Digital PR · true cost · Updated September 2026
The true cost of digital PR
What you'll actually pay. Of the 9 digital PR tools we track, 3 publish no self-serve price (quote-only), 4 price on a basis this column cannot carry. Here's every tool's entry price and its hidden-cost flags — each linked to its sourced record.
The hidden-cost picture
- No public price: 3 of 9 are quote-only (contact sales).
- Not priced monthly: 4 publish a figure on another basis — usage rates, non-USD, or annual-only.
- Cheapest published: JustReachOut from $147/mo.
- No overage or setup fee: JustReachOut, Semrush AI PR Toolkit (formerly Prowly).
As of · re-verified with each catalog refresh
Digital PR — entry price & hidden-cost flags
| Tool | Entry price | Usage overages | Setup fee |
|---|---|---|---|
| JustReachOut | $147/mo | — | — |
| Semrush AI PR Toolkit (formerly Prowly) | $149/mo | — | — |
| Meltwater | quote-only | — | — |
| Muck Rack | quote-only | — | — |
| Mynewsdesk | not priced monthly | — | — |
| Notified | quote-only | — | — |
| Presspage | not priced monthly | — | — |
| Prezly | not priced monthly | — | — |
| Roxhill | not priced monthly | — | — |
Prices and fee terms re-verified with each catalog refresh. Last catalog update 2026-09-02. "Quote-only" means the vendor publishes no self-serve price.
Frequently asked questions
Does digital PR have hidden fees?
Across the 9 digital PR tools we track: 3 publish no self-serve price (quote-only), 4 price on a basis this column cannot carry. As of 2026-09-02.
What is the cheapest digital PR with published pricing?
JustReachOut, from $147/mo. Verified 2026-09-02.