Best Identity Theft Protection · pricing · Updated June 2026
Identity Guard pricing (2026)
Identity Guard starts at $8.99/mo (Value – Individual), across 6 plans. Best for Buyers wanting AI-enhanced threat detection (IBM Watson). Every figure links to Identity Guard's own page and the date we captured it.
At a glance
- Entry price: $8.99/mo (Value – Individual) · 16% off with annual billing
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: Buyers wanting AI-enhanced threat detection (IBM Watson); Households needing 401k and investment account monitoring; Value-conscious buyers — Value Individual plan starts at $8.99/mo
Identity Guard plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Value – Individual | $8.99 | −16% | flat | Month-to-month $8.99/mo. Standard annual rate $7.50/mo ($90/yr, saves 16%). Promotional annual rate also available at $4.49/mo ($53.88/yr). Basic identity monitoring; no credit monitoring. 60-day money-back guarantee on annual. | identityguard.com |
| Total – Individual | $19.99 | −16% | flat | Month-to-month $19.99/mo. Standard annual rate $16.67/mo ($200.04/yr, saves 16%). Promotional annual also at $9.99/mo. Includes three-bureau credit monitoring, bank and 401k monitoring. | identityguard.com |
| Ultra – Individual | $29.99 | −16% | flat | Month-to-month $29.99/mo. Standard annual rate $25.00/mo ($300/yr, saves 16%). Promotional annual also at $14.99/mo. Adds credit score tracking, social media monitoring, high-risk transaction alerts. | identityguard.com |
| Value – Family | $14.99 | −17% | flat | Month-to-month $14.99/mo. Standard annual rate $12.50/mo ($150/yr, saves 16%). Promotional annual also at $7.49/mo. Covers 2 adults and dependent children; basic identity monitoring. | identityguard.com |
| Total – Family | $29.99 | −17% | flat | Month-to-month $29.99/mo. Standard annual rate $25.00/mo ($300/yr, saves 16%). Promotional annual also at $14.99/mo. Covers 2 adults and children with three-bureau credit monitoring. | identityguard.com |
| Ultra – Family | $39.99 | −17% | flat | Month-to-month $39.99/mo. Standard annual rate $33.33/mo ($399.96/yr, saves 16%). Promotional annual also at $19.99/mo. Full-featured family plan with social media monitoring and high-risk transaction alerts. | identityguard.com |
Last verified 2026-06-14. Official identityguard.com/plans fetched 2026-06-14. Page returned full pricing for all six plan tiers. Confirmed on two separate WebFetch calls. Promotional 50%-off annual pricing shown alongside standard annual pricing; standard annual rate used as monthlyUsd with promotional rate noted. Cross-checked against identityguard.com.
Capabilities
Integrations: IBM Watson AI (risk scoring and dark web threat analysis), American Bankers Insurance Company of Florida (identity theft insurance underwriter), Experian CreditLock (Ultra plan), iOS and Android mobile apps, Password manager (built-in).
Key features: IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier.
Plan limits: Value plan: no credit monitoring; Total plan: three-bureau credit monitoring, monthly scores; Ultra plan: up to $5M identity theft insurance vs $1M on lower tiers; Ultra plan: white-glove fraud remediation specialists (not available on Value/Total); Family plans cover 2 adults and dependent children; 60-day money-back guarantee on annual plans only.
Frequently asked questions
How much does Identity Guard cost?
Identity Guard starts at $8.99/mo (Value – Individual); it has 6 published plans. Verified 2026-06-14.
Is Identity Guard cheaper billed annually?
Yes. Identity Guard publishes a 17% discount for paying annually (on the Value – Family plan). Verified 2026-06-14.
What are cheaper alternatives to Identity Guard?
Cheaper identity theft protection than Identity Guard (entry $8.99/mo) include Zander Insurance Identity Theft Protection at $6.75/mo. Verified 2026-06-14.
Does Identity Guard support HIPAA?
Identity Guard HIPAA support: —. SOC 2: —. GDPR: —.
Does Identity Guard have a free plan?
Identity Guard free tier: No.
Identity Guard vs alternatives
Compare all identity theft protection → · Identity Guard alternatives → · Open data · MCP
Cheaper identity theft protection alternatives
- Zander Insurance Identity Theft Protection from $6.75/mo