Best Landing Page Builders · pricing · Updated June 2026
Unbounce pricing (2026)
Unbounce starts at $29/mo (Starter), across 5 plans. Best for Performance marketers running paid ad campaigns at scale. Every figure links to Unbounce's own page and the date we captured it.
At a glance
- Entry price: $29/mo (Starter) · 25% off with annual billing
- Free tier: No · 14-day trial
- Compliance: HIPAA No · SOC 2 — · GDPR Yes
- Best for: Performance marketers running paid ad campaigns at scale; Teams needing AI-driven traffic optimization (Smart Traffic); Agencies managing multiple client domains; Marketers who need A/B testing without developer involvement
Unbounce plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Starter | $29 | −25% | flat | Monthly billing rate $29/mo. Annual billing: $22/mo (billed $264/yr). Includes 5 pages, 500 traffic/mo, 1 user, 1 root domain. | unbounce.com |
| Build | $99 | −25% | flat | Monthly billing rate $99/mo. Annual billing: $74/mo (billed $888/yr). Unlimited pages, 20k traffic/mo, custom scripts, AI copywriting. | unbounce.com |
| Experiment | $149 | −25% | flat | Monthly billing rate $149/mo. Annual billing: $112/mo (billed $1,344/yr). Unlimited A/B testing, 30k traffic/mo, 3 users, 2 root domains. | unbounce.com |
| Optimize | $249 | −25% | flat | Monthly billing rate $249/mo. Annual billing: $187/mo (billed $2,244/yr). AI traffic optimization, 50k traffic/mo, 5 users, 3 root domains. | unbounce.com |
| Concierge / Agency | Quote-only | — | custom | Custom quote only. 100k+ traffic, more users/domains, dedicated success manager. | unbounce.com |
Last verified 2026-06-14. Official pricing page https://unbounce.com/pricing/ fetched 2026-06-14. HIPAA/BAA explicitly stated as not present per https://unbounce.com/security/ ('Any compliance certification not listed here is assumed to not be present'). Integrations from https://unbounce.com/product/integrations/ (after redirect from /integrations/).
Capabilities
Integrations: Google Analytics, Salesforce, HubSpot, Zapier, Mailchimp, Google Tag Manager, Klaviyo, ActiveCampaign, Marketo, Hotjar, Webhooks.
Key features: Drag-and-drop landing page builder; 100+ conversion-optimized templates; Smart Traffic (AI-powered visitor routing); A/B testing with one-click setup; Dynamic Text Replacement; AI copywriting (Smart Copy); Popups and sticky bars; Custom scripts (JS/CSS/HTML); Global CDN via Amazon CloudFront; SSO and audit logs (higher tiers); Version control and page history; Multi-user roles (Admin, Author, Viewer); Cloudflare DDoS protection; PCI Level 4 / GDPR / CCPA compliant.
Plan limits: Starter: 5 pages, 500 unique visitors/mo, 1 domain, 1 user; Build: unlimited pages, 20,000 unique visitors/mo, 1 domain, 1 user; Experiment: unlimited pages, 30,000 unique visitors/mo, 2 domains, 3 users; Optimize: unlimited pages, 50,000 unique visitors/mo, 3 domains, 5 users; No free tier; paid plans required after 14-day trial.
Frequently asked questions
How much does Unbounce cost?
Unbounce starts at $29/mo (Starter); it has 5 published plans. Verified 2026-06-14.
Is Unbounce cheaper billed annually?
Yes. Unbounce publishes a 25% discount for paying annually (on the Starter plan). Verified 2026-06-14.
What are cheaper alternatives to Unbounce?
Cheaper landing page builders than Unbounce (entry $29/mo) include Carrd at $0.75/mo, Leadpages at $10/mo. Verified 2026-06-14.
Does Unbounce support HIPAA?
Unbounce HIPAA support: No. SOC 2: —. GDPR: Yes.
Does Unbounce have a free plan?
Unbounce free tier: No; 14-day free trial.
Unbounce vs alternatives
Compare all landing page builders → · Unbounce alternatives → · Open data · MCP