AI Video Generators · pricing · Updated September 2026
Luma Dream Machine pricing (2026)
Luma Dream Machine starts at $30/mo (Plus) as checked on 2026-09-02, read from Luma Dream Machine's own pricing page; 5 plans. Best for Creative professionals and studios needing multi-model flexibility. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $30/mo (Plus) · 20% off with annual billing
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: Creative professionals and studios needing multi-model flexibility; Brand campaigns requiring coordinated image + video + audio assets; Commercial production teams with compositing pipelines (EXR output); E-commerce and advertising teams generating product visuals at scale; Teams doing video localization across multiple languages
As of · every figure below links to its source
Luma Dream Machine plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Plus | $30 | −20% | flat | $30/mo month-to-month; ~$25/mo estimated on annual billing (20% off per page, exact annual amount not published). Includes Luma and third-party image/video models, commercial use. | lumalabs.ai |
| Pro | $90 | −20% | flat | $90/mo month-to-month; ~$75/mo estimated on annual billing (20% off per page, exact annual amount not published). Commercial use, edit access for guest collaborators. | lumalabs.ai |
| Ultra | $300 | −20% | flat | $300/mo month-to-month; ~$250/mo estimated on annual billing (20% off per page, exact annual amount not published). Highest individual self-serve tier. | lumalabs.ai |
| Team | not priced monthly | — | custom | Contact sales. Team management, shared credits, usage analytics. | lumalabs.ai |
| Enterprise | not priced monthly | — | custom | Contact sales. Enterprise commitments, dedicated training, custom fine-tuning. | lumalabs.ai |
Last verified 2026-09-02. Prices read directly from lumalabs.ai/dream-machine/pricing on 2026-06-14. Page displays monthly prices and notes 'Save up to 20% with yearly' but does not show the specific annual amounts — annual-equivalent rates of $25/$75/$250 are derived from the stated 20% discount and are estimates, not confirmed figures on the page. Team and Enterprise tiers show 'Contact us' with no published price. Re-verified 2026-09-02 against the live pricing page; published figures unchanged. The page this record cites as its source (https://lumalabs.ai/dream-machine/pricing) is gone: on 2026-09-11 it answered 200 and redirected to https://lumalabs.ai/app, both from a residential connection and from a datacenter on another continent — so the page is gone rather than withheld from one asker. Nothing else in this record can stand in for it, so re-sourcing needs a live page read; the figure stands as last read.
Price changes
Price on record
$30/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Ray 3.2 (Luma's own video model), Uni-1 (Luma's image model), Kling (third-party video model), Veo (third-party video model), ElevenLabs (audio/music generation).
Key features: Ray 3.2 text-to-video and image-to-video generation; Multi-model orchestration: Luma, Kling, Veo, Uni-1 in one platform; Luma Agents: plan, generate, iterate, and refine across a full creative project; Video localization with natural voiceovers and lip-sync (via ElevenLabs); Voiceover and audio track generation; Professional EXR export for compositing pipelines; Shared context maintained across formats and workflows; Guest collaborator edit access (Pro and above); SSO on Team plan; Custom fine-tuning on Enterprise.
Plan limits: No free tier — lowest paid plan is $30/month; Plus: standard usage allocation; Pro: 4x usage vs. Plus; Ultra: 15x usage vs. Plus; Team/Enterprise: shared credits and team management via contact sales; EXR professional export available on higher plans.
Frequently asked questions
How much does Luma Dream Machine cost?
Luma Dream Machine starts at $30/mo (Plus); it has 5 published plans. Verified 2026-09-02.
Is Luma Dream Machine cheaper billed annually?
Yes. Luma Dream Machine publishes a 20% discount for paying annually (on the Plus plan). Verified 2026-09-02.
What are cheaper alternatives to Luma Dream Machine?
Cheaper AI video generators than Luma Dream Machine (entry $30/mo) include Pika at $10/mo, Runway at $15/mo, Descript at $24/mo. Verified 2026-09-02.
Does Luma Dream Machine support HIPAA?
Luma Dream Machine HIPAA support: —. SOC 2: —. GDPR: —.
Does Luma Dream Machine have a free plan?
Luma Dream Machine free tier: No.
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Display this standing
Luma Dream Machine currently holds a bronze deskmark here — Rank 5 of 7 · AI Video Generators. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Luma Dream Machine moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.