Wahoo, Polar, Suunto, Fitbit, Whoop, Apple Health, Google Fit, Runna (bundle available).
Key features: Activity recording for running, cycling, hiking, and 30+ sport types (free); Community feed, kudos, and segment comparisons (free); Safety Beacon — live location sharing with contacts (free); Segment leaderboards and personal records tracking (subscriber); Advanced training analytics including Fitness Score over time (subscriber); Custom Goals setting and tracking (subscriber); Route planning with draw-your-own and save-for-offline (subscriber); Challenges with friends (subscriber); Effort measurement across activities (subscriber); Family plan: 4 accounts at ~$2.71/person/month (€129.99/yr EUR pricing confirmed); Student plan: 50% discount.
Plan limits: Free: route saving for offline use requires subscription; Free: custom route drawing requires subscription; Free: advanced training analytics and Fitness Score require subscription; Free: segment leaderboard competition requires subscription; Free: custom Goals require subscription; Free: safety Beacon (live location sharing) available at no cost; Free: basic route suggestions available; subscriber gets curated 'Routes made for you'.
Frequently asked questions
How much does Strava cost?
Strava's paid plans start at $11.99/mo (Subscriber), and it lists a $0 plan (Free); it has 2 published plans. Verified 2026-09-27.
Is Strava cheaper billed annually?
Yes. Strava publishes a 44% discount for paying annually (on the Subscriber plan). Verified 2026-09-27.
What are cheaper alternatives to Strava?
Cheaper fitness apps than Strava (entry $11.99/mo) include Apple Fitness+ at $9.99/mo, Fitbit Premium at $9.99/mo. Verified 2026-09-27.
Does Strava support HIPAA?
Strava's public pages do not say whether it supports HIPAA.
Does Strava have a free plan?
Yes — Strava publishes a free tier; it offers a 30-day free trial.
Strava vs alternatives
Compare all fitness apps · Strava alternatives · Open data · MCP
Cheaper fitness apps alternatives
- Apple Fitness+ from $9.99/mo
- Fitbit Premium from $9.99/mo
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Related categories
This standing as a plaque
Strava currently holds a gold deskmark here — Rank 2 of 7 · Fitness Apps. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Strava moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.