Roku · Updated June 2026
Roku Ultra (2024): price, specs & release date
Roku Ultra (2024), released 2024-09. Every price and spec below is linked to its source and dated — no guesses.
Source: roku.com verified ✓ corroborated verify in ledger
The Roku Ultra (2024) is listed at $99.99 on roku.com as of 2026-06-27, #9 cheapest of 13 streaming devices (median $49.99); other retailers may be lower. It earns a Bronze Deskmark — 14/100 pay-blind standing, #13 of 16 in class.
Verified Jun 27, 2026 · figures linked to their source in the table below
Cheapest streaming devices: Onn 4K Plus Streaming Device — $29.88
- Best for Speedy performance, clearly faster than Roku's cheaper streaming sticks/dongles; Backlit, rechargeable (USB-C) Voice Remote Pro.
- Skip if Intrusive and growing banner ads on the home screen is a dealbreaker.
Is the Roku Ultra (2024) a good buy?
At $100, the Roku Ultra (2024) is #9 cheapest of the 13 streaming devices we track, where the median is $49.99. On the spec sheet, its storage of 4 GB is the lowest of the 16. By release date, it is among the newer of the 18 we date.
Evidence of Record
Our data- Independent labsmeasured it
- 2
- Physical metricsrecorded
- 4
- Outlets on record2 tested · 1 mention-only
- 3
Two independent labs measured this product across 4 physical metrics — roku channel app, movie load time, app load time and performance vs 2022. With a second lab on record, each figure comes from more than one independent hands-on source — a measure of how much evidence exists, not a rating of the product.
Review consensus · sourced & dated
What reviewers say about the Roku Ultra (2024)
Three whitelisted hands-on reviews (TechRadar, PCWorld, Tom's Guide) survived verification, all covering the exact 2024 Roku Ultra. All three praise its speed versus Roku's cheaper streaming sticks/dongles and the backlit, USB-C rechargeable Voice Remote Pro, plus Roku's deep catalog of free content. All three flag intrusive and growing home-screen banner ads, and PCWorld and Tom's Guide stress it is barely an upgrade over older Ultras. Note: full Dolby Vision/HDR10+/Atmos support is enumerated in full only by TechRadar; PCWorld cites only Dolby Atmos and Tom's Guide only Dolby Vision.
Based on 3 reviews · 3 lab-tested · 2024-11-16–2024-12-19
Tested by TechRadar, PCWorld, Tom's Guide
Consistently praised
- Speedy performance, clearly faster than Roku's cheaper streaming sticks/dongles · 3 sources
- Backlit, rechargeable (USB-C) Voice Remote Pro · 3 sources
- Excellent library of free ad-supported movies, shows and channels · 3 sources
- Premium HDR format support, notably Dolby Vision (plus Dolby Atmos) · 2 sources
Commonly flagged
- Intrusive and growing banner ads on the home screen · 3 sources
- Barely an upgrade over older Roku Ultra models · 2 sources
- Expensive relative to other Roku streamers / at the high end of the category · 2 sources
- Smart home control limited to Roku's own ecosystem (no Matter/Thread) · 2 sources
Where reviewers disagree PCWorld measured the new Ultra as at best a split-second faster than the 2022 Ultra and called the real-world gains barely noticeable, whereas TechRadar and Tom's Guide judged the device genuinely speedy and worth the premium; all three agree it clearly outpaces Roku's cheaper sticks/dongles.
The sources (3)
Roku Channel app load time: 4 seconds (vs 7 seconds on Roku Streambar) · Movie load time: 1 second (vs 4 seconds on Roku Streambar)
The Roku Ultra (2024) has just about everything one could ask for from an external streaming player.
The Roku Ultra (2024) took four seconds to load the same app and one second to load the same movie.
My only gripe is that these should all be reprogrammable (in a perfect world) since not everyone is going to be subscribed to those four apps.
App load time vs Roku Streaming Stick 4K: Stick 4K routinely about 4 seconds slower · Performance vs 2022 Roku Ultra: at best a split-second faster
real-world performance is nearly identical to the old Roku Ultra, whose hardware dates back to 2020.
Roku's free content selection is excellent as well, with a vast catalog of free movies, shows, and linear channels.
the big ad inside the app grid hogs about 40 percent of the interface, but now it uses video to grab your attention.
The Roku Ultra (2024) returns as a stellar premium streaming device from one of the major pioneers in the space, with new features like a smart home integration and Wi-Fi 6.
It's the pinnacle of what Roku has to offer at this price point, but falls flat by funneling users primarily into the Roku ecosystem and is plagued with far too many ads.
The Roku Ultra (2024) is definitely much faster than its predecessor (and most other Roku streaming devices).
