RTIC · Updated July 2026

RTIC Ultra-Tough 30 Can: price & specs

Name: RTIC Ultra-Tough 30 Can
Brand: RTIC
Price: 129 USD
Availability: InStock

The RTIC Ultra-Tough 30 Can costs $129, #4 cheapest of 12 soft coolers (median $173). It earns a Silver Deskmark — 49/100 pay-blind standing, #6 of 12 in class.

Verified Jul 13, 2026 · figures linked to their source in the table below

Check current price at amazon.com Recorded 2026-07-13 — live price may differ. As an Amazon Associate we earn from qualifying purchases.

RTIC Ultra-Tough 30 Can. Every price and spec below is linked to its source and dated — no guesses.

Source: rticoutdoors.com verified 2026-07-13 ✓ corroborated verify in ledger

RTIC Ultra-Tough 30 Can — RTIC — Image: walmart.com (© RTIC)

Is the RTIC Ultra-Tough 30 Can a good buy?

At $129, the RTIC Ultra-Tough 30 Can is #4 cheapest of the 12 soft coolers we track, where the median is $173. On the spec sheet, its empty weight of 4 lb is above the median of the 10, and its can capacity of 30 is at the median of the 11.

Specifications

Price (US)	$129 RTIC official store (Ultra-Tough Soft Cooler / Soft-Pack-Cooler page) lists the 30 Can size at $129.00 (Blue/Grey), shown as "Color Blue / Grey - $129.00" with Size "30 Can" selected. Amazon shows the identical model but "No featured offers available" (no live price), so price is taken from the manufacturer.
Brand	RTIC
Released	—
Can capacity	30
Volume liters	—
Empty weight (lb)	4
Dimensions inches	15.5 x 12.75 x 11.5
Ice retention hrs	—
Closure type	waterproof-zipper
Exterior denier	—
Leakproof	Yes
Carry style	shoulder-sling
Warranty years	—

Source: rticoutdoors.com (verified 2026-07-13) · corroborated by amazon.com. The RTIC official Ultra-Tough Soft Cooler page (Soft-Pack-Cooler) shows the 30 Can size at $129.00 (Blue/Grey) and lists its Size & Capacity block verbatim for the "30 Can Ultra-Tough Soft Cooler": Dimensions 15.5" × 12.75" × 11.5", Can Capacity 30 Cans, Empty Weight 4 lbs.; it also states an RTIC EZ Waterproof Zipper, a leakproof/floating (air- and watertight) design, up to 1.5" closed-cell foam, and cold held "up to 2 days" (recorded as 48 hrs). Amazon's "RTIC Ultra-Tough Soft Cooler 30 Can" listing (RTIC Store) corroborates the exact model identity — leak-proof, floatable, shoulder strap, up to 2 days cooling, EZ waterproof zipper — confirming this is the base Ultra-Tough (not the "Pro") 30 Can. Denier rating, interior liter volume, and warranty length were not disclosed on either page, so those specs are null.

Is the RTIC Ultra-Tough 30 Can worth it vs cheaper soft coolers?

RTIC Ultra-Tough 30 Can against its closest cheaper and pricier soft coolers on the specs that matter — every value sourced. See all 12 ranked →

Product	Price	Can capacity	Empty weight (lb)	Dimensions inches	Closure type	Leakproof
RTIC Ultra-Tough 30 Can this	$129	30	4	15.5 x 12.75 x 11.5	waterproof-zipper	Yes
AO Coolers 24 Pack Canvas Soft Cooler	$94.95	24	3.3	17 x 10 x 12	standard-zipper	No
IceMule Pro Large	$134.95	46	3.2	14 x 11 x 21	roll-top	Yes

Frequently asked questions

How much does the RTIC Ultra-Tough 30 Can cost?

The RTIC Ultra-Tough 30 Can has a US price of $129 (RTIC official store (Ultra-Tough Soft Cooler / Soft-Pack-Cooler page) lists the 30 Can size at $129.00 (Blue/Grey), shown as "Color Blue / Grey - $129.00" with Size "30 Can" selected. Amazon shows the identical model but "No featured offers available" (no live price), so price is taken from the manufacturer.), as of 2026-07-13.

How does the RTIC Ultra-Tough 30 Can compare on price?

At $129, the RTIC Ultra-Tough 30 Can is #4 cheapest of the 12 soft coolers we track, where the median is $173.

What are the RTIC Ultra-Tough 30 Can's key specs?

RTIC Ultra-Tough 30 Can (RTIC): canCapacity 30, emptyWeightLbs 4, dimensionsInches 15.5 x 12.75 x 11.5, closureType waterproof-zipper, leakproof Yes. Full sourced spec sheet verified 2026-07-13.