Social Listening · true cost · Updated June 2026
The true cost of social listening
What you'll actually pay. Of the 8 social listening tools we track, 3 publish no self-serve price (quote-only), 1 charge usage overages. Here's every tool's entry price and its hidden-cost flags — each linked to its sourced record.
The hidden-cost picture
- No public price: 3 of 8 are quote-only (contact sales).
- Usage overages: 1 charge for going over plan limits.
- Cheapest published: Awario from $29/mo.
- No overage or setup fee: Awario, Sprout Social, Brand24, Mention.
As of · re-verified with each catalog refresh
Social Listening — entry price & hidden-cost flags
| Tool | Entry price | Usage overages | Setup fee |
|---|---|---|---|
| Awario | $29/mo | — | — |
| Sprout Social | $79/mo | — | — |
| Brand24 | $199/mo | — | — |
| BuzzSumo | $199/mo | Yes | — |
| Mention | $599/mo | — | — |
| Brandwatch | Quote-only | — | — |
| Meltwater | Quote-only | — | — |
| Talkwalker | Quote-only | — | — |
Prices and fee terms re-verified with each catalog refresh. Last catalog update 2026-06-15. "Quote-only" means the vendor publishes no self-serve price.
Frequently asked questions
Does social listening have hidden fees?
Across the 8 social listening tools we track: 3 publish no self-serve price (quote-only), 1 charge usage overages. As of 2026-06-15.
What is the cheapest social listening with published pricing?
Awario, from $29/mo. Verified 2026-06-15.
More on social listening
Compare all social listening · SOC 2-certified social listening · GDPR-compliant social listening · Open data · MCP