Digital PR · pricing · Updated November 2026
Semrush AI PR Toolkit (formerly Prowly) pricing (2026)
Semrush AI PR Toolkit (formerly Prowly) starts at $149/mo (Base) as checked on 2026-11-01, read from Semrush AI PR Toolkit (formerly Prowly)'s own pricing page; 2 plans. Best for small PR teams. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $149/mo (Base)
- Free tier: No · 7-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: small PR teams; agencies using Semrush ecosystem; AI-forward outreach
As of · every figure below links to its source
Semrush AI PR Toolkit (formerly Prowly) plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Base | $149 | — | Flat monthly | AI-cited media database access, email outreach with tracking, press release creation, newsroom hosting, AI writing assistance; usage limits apply on email sends and contact exports. 7-day free trial. | semrush.com |
| Pro | $279 | — | Flat monthly | All Base features plus automated follow-ups, advanced analytics/reporting, social media monitoring, weekly LLM-cited media updates; higher email/contact limits. 7-day free trial. | semrush.com |
Last verified 2026-11-01. Re-fetched semrush.com/kb/1575-pricing-and-plans on 2026-06-18; Base $149/mo and Pro $279/mo confirmed exact. Prowly was acquired by Semrush and rebranded as the Semrush AI PR Toolkit; legacy standalone Prowly plans are no longer sold to new customers.
Price changes
Price on record
$149/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Semrush AI PR Toolkit (formerly Prowly), newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Semrush AI PR Toolkit (formerly Prowly). Every correction on the site is in the corrections log.
-
Source replaced, price unchanged. https://www.semrush.com/kb/1575-pricing-and-plans answers 301 and lands on https://www.semrush.com/kb/1575-ai-pr-toolkit-pricing-and-plans — the same page at the address the site now uses. The figure is unchanged and still stands on the day it was read; only the link the reader follows is corrected, so it no longer bounces through a redirect. Same host, same scheme, and the destination keeps every distinguishing word of the page's own name.
Capabilities
Integrations: Semrush SEO platform, Google Analytics.
Key features: AI-cited media database showing outlets referenced by LLMs; Automated email follow-ups (Pro); Media monitoring and coverage tracking; AI-assisted press release writing and newsroom hosting.
Plan limits: Email send limits per plan (exact numbers in-app); Contact export limits per plan; Mention monitoring limits per plan.
Frequently asked questions
How much does Semrush AI PR Toolkit (formerly Prowly) cost?
Semrush AI PR Toolkit (formerly Prowly) starts at $149/mo (Base); it has 2 published plans. Verified 2026-11-01.
What are cheaper alternatives to Semrush AI PR Toolkit (formerly Prowly)?
Cheaper digital PR than Semrush AI PR Toolkit (formerly Prowly) (entry $149/mo) include JustReachOut at $147/mo. Verified 2026-11-01.
Does Semrush AI PR Toolkit (formerly Prowly) support HIPAA?
Semrush AI PR Toolkit (formerly Prowly)'s public pages do not say whether it supports HIPAA.
Does Semrush AI PR Toolkit (formerly Prowly) have a free plan?
No — Semrush AI PR Toolkit (formerly Prowly) publishes no free tier; it offers a 7-day free trial.
Semrush AI PR Toolkit (formerly Prowly) vs alternatives
Compare all digital PR · Semrush AI PR Toolkit (formerly Prowly) alternatives · True cost of digital PR · Open data · MCP
Cheaper digital PR alternatives
- JustReachOut from $147/mo
More digital PR tools
Related categories
This standing as a plaque
Semrush AI PR Toolkit (formerly Prowly) currently holds a silver deskmark here — Rank 5 of 9 · Digital PR. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Semrush AI PR Toolkit (formerly Prowly) moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.