Lead Capture Popups · pricing · Updated September 2026
OptinMonster pricing (2026)
OptinMonster starts at $21/mo (Basic) as checked on 2026-09-02, read from OptinMonster's own pricing page; 4 plans. Best for email list growth. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $21/mo (Basic) · 17% off with annual billing
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: email list growth; ecommerce lead capture; exit-intent popups; multi-site agencies
As of · every figure below links to its source
OptinMonster plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Basic | $21 | −17% | flat | Annual monthly-equivalent $17.50/mo ($210/yr). Pure monthly billing $21/mo. Introductory first year $7/mo (60% off, $84 first year). 1 site, 2,500 impressions/month. 700+ templates, page targeting, scroll triggers. | optinmonster.com |
| Plus | $57 | −17% | flat | Annual monthly-equivalent $47.50/mo ($570/yr). Pure monthly billing $57/mo. Introductory first year $19/mo (60% off). Up to 2 sites, 10,000 impressions/month. A/B testing, device targeting, content locking. | optinmonster.com |
| Pro | $87 | −17% | flat | Annual monthly-equivalent $72.50/mo ($870/yr). Pure monthly billing $87/mo. Introductory first year $29/mo (60% off). Up to 3 sites, 25,000 impressions/month. Exit Intent technology, countdown timers, 2 sub-accounts. | optinmonster.com |
| Growth | $147 | −17% | flat | Annual monthly-equivalent $122.50/mo ($1,470/yr). Pure monthly billing $147/mo. Introductory first year $49/mo (60% off). Up to 5 sites, 100,000 impressions/month. Geolocation targeting, OnSite Retargeting, eCommerce integrations, unlimited sub-accounts. | optinmonster.com |
Last verified 2026-09-02. Fetched optinmonster.com/pricing and optinmonster.com/pricing/monthly. Annual list prices: Basic $210/yr, Plus $570/yr, Pro $870/yr, Growth $1,470/yr -> monthlyUsd uses the annual monthly-equivalent. Pure-monthly billing is higher: $21/$57/$87/$147. First-year 60%-off intro noted. No free tier; 14-day money-back guarantee, not a free trial. Re-verified 2026-09-02 against the live pricing page; published figures unchanged.
Price changes
Price on record
$21/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Mailchimp, ActiveCampaign, HubSpot, Klaviyo, Shopify, WooCommerce, Zapier.
Key features: Exit Intent technology; 700+ templates; A/B testing; Geolocation targeting.
Plan limits: 2,500 impressions/mo (Basic); 10,000 impressions/mo (Plus); 25,000 impressions/mo (Pro); 100,000 impressions/mo (Growth); 1 site (Basic), 2 sites (Plus), 3 sites (Pro), 5 sites (Growth).
Frequently asked questions
How much does OptinMonster cost?
OptinMonster starts at $21/mo (Basic); it has 4 published plans. Verified 2026-09-02.
Is OptinMonster cheaper billed annually?
Yes. OptinMonster publishes a 17% discount for paying annually (on the Basic plan). Verified 2026-09-02.
What are cheaper alternatives to OptinMonster?
Cheaper lead capture popups than OptinMonster (entry $21/mo) include Getsitecontrol at $19/mo, OptiMonk at $19/mo. Verified 2026-09-02.
Does OptinMonster support HIPAA?
OptinMonster HIPAA support: —. SOC 2: —. GDPR: —.
Does OptinMonster have a free plan?
OptinMonster free tier: No.
OptinMonster vs alternatives
Compare all lead capture popups · OptinMonster alternatives · Open data · MCP
Cheaper lead capture popups alternatives
- Getsitecontrol from $19/mo
- OptiMonk from $19/mo
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Related categories
Display this standing
OptinMonster currently holds a gold deskmark here — Rank 2 of 8 · Lead Capture Popups. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if OptinMonster moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.