Best Identity Theft Protection · pricing · Updated June 2026

Aura pricing (2026)

Aura starts at $13/mo (Kids), across 4 plans. Best for Individuals and families wanting a single subscription covering identity, device security, and VPN. Every figure links to Aura's own page and the date we captured it.

At a glance

Entry price: $13/mo (Kids) · 23% off with annual billing
Free tier: No · 14-day trial
Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
Best for: Individuals and families wanting a single subscription covering identity, device security, and VPN; Parents needing child monitoring with parental controls and cyberbullying alerts; Buyers prioritizing fast fraud alerts and automated data broker removal

Aura plans & pricing

All published Aura plans. Sourced per row; quote-only tiers show no price.
Plan	Monthly	Annual	Billing	Notes	Source
Individual	$15	−20%	flat	Month-to-month $15/mo; annual rate $12/mo (page states 50% savings — likely reflects introductory offer vs standard annual). Covers 1 adult, up to 10 devices. Includes identity monitoring, $1M identity theft insurance, antivirus, VPN. 14-day free trial; 60-day money-back on annual.	aura.com
Couple	$29	−24%	flat	Month-to-month $29/mo; annual rate $22/mo. Covers 2 adults, up to 20 devices. Page states 60% savings on annual — likely includes introductory discount.	aura.com
Family	$50	−36%	flat	Month-to-month $50/mo; annual rate $32/mo. Covers up to 5 adults, unlimited children, unlimited devices. 14-day free trial; 60-day money-back on annual.	aura.com
Kids	$13	−23%	flat	Month-to-month $13/mo; annual rate $10/mo. Parental controls and child safety plan for unlimited children, unlimited devices. Does not include adult identity monitoring.	aura.com

Last verified 2026-06-14. Official aura.com/plans fetched 2026-06-14. Page returned full plan-tier pricing. Corroborated by aura.com/learn/is-aura-worth-it which confirmed annual-billing rates (different promotional figures of $9.99/$17.99/$24.99 appeared there, likely current promotion; official plans page figures used as primary). Cross-checked against aura.com.

Capabilities

Integrations: American Bankers Insurance Company of Florida / Assurant (identity theft insurance underwriter), Houston Casualty Company / Tokio Marine (personal cyber insurance underwriter), iOS and Android mobile apps, Password manager (built-in), VPN (built-in, 100+ virtual locations).

Key features: Three-bureau credit monitoring on all plans with near real-time alerts (claimed up to 250x faster than competitors); All-in-one: antivirus + VPN + password manager + identity monitoring in single subscription; Automatic removal from 200+ data broker sites and Google search results; Family plan covers 5 adults and unlimited children with parental controls and Safe Gaming; 14-day free trial with 60-day money-back guarantee on annual plans.

Plan limits: Individual: 1 adult, up to 10 devices; Couple: 2 adults, up to 20 devices; Family: up to 5 adults, unlimited children, unlimited devices; Kids plan: unlimited children, unlimited devices, no adult identity monitoring; Data broker removal covers 200+ data broker sites.

Frequently asked questions

How much does Aura cost?

Aura starts at $13/mo (Kids); it has 4 published plans. Verified 2026-06-14.

Is Aura cheaper billed annually?

Yes. Aura publishes a 36% discount for paying annually (on the Family plan). Verified 2026-06-14.

What are cheaper alternatives to Aura?

Cheaper identity theft protection than Aura (entry $13/mo) include Zander Insurance Identity Theft Protection at $6.75/mo, LifeLock at $8.99/mo, Identity Guard at $8.99/mo. Verified 2026-06-14.

Does Aura support HIPAA?

Aura HIPAA support: —. SOC 2: Yes. GDPR: Yes.

Does Aura have a free plan?

Aura free tier: No; 14-day free trial.

Aura vs alternatives

Compare all identity theft protection → · Aura alternatives → · Open data · MCP