Personal Trainer Software · pricing · Updated September 2026
TrueCoach pricing (2026)
TrueCoach starts at $26.34/mo (Starter) as checked on 2026-09-03, read from TrueCoach's own pricing page; 3 plans. Best for individual trainers with small-to-mid rosters. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $26.34/mo (Starter) · 8% off with annual billing
- Free tier: No · 14-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: individual trainers with small-to-mid rosters; coaches prioritizing wearable data (OURA, WHOOP); trainers wanting a clean client-facing experience
As of · every figure below links to its source STALE · 2026-09-03
TrueCoach plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Starter STALE · 2026-09-03 | $26.34 | −8% | Flat monthly | Up to 5 active clients. Annual plan gives 1 month free (equivalent ~$24.15/mo). Includes program builder, messaging, 3,000+ exercise video library, Stripe payments (5% transaction fee applies). | truecoach.co |
| Standard STALE · 2026-09-03 | $57.99 | −17% | Flat monthly | Up to 20 active clients. Annual plan gives 2 months free (equivalent ~$48.33/mo). Adds public coach profile, wearables (Apple, Garmin, OURA, WHOOP), custom-branded app, advanced habit and nutrition tracking. | truecoach.co |
| Pro STALE · 2026-09-03 | $136.99 | −17% | Flat monthly | Up to 50 active clients. Annual plan gives 2 months free (equivalent ~$114.16/mo). Adds Zapier business automations. Custom pricing for 250+ clients. Stripe payments carry 5% fee. | truecoach.co |
Last verified 2026-09-03. STALE marks a plan we have not re-checked at its source in over 30 days. Every plan above is marked — we flag rather than silently retain. Prices fetched from truecoach.co/pricing; monthly prices shown are the standard month-to-month rates; annual-equivalent monthly rates calculated from the published 'N months free' offer (1 free month for Starter = ~8.3%; 2 free months for Standard/Pro = ~16.7%). No forever-free tier; 14-day trial only.
Price changes
Price on record
$26.34/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: MyFitnessPal, Apple Health, Garmin, OURA, WHOOP, Zapier, Stripe.
Key features: 3,000+ exercise video library; OURA and WHOOP wearable integrations; Custom-branded app on Standard+; No forever-free tier; 14-day trial only.
Plan limits: Starter: 5 active clients; Standard: 20 active clients; Pro: 50 active clients; 250+ clients requires custom quote; Stripe payments incur 5% transaction fee.
Frequently asked questions
How much does TrueCoach cost?
TrueCoach starts at $26.34/mo (Starter); it has 3 published plans. Verified 2026-09-03.
Is TrueCoach cheaper billed annually?
Yes. TrueCoach publishes a 17% discount for paying annually (on the Standard plan). Verified 2026-09-03.
What are cheaper alternatives to TrueCoach?
Cheaper personal trainer software than TrueCoach (entry $26.34/mo) include ABC Trainerize at $10/mo, FitBudd at $15/mo, Everfit at $19/mo. Verified 2026-09-03.
Does TrueCoach support HIPAA?
TrueCoach's public pages do not say whether it supports HIPAA.
Does TrueCoach have a free plan?
No — TrueCoach publishes no free tier; it offers a 14-day free trial.
TrueCoach vs alternatives
Cheaper personal trainer software alternatives
- My PT Hub from $25/mo
- PT Distinction from $19.90/mo
- Everfit from $19/mo
- FitBudd from $15/mo
- ABC Trainerize from $10/mo
More personal trainer software tools
Related categories
This standing as a plaque
TrueCoach currently holds a silver deskmark here — Rank 3 of 7 · Personal Trainer Software. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if TrueCoach moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.