Best Lead Capture Popups · pricing · Updated June 2026
OptinMonster pricing (2026)
OptinMonster starts at $17.5/mo (Basic), across 4 plans. Best for email list growth. Every figure links to OptinMonster's own page and the date we captured it.
At a glance
- Entry price: $17.5/mo (Basic) · 50% off with annual billing
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: email list growth; ecommerce lead capture; exit-intent popups; multi-site agencies
OptinMonster plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Basic | $17.5 | −50% | flat | Annual monthly-equivalent $17.50/mo ($210/yr). Pure monthly billing $21/mo. Introductory first year $7/mo (60% off, $84 first year). 1 site, 2,500 impressions/month. 700+ templates, page targeting, scroll triggers. | optinmonster.com |
| Plus | $47.5 | −50% | flat | Annual monthly-equivalent $47.50/mo ($570/yr). Pure monthly billing $57/mo. Introductory first year $19/mo (60% off). Up to 2 sites, 10,000 impressions/month. A/B testing, device targeting, content locking. | optinmonster.com |
| Pro | $72.5 | −50% | flat | Annual monthly-equivalent $72.50/mo ($870/yr). Pure monthly billing $87/mo. Introductory first year $29/mo (60% off). Up to 3 sites, 25,000 impressions/month. Exit Intent technology, countdown timers, 2 sub-accounts. | optinmonster.com |
| Growth | $122.5 | −50% | flat | Annual monthly-equivalent $122.50/mo ($1,470/yr). Pure monthly billing $147/mo. Introductory first year $49/mo (60% off). Up to 5 sites, 100,000 impressions/month. Geolocation targeting, OnSite Retargeting, eCommerce integrations, unlimited sub-accounts. | optinmonster.com |
Last verified 2026-06-18. Fetched optinmonster.com/pricing and optinmonster.com/pricing/monthly. Annual list prices: Basic $210/yr, Plus $570/yr, Pro $870/yr, Growth $1,470/yr -> monthlyUsd uses the annual monthly-equivalent. Pure-monthly billing is higher: $21/$57/$87/$147. First-year 60%-off intro noted. No free tier; 14-day money-back guarantee, not a free trial.
Capabilities
Integrations: Mailchimp, ActiveCampaign, HubSpot, Klaviyo, Shopify, WooCommerce, Zapier.
Key features: Exit Intent technology; 700+ templates; A/B testing; Geolocation targeting.
Plan limits: 2,500 impressions/mo (Basic); 10,000 impressions/mo (Plus); 25,000 impressions/mo (Pro); 100,000 impressions/mo (Growth); 1 site (Basic), 2 sites (Plus), 3 sites (Pro), 5 sites (Growth).
Frequently asked questions
How much does OptinMonster cost?
OptinMonster starts at $17.5/mo (Basic); it has 4 published plans. Verified 2026-06-18.
Is OptinMonster cheaper billed annually?
Yes. OptinMonster publishes a 50% discount for paying annually (on the Basic plan). Verified 2026-06-18.
Does OptinMonster support HIPAA?
OptinMonster HIPAA support: —. SOC 2: —. GDPR: —.
Does OptinMonster have a free plan?
OptinMonster free tier: No.
OptinMonster vs alternatives
Compare all lead capture popups → · OptinMonster alternatives → · Open data · MCP