Landing Page Builders · pricing · Updated September 2026
Instapage pricing (2026)
Instapage starts at $99/mo (Create) as checked on 2026-09-02, read from Instapage's own pricing page; 3 plans. Best for Enterprise and mid-market teams requiring SOC2-certified infrastructure. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $99/mo (Create) · 20% off with annual billing
- Free tier: No · 14-day trial
- Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
- Best for: Enterprise and mid-market teams requiring SOC2-certified infrastructure; PPC teams managing high ad spend who need AdMap ad-to-page alignment; Agencies needing visual collaboration tools within the page builder; Marketers requiring server-side A/B testing for accurate results
As of · every figure below links to its source
Instapage plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Create | $99 | −20% | flat | Monthly billing $99/mo. Annual billing ~$79/mo (exact figure not precisely stated; 'up to 20% savings' per pricing page). 15,000 unique monthly visitors. Unlimited pages, conversions, contacts. | instapage.com |
| Optimize | $199 | −20% | flat | Monthly billing $199/mo. Annual billing ~$159/mo (approximate; 'up to 20% savings'). 30,000–50,000 unique monthly visitors. Server-side A/B testing, dynamic text replacement, multi-step forms. | instapage.com |
| Convert | not priced monthly | — | custom | Enterprise tier. Contact sales / custom quote. SSO, audit logs, 99.9% SLA, dedicated customer success manager, heatmaps, custom integrations. | instapage.com |
Last verified 2026-09-02. Official plans page https://instapage.com/plans/ fetched 2026-06-14. Annual discount described as 'up to 20% savings'; exact annual monthly-equivalent prices not precisely stated — approximate figures derived from that discount percentage. HIPAA not mentioned on integrations page (SOC2/CCPA/GDPR listed). Integrations from https://instapage.com/en/features/integrations fetched 2026-06-14. Re-verified 2026-09-02 against the live pricing page; published figures unchanged.
Price changes
Price on record
$99/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: HubSpot, Salesforce, Mailchimp, Zapier, Webhooks, Google Ads, Google Analytics, Zendesk, Vimeo, reCAPTCHA.
Key features: Drag-and-drop builder with 500+ layouts and templates; SOC2 Type I and Type II certified; AdMap — visual ad-to-page mapping workflow; Server-side A/B testing with AI experiments; Dynamic content personalization; Visual on-page collaboration for teams; Real-time cost-per-visitor and cost-per-lead analytics; Google Ads and Analytics native integration; Multi-step forms; Dynamic Text Replacement (Optimize and above); Heatmaps (Convert/enterprise tier); 99.9% SLA (Convert tier).
Plan limits: Create: 15,000 unique visitors/mo, 2 subdomains, 10 team members, 5,000 API calls/day, 15,000 email sends/mo; Optimize: 30,000–50,000 unique visitors/mo, 2–10 subdomains, 10 team members, 10,000–15,000 API calls/day; Convert: custom limits (enterprise); Free trial visitors capped at 2,500 unique/mo; Credit card required to start free trial; No free tier.
Frequently asked questions
How much does Instapage cost?
Instapage starts at $99/mo (Create); it has 3 published plans. Verified 2026-09-02.
Is Instapage cheaper billed annually?
Yes. Instapage publishes a 20% discount for paying annually (on the Create plan). Verified 2026-09-02.
What are cheaper alternatives to Instapage?
Cheaper landing page builders than Instapage (entry $99/mo) include Carrd at $0.75/mo, Leadpages at $10/mo, Unbounce at $29/mo. Verified 2026-09-02.
Does Instapage support HIPAA?
Instapage HIPAA support: —. SOC 2: Yes. GDPR: Yes.
Does Instapage have a free plan?
Instapage free tier: No; 14-day free trial.
Instapage vs alternatives
Compare all landing page builders · GDPR-compliant landing page builders · Open data · MCP
Cheaper landing page builders alternatives
- Swipe Pages from $39/mo
- Unbounce from $29/mo
- Landingi from $29/mo
- Leadpages from $10/mo
- Carrd from $0.75/mo
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Display this standing
Instapage currently holds a bronze deskmark here — Rank 6 of 6 · Landing Page Builders. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Instapage moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.