Dating Apps · pricing · Updated September 2026
Match pricing (2026)
Match starts at $31.99/mo (Standard) as checked on 2026-09-02, read from datingapps.com — the public source it was captured from, not a Match page; 2 plans. Best for Adults 30+ seeking serious relationships. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $31.99/mo (Standard)
- Free tier: Yes · 7-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: Adults 30+ seeking serious relationships; Users comfortable with a predominantly paid ecosystem; People who want detailed profiles and text-based discovery over swiping; Those willing to commit to multi-month subscriptions
As of · every figure below links to its source STALE · 2026-09-02
Match plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Standard STALE · 2026-09-02 | $31.99 | — | Flat monthly | Core paid membership: unlimited likes/messaging, see who liked/viewed your profile, and matching tools. Per-month rate shown is the 3-month term ($31.99/mo, billed upfront); drops to $22.99/mo (6-month) and $18.99/mo (12-month). | datingapps.com |
| Premium STALE · 2026-09-02 | $34.99 | — | Flat monthly | Adds Message Read receipts, profile boosts/likes upgrades, and first impressions. Per-month rate shown is the 3-month term ($34.99/mo, billed upfront); drops to $24.99/mo (6-month) and $19.99/mo (12-month). | datingapps.com |
Last verified 2026-09-02. STALE marks a plan we have not re-checked at its source in over 30 days. Every plan above is marked — we flag rather than silently retain. Match.com sells only multi-month terms billed upfront, presented as a per-month average; per-month rates by term taken from DatingApps.com's Match cost breakdown (accessed 2026-06-13), corroborated by a 2026 Match pricing search summary. No true 1-month plan, so the monthly price recorded here reflects the published 3-month per-month rate.
Price changes
Price on record
$31.99/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Apple App Store (in-app purchase), Google Play.
Key features: Detailed text-based profiles with photos, prompts, and interests; 'Top Picks' daily curated match suggestions; Boost — temporary visibility increase; Super Likes — highlight strong interest (Premium add-on); matchPhone — anonymous phone call via masked number (add-on); Private Mode — browse without appearing in others' feeds (add-on); Message read receipts (Premium); Unlimited Rewinds (Premium); One of the largest active membership bases among paid dating sites; Web and mobile access.
Plan limits: Free: can create profile and send unlimited likes; Free: can message Top Picks only (cannot initiate messages to general members); Free: cannot receive messages from other free users (messaging requires paid account or 'Reply for Free' add-on); Free: no access to who liked/viewed your profile; Paid: 3–7 day trial available; requires payment method; auto-renews if not cancelled; Paid: minimum term is 3 months (no true 1-month plan).
Frequently asked questions
How much does Match cost?
Match starts at $31.99/mo (Standard); it has 2 published plans. Verified 2026-09-02.
What are cheaper alternatives to Match?
Cheaper dating apps than Match (entry $31.99/mo) include Tinder at $13.49/mo, Plenty of Fish at $19.99/mo. Verified 2026-09-02.
Does Match support HIPAA?
Match's public pages do not say whether it supports HIPAA.
Does Match have a free plan?
Yes — Match publishes a free tier; it offers a 7-day free trial.
Match vs alternatives
Cheaper dating apps alternatives
- Plenty of Fish from $19.99/mo
- Tinder from $13.49/mo
More dating apps tools
Related categories
This standing as a plaque
Match currently holds a bronze deskmark here — Rank 6 of 7 · Dating Apps. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Match moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.