Roku
Roku Ultra (2024)
$99.99Cheaper
Released 2024-09
Best Streaming Devices · head-to-head
Roku Ultra (2024) vs Nvidia Shield TV Pro
A sourced, side-by-side comparison. Roku Ultra (2024) is cheaper at $99.99. Every spec and price links to its source.
Nvidia
Nvidia Shield TV Pro
$199.99
Released 2019-10
Which is better: the Roku Ultra (2024) or Nvidia Shield TV Pro?
The Nvidia Shield TV Pro wins 1 of the 1 specs we compare head to head; the other wins 0. The Roku Ultra (2024) is the cheaper at $99.99. Get the Nvidia Shield TV Pro for the stronger spec sheet, the Roku Ultra (2024) to spend less.
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Key specs, head to head
The numbers that decide it, drawn to scale — longer bar wins, the accent bar is the stronger figure.
Full spec sheet
✓ marks the stronger figure where "more" — or "less", for price and weight — is unambiguously better.
| Spec | Roku Ultra (2024) | Nvidia Shield TV Pro |
|---|---|---|
| US price | $99.99 | $199.99 |
| Brand | Roku | Nvidia |
| Released | 2024-09 | 2019-10 |
| Max resolution | 4K | 4K |
| HDR formats | Dolby Vision, HDR10+, HDR10, HLG | Dolby Vision, HDR10 |
| Processor | Realtek 1619BRV | Nvidia Tegra X1+ |
| Storage (GB) | 4 | 16 |
| Wi-Fi | WiFi 6 | WiFi 5 |
| Remote voice | Yes | Yes |
| Ethernet | Yes | Yes |
| Release | 2024-09 | 2019-10 |
Sources — Roku Ultra (2024): roku.com (verified 2026-06-15). Nvidia Shield TV Pro: nvidia.com (verified 2026-06-15).
What's the difference between the Roku Ultra (2024) and Nvidia Shield TV Pro?
Where the two actually differ on the specs we track (4 of 7). Matching specs are omitted.
- HDR formats: Roku Ultra (2024) Dolby Vision, HDR10+, HDR10, HLG vs Nvidia Shield TV Pro Dolby Vision, HDR10
- Processor: Roku Ultra (2024) Realtek 1619BRV vs Nvidia Shield TV Pro Nvidia Tegra X1+
- Storage (GB): Roku Ultra (2024) 4 vs Nvidia Shield TV Pro 16
- Wi-Fi: Roku Ultra (2024) WiFi 6 vs Nvidia Shield TV Pro WiFi 5
What reviewers say
Sourced tester consensus for each — the "what people who used it think" layer, not just specs.
Roku Ultra (2024)
Three whitelisted hands-on reviews (TechRadar, PCWorld, Tom's Guide) survived verification, all covering the exact 2024 Roku Ultra. All three praise its speed versus Roku's cheaper streaming sticks/dongles and the backlit, USB-C rechargeable Voice Remote Pro, plus Roku's deep catalog of free content. All three flag intrusive and growing home-screen banner ads, and PCWorld and Tom's Guide stress it is barely an upgrade over older Ultras. Note: full Dolby Vision/HDR10+/Atmos support is enumerated in full only by TechRadar; PCWorld cites only Dolby Atmos and Tom's Guide only Dolby Vision. (3 sourced reviews, 3 lab-tested.)
Praised: Speedy performance, clearly faster than Roku's cheaper streaming sticks/dongles; Backlit, rechargeable (USB-C) Voice Remote Pro; Excellent library of free ad-supported movies, shows and channels.
Flagged: Intrusive and growing banner ads on the home screen; Barely an upgrade over older Roku Ultra models; Expensive relative to other Roku streamers / at the high end of the category.
Nvidia Shield TV Pro
Based on one whitelisted hands-on review (TechRadar). It calls the Nvidia Shield TV Pro the best streaming box on the market for its unrivalled 4K HDR playback, AI upscaling and gaming features, but flags weaker value now that the same price no longer includes the bundled controller. (1 sourced review, 1 lab-tested.)
Praised: Unrivalled 4K HDR streaming with wide Android TV app support; Excellent AI upscaler that sharpens sub-4K content; Strong gaming features via GeForce Now and GameStream.
Flagged: Poor value: same price as prior gen but no longer ships with a controller; Android TV interface has a learning curve and needs finessing; No storage boost over the previous generation.