Lead Capture Popups · pricing · Updated September 2026
OptinMonster pricing (2026)
OptinMonster starts at $21/mo (Basic) as checked on 2026-09-02, read from OptinMonster's own pricing page; 4 plans. Best for email list growth. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $21/mo (Basic) · 17% off with annual billing
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: email list growth; ecommerce lead capture; exit-intent popups; multi-site agencies
As of · every figure below links to its source STALE · 2026-09-02
OptinMonster plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Basic STALE · 2026-09-02 | $21 | −17% | Flat monthly | Annual monthly-equivalent $17.50/mo ($210/yr). Pure monthly billing $21/mo. Introductory first year $7/mo (60% off, $84 first year). 1 site, 2,500 impressions/month. 700+ templates, page targeting, scroll triggers. | optinmonster.com |
| Plus STALE · 2026-09-02 | $57 | −17% | Flat monthly | Annual monthly-equivalent $47.50/mo ($570/yr). Pure monthly billing $57/mo. Introductory first year $19/mo (60% off). Up to 2 sites, 10,000 impressions/month. A/B testing, device targeting, content locking. | optinmonster.com |
| Pro STALE · 2026-09-02 | $87 | −17% | Flat monthly | Annual monthly-equivalent $72.50/mo ($870/yr). Pure monthly billing $87/mo. Introductory first year $29/mo (60% off). Up to 3 sites, 25,000 impressions/month. Exit Intent technology, countdown timers, 2 sub-accounts. | optinmonster.com |
| Growth STALE · 2026-09-02 | $147 | −17% | Flat monthly | Annual monthly-equivalent $122.50/mo ($1,470/yr). Pure monthly billing $147/mo. Introductory first year $49/mo (60% off). Up to 5 sites, 100,000 impressions/month. Geolocation targeting, OnSite Retargeting, eCommerce integrations, unlimited sub-accounts. | optinmonster.com |
Last verified 2026-09-02. STALE marks a plan we have not re-checked at its source in over 30 days. Every plan above is marked — we flag rather than silently retain. Fetched optinmonster.com/pricing and optinmonster.com/pricing/monthly. Annual list prices: Basic $210/yr, Plus $570/yr, Pro $870/yr, Growth $1,470/yr -> the monthly price recorded here uses the annual monthly-equivalent. Pure-monthly billing is higher: $21/$57/$87/$147. First-year 60%-off intro noted. No free tier; 14-day money-back guarantee, not a free trial.
Price changes
Price on record
$21/moRe-based on record 2026-10-16
A new dated entry is stamped here each time the price moves — the record builds itself.
From 2026-10-16 our record reflects a correction we published, not a vendor price move, so earlier figures are not compared with it.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of OptinMonster, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by OptinMonster. Every correction on the site is in the corrections log.
