Identity Theft Protection · pricing · Updated September 2026
Identity Guard pricing (2026)
Identity Guard starts at $8.99/mo (Value – Individual) as checked on 2026-09-02, read from Identity Guard's own pricing page; 6 plans. Best for Buyers wanting AI-enhanced threat detection (IBM Watson). Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $8.99/mo (Value – Individual) · 16% off with annual billing
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: Buyers wanting AI-enhanced threat detection (IBM Watson); Households needing 401k and investment account monitoring; Value-conscious buyers — Value Individual plan starts at $8.99/mo
As of · every figure below links to its source
Identity Guard plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Value – Individual | $8.99 | −16% | flat | Month-to-month $8.99/mo. Standard annual rate $7.50/mo ($90/yr, saves 16%). Promotional annual rate also available at $4.49/mo ($53.88/yr). Basic identity monitoring; no credit monitoring. 60-day money-back guarantee on annual. | identityguard.com |
| Total – Individual | $19.99 | −16% | flat | Month-to-month $19.99/mo. Standard annual rate $16.67/mo ($200.04/yr, saves 16%). Promotional annual also at $9.99/mo. Includes three-bureau credit monitoring, bank and 401k monitoring. | identityguard.com |
| Ultra – Individual | $29.99 | −16% | flat | Month-to-month $29.99/mo. Standard annual rate $25.00/mo ($300/yr, saves 16%). Promotional annual also at $14.99/mo. Adds credit score tracking, social media monitoring, high-risk transaction alerts. | identityguard.com |
| Value – Family | $14.99 | −17% | flat | Month-to-month $14.99/mo. Standard annual rate $12.50/mo ($150/yr, saves 16%). Promotional annual also at $7.49/mo. Covers 2 adults and dependent children; basic identity monitoring. | identityguard.com |
| Total – Family | $29.99 | −17% | flat | Month-to-month $29.99/mo. Standard annual rate $25.00/mo ($300/yr, saves 16%). Promotional annual also at $14.99/mo. Covers 2 adults and children with three-bureau credit monitoring. | identityguard.com |
| Ultra – Family | $39.99 | −17% | flat | Month-to-month $39.99/mo. Standard annual rate $33.33/mo ($399.96/yr, saves 16%). Promotional annual also at $19.99/mo. Full-featured family plan with social media monitoring and high-risk transaction alerts. | identityguard.com |
Last verified 2026-09-02. Official identityguard.com/plans fetched 2026-06-14. Page returned full pricing for all six plan tiers. Confirmed on two separate a direct read calls. Promotional 50%-off annual pricing shown alongside standard annual pricing; standard annual rate used as monthlyUsd with promotional rate noted. Re-verified 2026-09-02 against the live pricing page; published figures unchanged.
Price changes
Price on record
$8.99/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: IBM Watson AI (risk scoring and dark web threat analysis), American Bankers Insurance Company of Florida (identity theft insurance underwriter), Experian CreditLock (Ultra plan), iOS and Android mobile apps, Password manager (built-in).
Key features: IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier.
Plan limits: Value plan: no credit monitoring; Total plan: three-bureau credit monitoring, monthly scores; Ultra plan: up to $5M identity theft insurance vs $1M on lower tiers; Ultra plan: white-glove fraud remediation specialists (not available on Value/Total); Family plans cover 2 adults and dependent children; 60-day money-back guarantee on annual plans only.
Frequently asked questions
How much does Identity Guard cost?
Identity Guard starts at $8.99/mo (Value – Individual); it has 6 published plans. Verified 2026-09-02.
Is Identity Guard cheaper billed annually?
Yes. Identity Guard publishes a 17% discount for paying annually (on the Value – Family plan). Verified 2026-09-02.
What are cheaper alternatives to Identity Guard?
Cheaper identity theft protection than Identity Guard (entry $8.99/mo) include Zander Insurance Identity Theft Protection at $6.75/mo. Verified 2026-09-02.
Does Identity Guard support HIPAA?
Identity Guard HIPAA support: —. SOC 2: —. GDPR: —.
Does Identity Guard have a free plan?
Identity Guard free tier: No.
Identity Guard vs alternatives
Compare all identity theft protection · Identity Guard alternatives · Open data · MCP
Cheaper identity theft protection alternatives
- Zander Insurance Identity Theft Protection from $6.75/mo
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Display this standing
Identity Guard currently holds a gold deskmark here — Rank 1 of 7 · Identity Theft Protection. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Identity Guard moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.