Best Digital PR · pricing · Updated June 2026
Semrush AI PR Toolkit (formerly Prowly) pricing (2026)
Semrush AI PR Toolkit (formerly Prowly) starts at $149/mo (Base), across 2 plans. Best for small PR teams. Every figure links to Semrush AI PR Toolkit (formerly Prowly)'s own page and the date we captured it.
At a glance
- Entry price: $149/mo (Base)
- Free tier: No · 7-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: small PR teams; agencies using Semrush ecosystem; AI-forward outreach
Semrush AI PR Toolkit (formerly Prowly) plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Base | $149 | — | flat | AI-cited media database access, email outreach with tracking, press release creation, newsroom hosting, AI writing assistance; usage limits apply on email sends and contact exports. 7-day free trial. | semrush.com |
| Pro | $279 | — | flat | All Base features plus automated follow-ups, advanced analytics/reporting, social media monitoring, weekly LLM-cited media updates; higher email/contact limits. 7-day free trial. | semrush.com |
Last verified 2026-06-18. Re-fetched semrush.com/kb/1575-pricing-and-plans on 2026-06-18; Base $149/mo and Pro $279/mo confirmed exact. Prowly was acquired by Semrush and rebranded as the Semrush AI PR Toolkit; legacy standalone Prowly plans are no longer sold to new customers.
Capabilities
Integrations: Semrush SEO platform, Google Analytics.
Key features: AI-cited media database showing outlets referenced by LLMs; Automated email follow-ups (Pro); Media monitoring and coverage tracking; AI-assisted press release writing and newsroom hosting.
Plan limits: Email send limits per plan (exact numbers in-app); Contact export limits per plan; Mention monitoring limits per plan.
Frequently asked questions
How much does Semrush AI PR Toolkit (formerly Prowly) cost?
Semrush AI PR Toolkit (formerly Prowly) starts at $149/mo (Base); it has 2 published plans. Verified 2026-06-18.
What are cheaper alternatives to Semrush AI PR Toolkit (formerly Prowly)?
Cheaper digital pr than Semrush AI PR Toolkit (formerly Prowly) (entry $149/mo) include JustReachOut at $147/mo. Verified 2026-06-18.
Does Semrush AI PR Toolkit (formerly Prowly) support HIPAA?
Semrush AI PR Toolkit (formerly Prowly) HIPAA support: —. SOC 2: —. GDPR: —.
Does Semrush AI PR Toolkit (formerly Prowly) have a free plan?
Semrush AI PR Toolkit (formerly Prowly) free tier: No; 7-day free trial.
Semrush AI PR Toolkit (formerly Prowly) vs alternatives
Compare all digital pr → · Semrush AI PR Toolkit (formerly Prowly) alternatives → · Open data · MCP
Cheaper digital pr alternatives
- JustReachOut from $147/mo