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Basic. The recorded monthly price was $17.5, the annual-billed rate, in a field this dataset defines as the month-to-month price. The row's own notes name both figures and say which is which, so the correct value was already inside the record: the month-to-month price is $21. Re-based to it, with the annual discount set to this plan's own saving of 17% (it read 50, which did not reconcile the pair). Found by a corpus-wide scan on 2026-09-09 for the same error four call-tracking vendors carried, and confirmed against this row's own notes rather than a fresh read; the source date is therefore unchanged. Judged individually: The note names both figures for this same plan and labels which is which: $17.50 is explicitly the annual monthly-equivalent and $21 the pure monthly rate, so the row is holding the annual-billed figure. Corroborated by the vendor provenance ('Pure-monthly billing is higher: $21/$57/$87/$147', from optinmonster.com/pricing/monthly) and by the sibling rows, which follow the identical pattern with t
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Plus. The recorded monthly price was $47.5, the annual-billed rate, in a field this dataset defines as the month-to-month price. The row's own notes name both figures and say which is which, so the correct value was already inside the record: the month-to-month price is $57. Re-based to it, with the annual discount set to this plan's own saving of 17% (it read 50, which did not reconcile the pair). Found by a corpus-wide scan on 2026-09-09 for the same error four call-tracking vendors carried, and confirmed against this row's own notes rather than a fresh read; the source date is therefore unchanged. Judged individually: Same-plan pair, explicitly labelled in the note: $47.50 is the annual monthly-equivalent ($570/yr) and $57 the pure monthly rate, so the row holds the annual figure. The 2-site / 10,000-impression quota in the note is the Plus quota, matching this row and not a neighbouring tier (Basic is 1 site / 2,500, Pro is 3 sites / 25,000), so the $57 belongs here. The recorded annual discount, 50, is the wrong
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Pro. The recorded monthly price was $72.5, the annual-billed rate, in a field this dataset defines as the month-to-month price. The row's own notes name both figures and say which is which, so the correct value was already inside the record: the month-to-month price is $87. Re-based to it, with the annual discount set to this plan's own saving of 17% (it read 50, which did not reconcile the pair). Found by a corpus-wide scan on 2026-09-09 for the same error four call-tracking vendors carried, and confirmed against this row's own notes rather than a fresh read; the source date is therefore unchanged. Judged individually: The note labels $72.50 as the annual monthly-equivalent ($870/yr) and $87 as the pure monthly rate for this same plan, so the row holds the annual-billed figure. $87 is not a neighbouring plan's price — the file's own methodology notes list the pure-monthly ladder as $21/$57/$87/$147 against Basic/Plus/Pro/Growth, putting $87 on Pro. $870/yr divided by 12 is $72.50, confirming the held figure is t
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Growth. The recorded monthly price was $122.5, the annual-billed rate, in a field this dataset defines as the month-to-month price. The row's own notes name both figures and say which is which, so the correct value was already inside the record: the month-to-month price is $147. Re-based to it, with the annual discount set to this plan's own saving of 17% (it read 50, which did not reconcile the pair). Found by a corpus-wide scan on 2026-09-09 for the same error four call-tracking vendors carried, and confirmed against this row's own notes rather than a fresh read; the source date is therefore unchanged. Judged individually: Both figures are named in the note for this plan with their billing basis stated: $122.50 annual monthly-equivalent ($1,470/yr) versus $147 pure monthly. Growth is the top self-serve tier in this vendor's plan list, so $147 cannot belong to a higher neighbour, and the pure-monthly ladder in the file's methodology notes ends at $147 for exactly this plan. The recorded annual discount, 50, does not recon
Capabilities
Integrations: Mailchimp, ActiveCampaign, HubSpot, Klaviyo, Shopify, WooCommerce, Zapier.
Key features: Exit Intent technology; 700+ templates; A/B testing; Geolocation targeting.
Plan limits: 2,500 impressions/mo (Basic); 10,000 impressions/mo (Plus); 25,000 impressions/mo (Pro); 100,000 impressions/mo (Growth); 1 site (Basic), 2 sites (Plus), 3 sites (Pro), 5 sites (Growth).
Frequently asked questions
How much does OptinMonster cost?
OptinMonster starts at $21/mo (Basic); it has 4 published plans. Verified 2026-09-02.
Is OptinMonster cheaper billed annually?
Yes. OptinMonster publishes a 17% discount for paying annually (on the Basic plan). Verified 2026-09-02.
What are cheaper alternatives to OptinMonster?
Cheaper lead capture popups than OptinMonster (entry $21/mo) include Getsitecontrol at $19/mo. Verified 2026-09-02.
Does OptinMonster support HIPAA?
OptinMonster's public pages do not say whether it supports HIPAA.
Does OptinMonster have a free plan?
No — OptinMonster publishes no free tier.
OptinMonster vs alternatives
Cheaper lead capture popups alternatives
- Getsitecontrol from $19/mo
More lead capture popups tools
Related categories
This standing as a plaque
OptinMonster currently holds a platinum deskmark here — Rank 1 of 8 · Lead Capture Popups. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if OptinMonster moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.