Fujifilm · Updated June 2026
Fujifilm Instax Square SQ40: price, specs & release date
Fujifilm Instax Square SQ40, released 2023-06. Every price and spec below is linked to its source and dated — no guesses.
Source: fujifilm.com verified ✓ corroborated verify in ledger
The Fujifilm Instax Square SQ40 is listed at $149.95 on fujifilm.com as of 2026-06-27, #6 cheapest of 12 instant cameras (median $150); other retailers may be lower. It earns a Bronze Deskmark — 33/100 pay-blind standing, #8 of 10 in class.
Verified Jun 27, 2026 · figures linked to their source in the table below
- Best for Retro black faux-leather / leatherette design looks great; Point-and-shoot simplicity, easy for anyone to use.
- Skip if Pricier than the Instax Mini 12 (roughly double) is a dealbreaker.
Is the Fujifilm Instax Square SQ40 a good buy?
At $150, the Fujifilm Instax Square SQ40 is #6 cheapest of the 12 instant cameras we track, where the median is $150. On the spec sheet, its weight of 16 oz is above the median of the 10, and its release year of 2023 is at the median of the 11.
Evidence of Record
Our dataNo independent lab has measured this product yet. 2 outlets have it on record by mention only, with no hands-on measurements published to weigh its claims against — a gap in the evidence, not a verdict on the product.
Review consensus · sourced & dated
What reviewers say about the Fujifilm Instax Square SQ40
Two whitelisted testers cover the Fujifilm Instax Square SQ40: TechRadar's hands-on review and Engadget's best-instant-camera guide, which names it best overall. All five draft quotes verified as literal matches in the fetched text (TechRadar CHARS 22809, Engadget CHARS 12646). Both praise the retro faux-leather/leatherette looks and point-and-shoot simplicity; TechRadar alone flags the high price (almost twice the Instax Mini 12) and the always-on flash with no off switch. Neither source ran lab measurements.
Based on 2 reviews · 2023-06-19–2026-01-19
Consistently praised
- Retro black faux-leather / leatherette design looks great · 2 sources
- Point-and-shoot simplicity, easy for anyone to use · 2 sources
- Square print size is spot-on with better bright-light exposure than the Instax Mini
Commonly flagged
- Pricier than the Instax Mini 12 (roughly double)
- No creative control and no way to disable the always-on flash
Where reviewers disagree No genuine cross-source disagreement: TechRadar is the only source with substantive critique (price, no flash-off, limited creativity), while Engadget's buying guide only praises the SQ40 as its best-overall pick and offers no negatives.
The sources (2)
The Fujifilm Instax SQ40 is everything an instant camera should be: it's stylish, it offers point-and-shoot simplicity, and it delivers decent-sized square-format prints.
I'd like a button to deactivate the flash for the times when I don't want the foreground subjects brightly illuminated, and without that feature I often opt to physically cover the flash as a workaround.
It's pricier than an Instax Mini 12 and can also be restricting for those that want to get more creative, but otherwise the SQ40 hits all the right notes.
It looks great thanks to the leatherette details and retro design, while offering minimal controls for ease of use.
You also get a flash, selfie mirror, front shutter release and hand strap, plus it's relatively light and easy to carry around.
Specifications
| Price (US) | $149.95 MSRP per Fujifilm press release |
|---|---|
| Brand | Fujifilm |
| Released | 2023-06 |
| Film format | instax_square |
| Hybrid digital | No |
| Built in screen | No |
| Selfie mirror | Yes |
| Self timer | No |
| Rechargeable battery | No |
| Weight (oz) | 16 |
Source: fujifilm.com (verified 2026-06-19) · corroborated by fujifilm.com. Re-verified June 2026. MSRP $149.95; announced June 29 2023, available end of June 2023. Weight 453 g (16.0 oz). Uses 2x CR2 lithium (not rechargeable). Selfie mirror plus dedicated Selfie Mode confirmed. No self-timer in official specs (false).
Is the Fujifilm Instax Square SQ40 worth it vs cheaper instant cameras?
Fujifilm Instax Square SQ40 against its closest cheaper and pricier instant cameras on the specs that matter — every value sourced. See all 12 ranked
| Product | Price | Film format | Hybrid digital | Built in screen | Selfie mirror | Self timer |
|---|---|---|---|---|---|---|
| Fujifilm Instax Square SQ40 this | $149.95 | instax_square | No | No | Yes | No |
| Polaroid Now+ Gen 3 | $139.99 | i_type | No | No | No | Yes |
| Canon IVY CLIQ+2 | $149.99 | zink | Yes | No | Yes | — |
Frequently asked questions
What do reviewers say about the Fujifilm Instax Square SQ40?
Two whitelisted testers cover the Fujifilm Instax Square SQ40: TechRadar's hands-on review and Engadget's best-instant-camera guide, which names it best overall. All five draft quotes verified as literal matches in the fetched text (TechRadar CHARS 22809, Engadget CHARS 12646). Both praise the retro faux-leather/leatherette looks and point-and-shoot simplicity; TechRadar alone flags the high price (almost twice the Instax Mini 12) and the always-on flash with no off switch. Neither source ran lab measurements. Praised: Retro black faux-leather / leatherette design looks great; Point-and-shoot simplicity, easy for anyone to use; Square print size is spot-on with better bright-light exposure than the Instax Mini. Flagged: Pricier than the Instax Mini 12 (roughly double); No creative control and no way to disable the always-on flash. (From 2 tester reviews.)
How much does the Fujifilm Instax Square SQ40 cost?
The Fujifilm Instax Square SQ40 has a US price of $149.95 (MSRP per Fujifilm press release), as of 2026-06-19.
How does the Fujifilm Instax Square SQ40 compare on price?
At $150, the Fujifilm Instax Square SQ40 is #6 cheapest of the 12 instant cameras we track, where the median is $150.
When was the Fujifilm Instax Square SQ40 released?
The Fujifilm Instax Square SQ40 was released 2023-06.
What are the Fujifilm Instax Square SQ40's key specs?
Fujifilm Instax Square SQ40 (Fujifilm): film format instax_square, hybrid digital No, built in screen No, selfie mirror Yes, self timer No. Full sourced spec sheet verified 2026-06-19.
Price of record: $149.95 at fujifilm.com, 2026-06-27. Other retailers may be lower — check the current price:
See Fujifilm Instax Square SQ40 on Amazon As an Amazon Associate we earn from qualifying purchases.Similar instant cameras
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All instant cameras ranked · Open data & methodology · Queryable via MCP
Compare with
Cheaper instant cameras
- Polaroid Now+ Gen 3 $139.99
- Polaroid Now Gen 3 $119.99
- Polaroid Go Gen 2 $109.99
- Kodak Smile Instant Print Camera $99.99
- Fujifilm Instax Mini 12 $93.95
Step up
- Canon IVY CLIQ+2 $149.99
- Fujifilm Instax Wide 400 $174.95
- Fujifilm Instax Mini 99 $199.95
- Fujifilm Instax Mini LiPlay $199.95
- Fujifilm Instax Mini Evo $234.95
- Polaroid I-2 $599.99
More from Fujifilm
- Fujifilm Instax Mini 12 $93.95
- Fujifilm Instax Mini 99 $199.95
- Fujifilm Instax Wide 400 $174.95
- Fujifilm Instax Mini Evo $234.95
- Fujifilm Instax Mini LiPlay $199.95
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