Identity Theft Protection · pricing · Updated September 2026
Aura pricing (2026)
Aura starts at $13/mo (Kids) as checked on 2026-09-02, read from Aura's own pricing page; 4 plans. Best for Individuals and families wanting a single subscription covering identity, device security, and VPN. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $13/mo (Kids) · 23% off with annual billing
- Free tier: No · 14-day trial
- Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
- Best for: Individuals and families wanting a single subscription covering identity, device security, and VPN; Parents needing child monitoring with parental controls and cyberbullying alerts; Buyers prioritizing fast fraud alerts and automated data broker removal
As of · every figure below links to its source
Aura plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Individual | $15 | −20% | flat | Month-to-month $15/mo; annual rate $12/mo (page states 50% savings — likely reflects introductory offer vs standard annual). Covers 1 adult, up to 10 devices. Includes identity monitoring, $1M identity theft insurance, antivirus, VPN. 14-day free trial; 60-day money-back on annual. | aura.com |
| Couple | $29 | −24% | flat | Month-to-month $29/mo; annual rate $22/mo. Covers 2 adults, up to 20 devices. Page states 60% savings on annual — likely includes introductory discount. | aura.com |
| Family | $50 | −36% | flat | Month-to-month $50/mo; annual rate $32/mo. Covers up to 5 adults, unlimited children, unlimited devices. 14-day free trial; 60-day money-back on annual. | aura.com |
| Kids | $13 | −23% | flat | Month-to-month $13/mo; annual rate $10/mo. Parental controls and child safety plan for unlimited children, unlimited devices. Does not include adult identity monitoring. | aura.com |
Last verified 2026-09-02. Official aura.com/plans fetched 2026-06-14. Page returned full plan-tier pricing. Corroborated by aura.com/learn/is-aura-worth-it which confirmed annual-billing rates (different promotional figures of $9.99/$17.99/$24.99 appeared there, likely current promotion; official plans page figures used as primary). Re-verified 2026-09-02 against the live pricing page; published figures unchanged.
Price changes
Price on record
$13/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: American Bankers Insurance Company of Florida / Assurant (identity theft insurance underwriter), Houston Casualty Company / Tokio Marine (personal cyber insurance underwriter), iOS and Android mobile apps, Password manager (built-in), VPN (built-in, 100+ virtual locations).
Key features: Three-bureau credit monitoring on all plans with near real-time alerts (claimed up to 250x faster than competitors); All-in-one: antivirus + VPN + password manager + identity monitoring in single subscription; Automatic removal from 200+ data broker sites and Google search results; Family plan covers 5 adults and unlimited children with parental controls and Safe Gaming; 14-day free trial with 60-day money-back guarantee on annual plans.
Plan limits: Individual: 1 adult, up to 10 devices; Couple: 2 adults, up to 20 devices; Family: up to 5 adults, unlimited children, unlimited devices; Kids plan: unlimited children, unlimited devices, no adult identity monitoring; Data broker removal covers 200+ data broker sites.
Frequently asked questions
How much does Aura cost?
Aura starts at $13/mo (Kids); it has 4 published plans. Verified 2026-09-02.
Is Aura cheaper billed annually?
Yes. Aura publishes a 36% discount for paying annually (on the Family plan). Verified 2026-09-02.
What are cheaper alternatives to Aura?
Cheaper identity theft protection than Aura (entry $13/mo) include Zander Insurance Identity Theft Protection at $6.75/mo, LifeLock at $8.99/mo, Identity Guard at $8.99/mo. Verified 2026-09-02.
Does Aura support HIPAA?
Aura HIPAA support: —. SOC 2: Yes. GDPR: Yes.
Does Aura have a free plan?
Aura free tier: No; 14-day free trial.
Aura vs alternatives
Compare all identity theft protection · Aura alternatives · Open data · MCP
Cheaper identity theft protection alternatives
- LifeLock from $8.99/mo
- Identity Guard from $8.99/mo
- Zander Insurance Identity Theft Protection from $6.75/mo
More identity theft protection tools
Related categories
Display this standing
Aura currently holds a silver deskmark here — Rank 3 of 7 · Identity Theft Protection. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Aura moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.