Oral-B · Updated July 2026
Oral-B iO Series 10: price, specs & release date
Oral-B iO Series 10, released 2023. Every price and spec below is linked to its source and dated — no guesses.
Source: oralb.com verified ✓ corroborated verify in ledger
The Oral-B iO Series 10 is listed at $399.99 on oralb.com as of 2026-07-31, #19 cheapest of 20 electric toothbrushes (median $110); other retailers may be lower. It earns a Silver Deskmark — 8/100 pay-blind standing, #10 of 19 in class.
Verified Jul 31, 2026 · figures linked to their source in the table below
Cheapest electric toothbrushes: AquaSonic Black Series — $39.95
- Best for Dentist-level cleaning that leaves teeth feeling smooth and fresh; Smart feedback charging dock and LED pressure ring give useful real-time brushing guidance.
- Skip if Very expensive up front is a dealbreaker.
Price history
$399.99Is the Oral-B iO Series 10 a good buy?
At $400, the Oral-B iO Series 10 is #19 cheapest of the 20 electric toothbrushes we track, where the median is $95. On the spec sheet, its cleaning modes of 7 is above the median of the 22, its release year of 2023 is above the median of the 16, and its battery days of 14 is at the median of the 19. By release date, it is among the newer of the 16 we date.
Evidence of Record
Our dataNo independent lab has measured this product yet. 1 outlet has it on record by mention only, with no hands-on measurements published to weigh its claims against — a gap in the evidence, not a verdict on the product.
Review consensus · sourced & dated
What reviewers say about the Oral-B iO Series 10
Based on one whitelisted hands-on review (TechRadar), which calls the Oral-B iO Series 10 a super-premium oscillating brush delivering a dentist-level clean, with a smart-feedback charging dock, LED pressure ring and a quiet brushless magnetic motor, while flagging a very high up-front price and pricey replacement heads.
Based on 1 review · 1 lab-tested · 2022-11-01
Tested by TechRadar
Consistently praised
- Dentist-level cleaning that leaves teeth feeling smooth and fresh
- Smart feedback charging dock and LED pressure ring give useful real-time brushing guidance
- Quiet brushless magnetic motor with fast three-hour charging
Commonly flagged
- Very expensive up front
- Ongoing replacement brush heads are pricey
- Travel case could be larger
Where reviewers disagree Only one whitelisted hands-on review survived verification (TechRadar), so no cross-source comparison or measured-data corroboration was possible. The review is qualitative and reports no physically measured battery, stroke, or plaque numbers.
The sources (1)
The Oral-B iO Series 10 offers some super impressive cleaning where, after a good brush, you can actually feel how smooth and fresh your teeth are with your tongue.
Quick charging is also a great feature, getting you back to full power in just three hours, so you never find yourself thinking about battery life at all.
This is expensive up front and the ongoing head replacements aren't cheap either.
Specifications
| Price (US) | $399.99 MSRP on oralb.com; US retail launch 2023 |
|---|---|
| Brand | Oral-B |
| Released | 2023 |
| Brush action | oscillating-rotating (micro-vibrations) |
| Cleaning modes | 7 |
| Battery days | 14 |
| Pressure sensor | Yes |
| Smart app | Yes |
| Smart timer | Yes |
| Travel case | Yes |
Source: oralb.com (verified 2026-06-15) · corroborated by dental-tribune.com. Price $399.99, 7 Smart Brushing Modes, and Premium Charging Travel Case confirmed on official Oral-B product page (fetched). Pressure sensor, Bluetooth app, and 2-min smart timer are standard iO features. Battery ~14 days (manufacturer 2-week claim). Unveiled at Mobile World Congress Barcelona 2022 (after a CES 2022 preview); US retail availability August 2023 per Amazon/retailer first-available dates. Corroboration title's 'World Mobile Congress' is the source's wording for Mobile World Congress; URL is live and topical.
Is the Oral-B iO Series 10 worth it vs cheaper electric toothbrushes?
Oral-B iO Series 10 against its closest cheaper and pricier electric toothbrushes on the specs that matter — every value sourced. See all 20 ranked
| Product | Price | Brush action | Cleaning modes | Battery days | Pressure sensor | Smart app |
|---|---|---|---|---|---|---|
| Oral-B iO Series 10 this | $399.99 | oscillating-rotating (micro-vibrations) | 7 | 14 | Yes | Yes |
| Oral-B iO Series 9 | $219.99 | oscillating-rotating (micro-vibrations) | 7 | 14 | Yes | Yes |
Frequently asked questions
What do reviewers say about the Oral-B iO Series 10?
Based on one whitelisted hands-on review (TechRadar), which calls the Oral-B iO Series 10 a super-premium oscillating brush delivering a dentist-level clean, with a smart-feedback charging dock, LED pressure ring and a quiet brushless magnetic motor, while flagging a very high up-front price and pricey replacement heads. Praised: Dentist-level cleaning that leaves teeth feeling smooth and fresh; Smart feedback charging dock and LED pressure ring give useful real-time brushing guidance; Quiet brushless magnetic motor with fast three-hour charging. Flagged: Very expensive up front; Ongoing replacement brush heads are pricey; Travel case could be larger. (From 1 tester review, 1 lab-tested.)
How much does the Oral-B iO Series 10 cost?
The Oral-B iO Series 10 has a US price of $399.99 (MSRP on oralb.com; US retail launch 2023), as of 2026-06-15.
How does the Oral-B iO Series 10 compare on price?
At $400, the Oral-B iO Series 10 is #19 cheapest of the 20 electric toothbrushes we track, where the median is $95.
Has the Oral-B iO Series 10's price changed?
No — the Oral-B iO Series 10 has held at $399.99 since 2026-06-27.
What is the lowest price the Oral-B iO Series 10 has been?
The lowest we have recorded for the Oral-B iO Series 10 is $249.99 on 2026-07-25.
Is now a good time to buy the Oral-B iO Series 10?
The Oral-B iO Series 10 is currently $399.99; the lowest we have recorded is $249.99 (2026-07-25). Every price is dated, so you can judge it against its own history.
When was the Oral-B iO Series 10 released?
The Oral-B iO Series 10 was released 2023.
What are the Oral-B iO Series 10's key specs?
Oral-B iO Series 10 (Oral-B): brush action oscillating-rotating (micro-vibrations), cleaning modes 7, battery days 14, pressure sensor Yes, smart app Yes. Full sourced spec sheet verified 2026-06-15.
Price of record: $399.99 at oralb.com, 2026-07-31. Other retailers may be lower — check the current price:
See Oral-B iO Series 10 on Amazon As an Amazon Associate we earn from qualifying purchases.Similar electric toothbrushes
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All electric toothbrushes ranked · Open data & methodology · Queryable via MCP
Compare with
Head-to-head
- Oral-B iO Series 10 vs Philips Sonicare DiamondClean 9900 Prestige
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- Oral-B iO Series 10 vs BURST Pro Sonic Toothbrush
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Cheaper electric toothbrushes
- Oral-B iO Series 9 $219.99
- Oral-B iO Series 6 $159.99
- SURI 2.0 Sustainable Electric Toothbrush $135
- BURST Pro 2.0 Sonic Toothbrush $120.99
- Oral-B iO Series 5 $119.99
- Philips Sonicare ExpertClean 7500 $119.96
More from Oral-B
- Oral-B iO Series 9 $219.99
- Oral-B iO Series 6 $159.99
- Oral-B Pro 1000 $49.99
- Oral-B iO Series 2 $64.99
- Oral-B iO Series 3 $59.99
- Oral-B iO Series 5 $119.99
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