Best Digital PR · pricing · Updated June 2026

Semrush AI PR Toolkit (formerly Prowly) pricing (2026)

Semrush AI PR Toolkit (formerly Prowly) starts at $149/mo (Base), across 2 plans. Best for small PR teams. Every figure links to Semrush AI PR Toolkit (formerly Prowly)'s own page and the date we captured it.

At a glance

  • Entry price: $149/mo (Base)
  • Free tier: No · 7-day trial
  • Compliance: HIPAA — · SOC 2 — · GDPR —
  • Best for: small PR teams; agencies using Semrush ecosystem; AI-forward outreach

Semrush AI PR Toolkit (formerly Prowly) plans & pricing

All published Semrush AI PR Toolkit (formerly Prowly) plans. Sourced per row; quote-only tiers show no price.
PlanMonthlyAnnualBillingNotesSource
Base $149 flat AI-cited media database access, email outreach with tracking, press release creation, newsroom hosting, AI writing assistance; usage limits apply on email sends and contact exports. 7-day free trial. semrush.com
Pro $279 flat All Base features plus automated follow-ups, advanced analytics/reporting, social media monitoring, weekly LLM-cited media updates; higher email/contact limits. 7-day free trial. semrush.com

Last verified 2026-06-18. Re-fetched semrush.com/kb/1575-pricing-and-plans on 2026-06-18; Base $149/mo and Pro $279/mo confirmed exact. Prowly was acquired by Semrush and rebranded as the Semrush AI PR Toolkit; legacy standalone Prowly plans are no longer sold to new customers.

Capabilities

Integrations: Semrush SEO platform, Google Analytics.

Key features: AI-cited media database showing outlets referenced by LLMs; Automated email follow-ups (Pro); Media monitoring and coverage tracking; AI-assisted press release writing and newsroom hosting.

Plan limits: Email send limits per plan (exact numbers in-app); Contact export limits per plan; Mention monitoring limits per plan.

Frequently asked questions

How much does Semrush AI PR Toolkit (formerly Prowly) cost?

Semrush AI PR Toolkit (formerly Prowly) starts at $149/mo (Base); it has 2 published plans. Verified 2026-06-18.

What are cheaper alternatives to Semrush AI PR Toolkit (formerly Prowly)?

Cheaper digital pr than Semrush AI PR Toolkit (formerly Prowly) (entry $149/mo) include JustReachOut at $147/mo. Verified 2026-06-18.

Does Semrush AI PR Toolkit (formerly Prowly) support HIPAA?

Semrush AI PR Toolkit (formerly Prowly) HIPAA support: —. SOC 2: —. GDPR: —.

Does Semrush AI PR Toolkit (formerly Prowly) have a free plan?

Semrush AI PR Toolkit (formerly Prowly) free tier: No; 7-day free trial.

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