Push Notifications · pricing · Updated September 2026
Braze pricing (2026)
Braze publishes no monthly price — its published figure is on another basis (annual-only, non-USD, or one-time) as checked on 2026-09-03, read from Braze's own pricing page; 4 plans. Best for Enterprise marketing teams in healthcare, finance, retail, and media needing HIPAA compliance. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: not priced monthly
- Free tier: No
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: Enterprise marketing teams in healthcare, finance, retail, and media needing HIPAA compliance; Brands requiring 170+ data integrations and omnichannel at massive MAU scale; Organizations needing AI-driven predictive personalization across all channels
As of · every figure below links to its source
Braze plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Braze Go | not priced monthly | — | custom | For early-stage growth teams. Cross-channel messaging activation. No published USD price — contact Braze for quote. | braze.com |
| Braze Select | not priced monthly | — | custom | For companies expanding engagement. Includes everything in Go plus enhanced security and orchestration. No published USD price. | braze.com |
| Braze Pro | not priced monthly | — | custom | Adds predictive AI and personalized recommendations. No published USD price. | braze.com |
| Braze Enterprise | not priced monthly | — | custom | For enterprises at massive scale. Enterprise-grade orchestration, advanced experimentation, custom contract. Contact sales. | braze.com |
Last verified 2026-09-03. https://www.braze.com/pricing fetched 2026-06-14. Page lists four editions (Braze Go, Braze Select, Braze Pro, Braze Enterprise) but shows no USD figures for any tier. Pricing scales with MAU via an 'Action Credits' model. Users are directed to 'Get pricing' or 'Start a free trial'. All plans set to null. Re-verified 2026-09-03 against the live pricing page; published figures unchanged.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Segment, mParticle, Amplitude, Snowflake, Salesforce, Google Ads, Meta Ads, Shopify, Contentful, WhatsApp, LINE, KakaoTalk, Pinterest, Snapchat, TikTok, Criteo.
Key features: Omnichannel: push, email, SMS/RCS, WhatsApp, LINE, KakaoTalk, in-app, paid media; 170+ pre-built partner integrations; AI-powered 1:1 personalization and predictive recommendations (Pro+); Advanced audience segmentation with 100+ filters and SQL composer; Cross-channel journey orchestration with real-time triggers; A/B/n testing at scale; Custom dashboards and analytics; HIPAA BAA available; SOC 2 and ISO 27001 certified; Data Processing Addendum (DPA) and Standard Contractual Clauses for GDPR.
Plan limits: No published pricing — all tiers require sales contact; Pricing scales with MAU via 'Action Credits' model; No self-serve free tier available.
Frequently asked questions
Does Braze support HIPAA?
Braze HIPAA support: Yes. SOC 2: Yes. GDPR: Yes.
Does Braze have a free plan?
Braze free tier: No.
Braze vs alternatives
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