Best Social Listening · pricing · Updated June 2026
Sprout Social pricing (2026)
Sprout Social starts at $79/mo (Essentials), across 6 plans. Best for social media management. Every figure links to Sprout Social's own page and the date we captured it.
At a glance
- Entry price: $79/mo (Essentials) · 20% off with annual billing
- Free tier: No · 30-day trial
- Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
- Best for: social media management; enterprise teams; customer care; content publishing
Sprout Social plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Essentials | $79 | −20% | per_seat | Per seat/user. 5 social profiles, optimal send times, profile and post-level reporting. $99/seat/mo when billed monthly. No listening included. | sproutsocial.com |
| Standard | $199 | −20% | per_seat | Per seat/user. 5 social profiles, consolidated inbox, collaboration tools, keyword/location monitoring, unlimited AI alt text, review management. $249/seat/mo when billed monthly. Social Listening add-on available at extra cost (quote-based). | sproutsocial.com |
| Professional | $299 | — | per_seat | Per seat/user; displayed rate is annual billing. Unlimited profiles, message tagging, competitor/tag/paid insights, AI Assist for posts. Monthly-billing rate is higher and not itemized on the page. Social Listening add-on available. | sproutsocial.com |
| Advanced | $399 | — | per_seat | Per seat/user; displayed rate is annual billing. Everything in Professional plus AI Assist for replies, sentiment analysis, Sprout API, helpdesk integrations, productivity reports, message spike alerts. Monthly-billing rate is higher and not itemized on the page. Social Listening add-on available. | sproutsocial.com |
| Enterprise | Quote-only | — | custom | Custom pricing. Everything in Advanced plus white-glove onboarding, dedicated SSO support, priority customer service. Contact sales. | sproutsocial.com |
| Social Listening Add-On | Quote-only | — | custom | Add-on to Standard plan and above. Sentiment tracking, spike alerts, smart categories. Pricing not published — requires custom quote based on data volume and topics tracked. | sproutsocial.com |
Last verified 2026-06-15. Re-verified at sproutsocial.com/pricing/ on 2026-06-15. Per-seat pricing. Essentials $79 annual / $99 monthly; Standard $199 annual ($249 monthly); Professional $299 annual; Advanced $399 annual; Enterprise custom. Social Listening is a paid add-on (quote-based).
Capabilities
Integrations: Salesforce, HubSpot, Zendesk, Google Analytics, Slack, Canva, Shopify, TikTok, LinkedIn.
Key features: Unified social inbox across all platforms; AI Assist for content creation and reply suggestions; Social Listening add-on with sentiment and spike alerts; Deep Salesforce and CRM integrations.
Plan limits: 5 profiles on Essentials/Standard; unlimited on Professional+; Social Listening is a paid add-on, not included in any base plan; Per-seat pricing — costs scale with team size; Advertised plan rates are annual billing; monthly billing is higher.
Frequently asked questions
How much does Sprout Social cost?
Sprout Social starts at $79/mo (Essentials); it has 6 published plans. Verified 2026-06-15.
Is Sprout Social cheaper billed annually?
Yes. Sprout Social publishes a 20% discount for paying annually (on the Essentials plan). Verified 2026-06-15.
What are cheaper alternatives to Sprout Social?
Cheaper social listening than Sprout Social (entry $79/mo) include Awario at $29/mo. Verified 2026-06-15.
Does Sprout Social support HIPAA?
Sprout Social HIPAA support: —. SOC 2: Yes. GDPR: Yes.
Does Sprout Social have a free plan?
Sprout Social free tier: No; 30-day free trial.
Sprout Social vs alternatives
Compare all social listening → · Sprout Social alternatives → · Open data · MCP
Cheaper social listening alternatives
- Awario from $29/mo