Best Grocery Delivery · pricing · Updated June 2026
Instacart+ pricing (2026)
Instacart+ starts at $8.25/mo (Instacart+ Annual), across 2 plans. Best for Households that order grocery delivery 2+ times per month from multiple store brands. Every figure links to Instacart+'s own page and the date we captured it.
At a glance
- Entry price: $8.25/mo (Instacart+ Annual) · 17% off with annual billing
- Free tier: No · 14-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: Households that order grocery delivery 2+ times per month from multiple store brands; Shoppers who want access to the widest retail footprint (Costco, Aldi, Petco, etc.) via one membership; Users who want both grocery and restaurant delivery under one pass
Instacart+ plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Instacart+ Monthly | $9.99 | — | flat | $9.99 billed each month. Free delivery on eligible orders over $10; reduced service fees; 5% credit back on eligible pickup orders. Family account sharing included. 14-day free trial for new members. | instacart.com |
| Instacart+ Annual | $8.25 | −17% | flat | $99/year billed upfront (~$8.25/month). Same benefits as monthly plan plus Peacock and NYT Cooking. Saves ~$20.88 vs 12 months at $9.99. annualDiscountPct = (9.99-8.25)/9.99 rounded to nearest integer. | instacart.com |
Last verified 2026-06-14. Re-verified 2026-06-14 directly from instacart.com/instacart-plus, which renders the FAQ text 'For a flat standard fee of $99/year or $9.99/month, members enjoy exclusive benefits.' Corroborated by multiple 2026 comparison sources confirming $9.99/month and $99/year unchanged.
Capabilities
Integrations: Peacock Premium (annual plan), NYT Cooking (annual plan), Costco, Kroger, Publix, Whole Foods, CVS, Walgreens.
Key features: Free delivery on grocery orders $10+ from 2,200+ retail banners (~100,000 stores); 5% credit back on eligible pickup orders; Free delivery on restaurant orders $25+ via Instacart; Family account sharing (one additional member); Real-time personal shopper communication and item substitution control; Available in all 50 US states and Canadian markets including Toronto and Vancouver.
Plan limits: Free delivery only on eligible orders $10+ (grocery) or $25+ (restaurant); Service fees still apply even with $0 delivery fee; Family sharing limited to one additional household member; Coverage limited to ~100,000 stores across ~2,200 retail banners in the US and Canada; Peacock and NYT Cooking perks only on annual plan, not monthly.
Frequently asked questions
How much does Instacart+ cost?
Instacart+ starts at $8.25/mo (Instacart+ Annual); it has 2 published plans. Verified 2026-06-14.
Is Instacart+ cheaper billed annually?
Yes. Instacart+ publishes a 17% discount for paying annually (on the Instacart+ Annual plan). Verified 2026-06-14.
What are cheaper alternatives to Instacart+?
Cheaper grocery delivery than Instacart+ (entry $8.25/mo) include Walmart+ at $4.08/mo, Target Circle 360 at $4.08/mo, Kroger Boost at $5.75/mo. Verified 2026-06-14.
Does Instacart+ support HIPAA?
Instacart+ HIPAA support: —. SOC 2: —. GDPR: —.
Does Instacart+ have a free plan?
Instacart+ free tier: No; 14-day free trial.
Instacart+ vs alternatives
Cheaper grocery delivery alternatives
- DashPass (DoorDash) from $8/mo
- Kroger Boost from $5.75/mo
- Walmart+ from $4.08/mo
- Target Circle 360 from $4.08/mo