Product Analytics · pricing · Updated September 2026
Amplitude pricing (2026)
Amplitude starts at $0/mo (Starter) as checked on 2026-09-03, read from Amplitude's own pricing page; 4 plans. Best for Product and growth teams needing deep behavioral analysis without SQL expertise. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0/mo (Starter)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 — · GDPR Yes
- Best for: Product and growth teams needing deep behavioral analysis without SQL expertise; Companies running continuous A/B and multivariate experiments; Healthcare and regulated industry companies requiring HIPAA BAA; Enterprises needing EU data residency and GDPR DPAs
As of · every figure below links to its source STALE · 2026-06-13
Amplitude plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Starter | $0 | — | flat | Free self-serve. 10K MTUs / up to 2M events, out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, AI feedback, unlimited sources/destinations. | amplitude.com |
| Plus | $49 | — | flat | Starting at $49/mo (annual billing). Up to 300K MTUs or 25M events; pricing calculator shows $0.049 per MTU. Unlimited product analytics, behavioral cohorts, feature tagging, web experimentation segmentation, custom audiences, online support. | amplitude.com |
| Growth | not priced monthly | — | flat | Custom pricing (contact sales). Advanced behavioral analysis, causal insights, feature experimentation, code editor for web testing, real-time streaming, predictive audiences. | amplitude.com |
| Enterprise | not priced monthly | — | flat | Custom pricing (contact sales). Cross-product analysis, advanced data controls, mutual exclusion groups for A/B tests, multi-armed bandit experiments, predictive audiences, assigned account manager. | amplitude.com |
Last verified 2026-09-03. STALE · 2026-06-13 https://amplitude.com/pricing accessed 2026-06-13 Re-verified 2026-09-03 against the live pricing page; published figures unchanged.
Price changes
Price on record
$49/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Segment, Snowflake, BigQuery, Salesforce, Braze, Slack, mParticle, RudderStack, Amplitude AI Agents.
Key features: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs.
Plan limits: Starter free tier limited to 10K MTUs or up to 2M events/month; Plus tier starts at $49/mo (annual) for up to 300K MTUs; HIPAA BAA available; AI features covered under existing BAA for EU-provisioned orgs; Predictive audiences and multi-armed bandit experiments require Growth/Enterprise; EU data never leaves Frankfurt data center when EU-provisioned.
Frequently asked questions
How much does Amplitude cost?
Amplitude starts at $0/mo (Starter); it has 4 published plans. Verified 2026-09-03.
What are cheaper alternatives to Amplitude?
Cheaper product analytics than Amplitude (entry $0/mo) include Pirsch Analytics at $6/mo, Plausible Analytics at $9/mo, Fathom Analytics at $15/mo. Verified 2026-09-03.
Does Amplitude support HIPAA?
Amplitude HIPAA support: Yes. SOC 2: —. GDPR: Yes.
Does Amplitude have a free plan?
Amplitude free tier: Yes.
Amplitude vs alternatives
Compare all product analytics · Amplitude alternatives · True cost of product analytics · SOC 2-certified product analytics · HIPAA-compliant product analytics · GDPR-compliant product analytics · Open data · MCP
Cheaper product analytics alternatives
- Simple Analytics from $19/mo
- Fathom Analytics from $15/mo
- Plausible Analytics from $9/mo
- Pirsch Analytics from $6/mo
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