Auth Identity · pricing · Updated November 2026
Auth0 pricing (2026)
Auth0's paid plans start at $35/mo (B2C Essentials) as checked on 2026-11-01, read from Auth0's own pricing page; 6 plans. Best for B2B SaaS needing enterprise SSO fast. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $35/mo (B2C Essentials) · 8% off with annual billing
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: B2B SaaS needing enterprise SSO fast; Teams requiring HIPAA or FedRAMP compliance; High-scale consumer apps (B2C MAU model)
As of · every figure below links to its source STALE · 2026-09-02
Auth0 plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | Flat monthly | Up to 25,000 MAUs. 1 custom domain, passwordless auth, unlimited social connections, 5 organizations, basic attack protection, 1 enterprise connection, self-service SSO, SCIM, community support. | auth0.com |
| B2C Essentials STALE · 2026-09-02 | $35 | −8% | Flat monthly | Starts at $35/mo for 500 MAUs (month-to-month). Annual: $385/yr ($32.08/mo equivalent). Adds pro MFA, RBAC, 10 organizations, audit log streaming, separate environments, standard support. Scales with MAU volume. | auth0.com |
| B2C Professional STALE · 2026-09-02 | $240 | −8% | Flat monthly | Starts at $240/mo for 500 MAUs (month-to-month). Annual: $2,640/yr ($220/mo equivalent). Adds enhanced attack protection, custom database connections, enterprise MFA, cross-app SSO. | auth0.com |
| B2B Essentials STALE · 2026-09-02 | $150 | −8% | Flat monthly | Starts at $150/mo for 500 MAUs (month-to-month). Annual: $1,650/yr ($137.50/mo equivalent). Includes unlimited organizations, 3 enterprise SSO connections, pro MFA, standard support. Additional SSO connections: $100/mo each. | auth0.com |
| B2B Professional STALE · 2026-09-02 | $800 | −8% | Flat monthly | Starts at $800/mo for 500 MAUs (month-to-month). Annual: $8,800/yr ($733.33/mo equivalent). Adds enhanced attack protection, enterprise MFA included, security center, custom token exchange. 5 SSO connections included. | auth0.com |
| Enterprise | not priced monthly | — | Custom / quote | Contact sales. 99.99% SLA, custom user tiers, enterprise rate limits, advanced support, HIPAA/BAA add-on available. | auth0.com |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 4 of 6 plans above are marked. https://auth0.com/pricing accessed 2026-06-14. HIPAA/BAA listed as Enterprise add-on ('Contact us'). Annual billing = 11× monthly (≈8.33% discount). B2C and B2B plans each start at 500 MAUs.
Price changes
Price on record
$35/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Okta Workforce, Microsoft Azure AD / Entra ID, Google Workspace, Salesforce, GitHub, Twilio, SendGrid, AWS.
Key features: Universal Login with no-code Forms editor; Adaptive MFA and attack protection; Serverless Actions for identity customization; Machine-to-machine (M2M) auth; Highly Regulated Identity for sensitive industries.
Plan limits: Free: 25,000 MAUs, 5 organizations, 1 custom domain; B2C Essentials: 500 MAU base, scales with volume; B2B Essentials: 500 MAU base, 3 SSO connections included; Enterprise: custom MAU limits, 99.99% SLA.
Frequently asked questions
How much does Auth0 cost?
Auth0's paid plans start at $35/mo (B2C Essentials), and it lists a $0 plan (Free); it has 6 published plans. Verified 2026-11-01.
Is Auth0 cheaper billed annually?
Yes. Auth0 publishes a 8% discount for paying annually (on the B2C Essentials plan). Verified 2026-11-01.
What are cheaper alternatives to Auth0?
Cheaper auth identity than Auth0 (entry $35/mo) include Clerk at $25/mo, Supabase at $25/mo. Verified 2026-11-01.
Does Auth0 support HIPAA?
Yes — Auth0 states HIPAA support on its public pages. Its public pages also state SOC 2 and GDPR compliance.
Does Auth0 have a free plan?
Yes — Auth0 publishes a free tier.
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This standing as a plaque
Auth0 currently holds a bronze deskmark here — Rank 6 of 9 · Auth Identity. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
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