Best Personal Trainer Software · pricing · Updated June 2026
TrueCoach pricing (2026)
TrueCoach starts at $26.34/mo (Starter), across 3 plans. Best for individual trainers with small-to-mid rosters. Every figure links to TrueCoach's own page and the date we captured it.
At a glance
- Entry price: $26.34/mo (Starter) · 8% off with annual billing
- Free tier: No · 14-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: individual trainers with small-to-mid rosters; coaches prioritizing wearable data (OURA, WHOOP); trainers wanting a clean client-facing experience
TrueCoach plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Starter | $26.34 | −8% | flat | Up to 5 active clients. Annual plan gives 1 month free (equivalent ~$24.15/mo). Includes program builder, messaging, 3,000+ exercise video library, Stripe payments (5% transaction fee applies). | truecoach.co |
| Standard | $57.99 | −17% | flat | Up to 20 active clients. Annual plan gives 2 months free (equivalent ~$48.33/mo). Adds public coach profile, wearables (Apple, Garmin, OURA, WHOOP), custom-branded app, advanced habit and nutrition tracking. | truecoach.co |
| Pro | $136.99 | −17% | flat | Up to 50 active clients. Annual plan gives 2 months free (equivalent ~$114.16/mo). Adds Zapier business automations. Custom pricing for 250+ clients. Stripe payments carry 5% fee. | truecoach.co |
Last verified 2026-06-18. Prices fetched from truecoach.co/pricing; monthly prices shown are the standard month-to-month rates; annual-equivalent monthly rates calculated from the published 'N months free' offer (1 free month for Starter = ~8.3%; 2 free months for Standard/Pro = ~16.7%). No forever-free tier; 14-day trial only.
Capabilities
Integrations: MyFitnessPal, Apple Health, Garmin, OURA, WHOOP, Zapier, Stripe.
Key features: 3,000+ exercise video library; OURA and WHOOP wearable integrations; Custom-branded app on Standard+; No forever-free tier; 14-day trial only.
Plan limits: Starter: 5 active clients; Standard: 20 active clients; Pro: 50 active clients; 250+ clients requires custom quote; Stripe payments incur 5% transaction fee.
Frequently asked questions
How much does TrueCoach cost?
TrueCoach starts at $26.34/mo (Starter); it has 3 published plans. Verified 2026-06-18.
Is TrueCoach cheaper billed annually?
Yes. TrueCoach publishes a 17% discount for paying annually (on the Standard plan). Verified 2026-06-18.
What are cheaper alternatives to TrueCoach?
Cheaper personal trainer software than TrueCoach (entry $26.34/mo) include ABC Trainerize at $9/mo, FitBudd at $15/mo, Everfit at $19/mo. Verified 2026-06-18.
Does TrueCoach support HIPAA?
TrueCoach HIPAA support: —. SOC 2: —. GDPR: —.
Does TrueCoach have a free plan?
TrueCoach free tier: No; 14-day free trial.
TrueCoach vs alternatives
Cheaper personal trainer software alternatives
- PT Distinction from $19.9/mo
- Everfit from $19/mo
- FitBudd from $15/mo
- ABC Trainerize from $9/mo