Best Personal Trainer Software · pricing · Updated June 2026

TrueCoach pricing (2026)

TrueCoach starts at $26.34/mo (Starter), across 3 plans. Best for individual trainers with small-to-mid rosters. Every figure links to TrueCoach's own page and the date we captured it.

At a glance

  • Entry price: $26.34/mo (Starter) · 8% off with annual billing
  • Free tier: No · 14-day trial
  • Compliance: HIPAA — · SOC 2 — · GDPR —
  • Best for: individual trainers with small-to-mid rosters; coaches prioritizing wearable data (OURA, WHOOP); trainers wanting a clean client-facing experience

TrueCoach plans & pricing

All published TrueCoach plans. Sourced per row; quote-only tiers show no price.
PlanMonthlyAnnualBillingNotesSource
Starter $26.34 −8% flat Up to 5 active clients. Annual plan gives 1 month free (equivalent ~$24.15/mo). Includes program builder, messaging, 3,000+ exercise video library, Stripe payments (5% transaction fee applies). truecoach.co
Standard $57.99 −17% flat Up to 20 active clients. Annual plan gives 2 months free (equivalent ~$48.33/mo). Adds public coach profile, wearables (Apple, Garmin, OURA, WHOOP), custom-branded app, advanced habit and nutrition tracking. truecoach.co
Pro $136.99 −17% flat Up to 50 active clients. Annual plan gives 2 months free (equivalent ~$114.16/mo). Adds Zapier business automations. Custom pricing for 250+ clients. Stripe payments carry 5% fee. truecoach.co

Last verified 2026-06-18. Prices fetched from truecoach.co/pricing; monthly prices shown are the standard month-to-month rates; annual-equivalent monthly rates calculated from the published 'N months free' offer (1 free month for Starter = ~8.3%; 2 free months for Standard/Pro = ~16.7%). No forever-free tier; 14-day trial only.

Capabilities

Integrations: MyFitnessPal, Apple Health, Garmin, OURA, WHOOP, Zapier, Stripe.

Key features: 3,000+ exercise video library; OURA and WHOOP wearable integrations; Custom-branded app on Standard+; No forever-free tier; 14-day trial only.

Plan limits: Starter: 5 active clients; Standard: 20 active clients; Pro: 50 active clients; 250+ clients requires custom quote; Stripe payments incur 5% transaction fee.

Frequently asked questions

How much does TrueCoach cost?

TrueCoach starts at $26.34/mo (Starter); it has 3 published plans. Verified 2026-06-18.

Is TrueCoach cheaper billed annually?

Yes. TrueCoach publishes a 17% discount for paying annually (on the Standard plan). Verified 2026-06-18.

What are cheaper alternatives to TrueCoach?

Cheaper personal trainer software than TrueCoach (entry $26.34/mo) include ABC Trainerize at $9/mo, FitBudd at $15/mo, Everfit at $19/mo. Verified 2026-06-18.

Does TrueCoach support HIPAA?

TrueCoach HIPAA support: —. SOC 2: —. GDPR: —.

Does TrueCoach have a free plan?

TrueCoach free tier: No; 14-day free trial.

TrueCoach vs alternatives

Compare all personal trainer software → · Open data · MCP

Cheaper personal trainer software alternatives

More personal trainer software tools

All personal trainer software ranked →

Related categories