RTIC · Updated July 2026

RTIC Soft Pack 30: price & specs

Name: RTIC Soft Pack 30
Brand: RTIC
Price: 129 USD
Availability: InStock

The RTIC Soft Pack 30 costs $129, #3 cheapest of 12 soft coolers (median $173). It earns a Silver Deskmark — 49/100 pay-blind standing, #5 of 12 in class.

Verified Jul 13, 2026 · figures linked to their source in the table below

See RTIC Soft Pack 30 on Amazon Recorded 2026-07-13 — live price may differ. As an Amazon Associate we earn from qualifying purchases.

RTIC Soft Pack 30. Every price and spec below is linked to its source and dated — no guesses.

Source: rticoutdoors.com verified 2026-07-13 ✓ corroborated verify in ledger

RTIC Soft Pack 30 — RTIC — Image: cleverhiker.com (© RTIC)

Is the RTIC Soft Pack 30 a good buy?

At $129, the RTIC Soft Pack 30 is #3 cheapest of the 12 soft coolers we track, where the median is $173. On the spec sheet, its empty weight of 4 lb is above the median of the 10, and its can capacity of 30 is at the median of the 11.

Specifications

Price (US)	$129 RTIC official product page (rticoutdoors.com/Soft-Pack-Cooler) displays "$129.00" with the 30 Can size selected. Corroborated by CleverHiker review (July 19, 2025) Quick Specs: "Price: $129" for the "RTIC Ultra-Tough Soft Cooler 30 Can".
Brand	RTIC
Released	—
Can capacity	30
Volume liters	—
Empty weight (lb)	4
Dimensions inches	15.5 x 12.75 x 11.5
Ice retention hrs	—
Closure type	waterproof-zipper
Exterior denier	—
Leakproof	Yes
Carry style	shoulder-sling
Warranty years	—

Source: rticoutdoors.com (verified 2026-07-13) · corroborated by cleverhiker.com. The RTIC official product page (Soft-Pack-Cooler, marketed as the "Ultra-Tough Soft Cooler") lists a "30 Can Ultra-Tough Soft Cooler" with Dimensions 15.5" x 12.75" x 11.5", Can Capacity 30 Cans, and Empty Weight 4 lbs, plus an "RTIC EZ Waterproof Zipper" and a leakproof/"Built to Float" design; it shows $129.00 for the 30 Can size. The CleverHiker review (published July 19, 2025) confirms the exact model as "RTIC Ultra-Tough Soft Cooler 30 Can" with Price $129, Empty Weight 4 lb, and 30-can capacity. Both pages confirm this is the 30-can variant (offered alongside 20-can and 50-can siblings), not another capacity; volume was only stated in quarts ("14 qt.") so volumeLiters is left null, and no explicit ice-retention hours, denier, or warranty figure was disclosed.

Is the RTIC Soft Pack 30 worth it vs cheaper soft coolers?

RTIC Soft Pack 30 against its closest cheaper and pricier soft coolers on the specs that matter — every value sourced. See all 12 ranked →

Product	Price	Can capacity	Empty weight (lb)	Dimensions inches	Closure type	Leakproof
RTIC Soft Pack 30 this	$129	30	4	15.5 x 12.75 x 11.5	waterproof-zipper	Yes
AO Coolers 24 Pack Canvas Soft Cooler	$94.95	24	3.3	17 x 10 x 12	standard-zipper	No
IceMule Pro Large	$134.95	46	3.2	14 x 11 x 21	roll-top	Yes

Frequently asked questions

How much does the RTIC Soft Pack 30 cost?

The RTIC Soft Pack 30 has a US price of $129 (RTIC official product page (rticoutdoors.com/Soft-Pack-Cooler) displays "$129.00" with the 30 Can size selected. Corroborated by CleverHiker review (July 19, 2025) Quick Specs: "Price: $129" for the "RTIC Ultra-Tough Soft Cooler 30 Can".), as of 2026-07-13.

How does the RTIC Soft Pack 30 compare on price?

At $129, the RTIC Soft Pack 30 is #3 cheapest of the 12 soft coolers we track, where the median is $173.

What are the RTIC Soft Pack 30's key specs?

RTIC Soft Pack 30 (RTIC): canCapacity 30, emptyWeightLbs 4, dimensionsInches 15.5 x 12.75 x 11.5, closureType waterproof-zipper, leakproof Yes. Full sourced spec sheet verified 2026-07-13.