Social Listening · pricing · Updated November 2026
Sprout Social pricing (2026)
Sprout Social starts at $99/user/mo (Essentials) as checked on 2026-11-01, read from Sprout Social's own pricing page; 6 plans. Best for social media management. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $99/user/mo (Essentials) · 20% off with annual billing
- Free tier: No · 30-day trial
- Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
- Best for: social media management; enterprise teams; customer care; content publishing
As of · every figure below links to its source
Sprout Social plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Essentials | $99 | −20% | Per user / seat | Per seat/user. 5 social profiles, optimal send times, profile and post-level reporting. $99/seat/mo when billed monthly. No listening included. | sproutsocial.com |
| Standard STALE · 2026-09-28 | $249 | −20% | Per user / seat | Per seat/user. 5 social profiles, consolidated inbox, collaboration tools, keyword/location monitoring, unlimited AI alt text, review management. $249/seat/mo when billed monthly. Social Listening add-on available at extra cost (quote-based). | sproutsocial.com |
| Professional STALE · 2026-09-28 | $399 | −25% | Per user / seat | Per seat/user; $399 per seat/month on monthly billing, $299 per seat/month on annual billing. Unlimited profiles, message tagging, competitor/tag/paid insights, AI Assist for posts. Social Listening add-on available. | sproutsocial.com |
| Advanced STALE · 2026-09-28 | $499 | −20% | Per user / seat | Per seat/user; $499 per seat/month on monthly billing, $399 per seat/month on annual billing. Everything in Professional plus AI Assist for replies, sentiment analysis, Sprout API, helpdesk integrations, productivity reports, message spike alerts. Social Listening add-on available. | sproutsocial.com |
| Enterprise | not priced monthly | — | Custom / quote | Custom pricing. Everything in Advanced plus white-glove onboarding, dedicated SSO support, priority customer service. Contact sales. | sproutsocial.com |
| Social Listening Add-On STALE · 2026-09-03 | not priced monthly | — | Custom / quote | Add-on to Standard plan and above. Sentiment tracking, spike alerts, smart categories. Pricing not published — requires custom quote based on data volume and topics tracked. | sproutsocial.com |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 4 of 6 plans above are marked. Re-verified at sproutsocial.com/pricing/ on 2026-06-15. Per-seat pricing. Essentials $79 annual / $99 monthly; Standard $199 annual ($249 monthly); Professional $299 annual; Advanced $399 annual; Enterprise custom. Social Listening is a paid add-on (quote-based). This note predates 4 corrections to the plans above, the earliest from 2026-09-09; the table holds the corrected figures.See the corrections.
Price changes
Price on record
$99/user/moRe-based on record 2026-10-16
A new dated entry is stamped here each time the price moves — the record builds itself.
From 2026-10-16 our record reflects a correction we published, not a vendor price move, so earlier figures are not compared with it.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Sprout Social, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Sprout Social. Every correction on the site is in the corrections log.
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Professional. Price corrected from $299 to $399 (month, billed monthly). This row was last read on 2026-09-03. The record had held the annual-billed rate: the plan grid sits under "No credit card required. Annual billing." and prints Professional at $299 per seat/month, while the page's billing FAQ lists "Monthly billing pricing" with Professional at $399 per seat/month. The record's notes said the monthly-billing rate was not itemized on the page; the notes now carry both figures. The annual discount was set to 25% ($299 against $399). The page reads: "Monthly billing pricing: Essentials: $99 per seat/month Standard: $249 per seat/month Professional: $399 per seat/month Advanced: $499 per seat/month". Read in a browser on 2026-09-28.
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Advanced. Price corrected from $399 to $499 (month, billed monthly). This row was last read on 2026-09-03. The record had held the annual-billed rate: the plan grid sits under "No credit card required. Annual billing." and prints Advanced at $399 per seat/month, while the page's billing FAQ lists "Monthly billing pricing" with Advanced at $499 per seat/month. The record's notes said the monthly-billing rate was not itemized on the page; the notes now carry both figures. The annual discount was set to 20% ($399 against $499). The page reads: "Monthly billing pricing: Essentials: $99 per seat/month Standard: $249 per seat/month Professional: $399 per seat/month Advanced: $499 per seat/month". Read in a browser on 2026-09-28.
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Essentials. The recorded monthly price was $79, the annual-billed rate, in a field this dataset defines as the month-to-month price. The row's own notes name both figures and say which is which, so the correct value was already inside the record: the month-to-month price is $99. Re-based to it, with the annual discount set to this plan's own saving of 20%. Found by a corpus-wide scan on 2026-09-09 for the same error four call-tracking vendors carried, and confirmed against this row's own notes rather than a fresh read; the source date is therefore unchanged.
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Standard. The recorded monthly price was $199, the annual-billed rate, in a field this dataset defines as the month-to-month price. The row's own notes name both figures and say which is which, so the correct value was already inside the record: the month-to-month price is $249. Re-based to it, with the annual discount set to this plan's own saving of 20%. Found by a corpus-wide scan on 2026-09-09 for the same error four call-tracking vendors carried, and confirmed against this row's own notes rather than a fresh read; the source date is therefore unchanged.
Capabilities
Integrations: Salesforce, HubSpot, Zendesk, Google Analytics, Slack, Canva, Shopify, TikTok, LinkedIn.
Key features: Unified social inbox across all platforms; AI Assist for content creation and reply suggestions; Social Listening add-on with sentiment and spike alerts; Deep Salesforce and CRM integrations.
Plan limits: 5 profiles on Essentials/Standard; unlimited on Professional+; Social Listening is a paid add-on, not included in any base plan; Per-seat pricing — costs scale with team size; Advertised plan rates are annual billing; monthly billing is higher.
Frequently asked questions
How much does Sprout Social cost?
Sprout Social starts at $99/user/mo (Essentials); it has 6 published plans. Verified 2026-11-01.
Is Sprout Social cheaper billed annually?
Yes. Sprout Social publishes a 25% discount for paying annually (on the Professional plan). Verified 2026-11-01.
Does Sprout Social support HIPAA?
Sprout Social's public pages do not say whether it supports HIPAA. Its public pages also state SOC 2 and GDPR compliance.
Does Sprout Social have a free plan?
No — Sprout Social publishes no free tier; it offers a 30-day free trial.
Sprout Social vs alternatives
Compare all social listening · Sprout Social alternatives · True cost of social listening · SOC 2 claims in social listening · GDPR claims in social listening · Open data · MCP
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This standing as a plaque
Sprout Social currently holds a platinum deskmark here — Rank 1 of 8 · Social Listening. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Sprout Social moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.