Specifications
| Price (US) | $99.99 US MSRP, model 4850R; includes Roku Voice Remote Pro (2nd ed.) and HDMI cable |
|---|---|
| Brand | Roku |
| Released | 2024-09 |
| Max resolution | 4K |
| HDR formats | Dolby Vision, HDR10+, HDR10, HLG |
| Processor | Realtek 1619BRV |
| Storage (GB) | 4 |
| Wi-Fi | WiFi 6 |
| Remote voice | Yes |
| Ethernet | Yes |
Source: roku.com (verified 2026-06-15) · corroborated by en.wikipedia.org. Roku product page (roku.com) confirmed: 4K/60fps, Dolby Vision/HDR10+/HDR10/HLG, WiFi 6 (802.11ax dual-band MIMO), 10/100 Ethernet, Roku Voice Remote Pro, model 4850R. Wikipedia Roku article confirmed processor Realtek 1619BRV, 4 GB storage, 2 GB RAM, released September 2024. MSRP $99.99 is the widely-reported launch price for the 2024 Ultra; Roku's own page was JavaScript-rendered and did not surface price text.
Is the Roku Ultra (2024) worth it vs cheaper streaming devices?
Roku Ultra (2024) against its closest cheaper and pricier streaming devices on the specs that matter — every value sourced. See all 13 ranked
| Product | Price | Max resolution | HDR formats | Processor | Storage (GB) | Wi-Fi |
|---|---|---|---|---|---|---|
| Roku Ultra (2024) this | $99.99 | 4K | Dolby Vision, HDR10+, HDR10, HLG | Realtek 1619BRV | 4 | WiFi 6 |
| Amazon Fire TV Stick 4K Max (2nd Gen) | $59.99 | 4K | Dolby Vision, HDR10+, HDR10, HLG | MediaTek 2.0 GHz quad-core | 16 | WiFi 6E |
| Apple TV 4K (3rd Gen) | $129 | 4K | Dolby Vision, HDR10+, HDR10, HLG | Apple A15 Bionic | 64 | WiFi 6 |
Frequently asked questions
What do reviewers say about the Roku Ultra (2024)?
Three whitelisted hands-on reviews (TechRadar, PCWorld, Tom's Guide) survived verification, all covering the exact 2024 Roku Ultra. All three praise its speed versus Roku's cheaper streaming sticks/dongles and the backlit, USB-C rechargeable Voice Remote Pro, plus Roku's deep catalog of free content. All three flag intrusive and growing home-screen banner ads, and PCWorld and Tom's Guide stress it is barely an upgrade over older Ultras. Note: full Dolby Vision/HDR10+/Atmos support is enumerated in full only by TechRadar; PCWorld cites only Dolby Atmos and Tom's Guide only Dolby Vision. Praised: Speedy performance, clearly faster than Roku's cheaper streaming sticks/dongles; Backlit, rechargeable (USB-C) Voice Remote Pro; Excellent library of free ad-supported movies, shows and channels; Premium HDR format support, notably Dolby Vision (plus Dolby Atmos). Flagged: Intrusive and growing banner ads on the home screen; Barely an upgrade over older Roku Ultra models; Expensive relative to other Roku streamers / at the high end of the category; Smart home control limited to Roku's own ecosystem (no Matter/Thread); Remote's app-launch buttons are not fully reprogrammable. (From 3 tester reviews, 3 lab-tested.)
How much does the Roku Ultra (2024) cost?
The Roku Ultra (2024) has a US price of $99.99 (US MSRP, model 4850R; includes Roku Voice Remote Pro (2nd ed.) and HDMI cable), as of 2026-06-15.
How does the Roku Ultra (2024) compare on price?
At $100, the Roku Ultra (2024) is #9 cheapest of the 13 streaming devices we track, where the median is $49.99.
When was the Roku Ultra (2024) released?
The Roku Ultra (2024) was released 2024-09.
What are the Roku Ultra (2024)'s key specs?
Roku Ultra (2024) (Roku): max resolution 4K, hdr formats Dolby Vision, HDR10+, HDR10, HLG, processor Realtek 1619BRV, storage gb 4, wifi WiFi 6. Full sourced spec sheet verified 2026-06-15.
Price of record: $99.99 at roku.com, 2026-06-27. Other retailers may be lower — check the current price:
See Roku Ultra (2024) on Amazon As an Amazon Associate we earn from qualifying purchases.Similar streaming devices
Nearest in price — swipe to browse. Every pick sourced and dated.
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Google TV Streamer 4K -
Apple TV 4K (3rd Gen) -
Amazon Fire TV Stick 4K Max (2nd Gen) -
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Roku Streaming Stick 4K -
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All streaming devices ranked · Open data & methodology · Queryable via MCP
Compare with
Head-to-head
Cheaper streaming devices
- Amazon Fire TV Stick 4K Max (2nd Gen) $59.99
- Roku Streaming Stick 4K $49.99
- Amazon Fire TV Stick 4K (2nd Gen) $49.99
- Onn 4K Pro Streaming Device $49.99
- Chromecast with Google TV (4K) $49.99
- Roku Express 4K+ $39.99
Step up
- Apple TV 4K (3rd Gen) $129
- Amazon Fire TV Cube (3rd Gen) $139.99
- Nvidia Shield TV Pro $199.99