Best Push Notifications · pricing · Updated June 2026
Braze pricing (2026)
Braze publishes no self-serve price (quote-only), across 4 plans. Best for Enterprise marketing teams in healthcare, finance, retail, and media needing HIPAA compliance. Every figure links to Braze's own page and the date we captured it.
At a glance
- Entry price: Quote-only
- Free tier: No
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: Enterprise marketing teams in healthcare, finance, retail, and media needing HIPAA compliance; Brands requiring 170+ data integrations and omnichannel at massive MAU scale; Organizations needing AI-driven predictive personalization across all channels
Braze plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Braze Go | Quote-only | — | custom | For early-stage growth teams. Cross-channel messaging activation. No published USD price — contact Braze for quote. | braze.com |
| Braze Select | Quote-only | — | custom | For companies expanding engagement. Includes everything in Go plus enhanced security and orchestration. No published USD price. | braze.com |
| Braze Pro | Quote-only | — | custom | Adds predictive AI and personalized recommendations. No published USD price. | braze.com |
| Braze Enterprise | Quote-only | — | custom | For enterprises at massive scale. Enterprise-grade orchestration, advanced experimentation, custom contract. Contact sales. | braze.com |
Last verified 2026-06-14. https://www.braze.com/pricing fetched 2026-06-14. Page lists four editions (Braze Go, Braze Select, Braze Pro, Braze Enterprise) but shows no USD figures for any tier. Pricing scales with MAU via an 'Action Credits' model. Users are directed to 'Get pricing' or 'Start a free trial'. All plans set to null.
Capabilities
Integrations: Segment, mParticle, Amplitude, Snowflake, Salesforce, Google Ads, Meta Ads, Shopify, Contentful, WhatsApp, LINE, KakaoTalk, Pinterest, Snapchat, TikTok, Criteo.
Key features: Omnichannel: push, email, SMS/RCS, WhatsApp, LINE, KakaoTalk, in-app, paid media; 170+ pre-built partner integrations; AI-powered 1:1 personalization and predictive recommendations (Pro+); Advanced audience segmentation with 100+ filters and SQL composer; Cross-channel journey orchestration with real-time triggers; A/B/n testing at scale; Custom dashboards and analytics; HIPAA BAA available; SOC 2 and ISO 27001 certified; Data Processing Addendum (DPA) and Standard Contractual Clauses for GDPR.
Plan limits: No published pricing — all tiers require sales contact; Pricing scales with MAU via 'Action Credits' model; No self-serve free tier available.
Frequently asked questions
Does Braze support HIPAA?
Braze HIPAA support: Yes. SOC 2: Yes. GDPR: Yes.
Does Braze have a free plan?
Braze free tier: No.