Best Product Analytics · pricing · Updated June 2026

Amplitude pricing (2026)

Amplitude starts at $0/mo (Starter), across 4 plans. Best for Product and growth teams needing deep behavioral analysis without SQL expertise. Every figure links to Amplitude's own page and the date we captured it.

At a glance

Entry price: $0/mo (Starter)
Free tier: Yes
Compliance: HIPAA Yes · SOC 2 — · GDPR Yes
Best for: Product and growth teams needing deep behavioral analysis without SQL expertise; Companies running continuous A/B and multivariate experiments; Healthcare and regulated industry companies requiring HIPAA BAA; Enterprises needing EU data residency and GDPR DPAs

Amplitude plans & pricing

All published Amplitude plans. Sourced per row; quote-only tiers show no price.
Plan	Monthly	Annual	Billing	Notes	Source
Starter	$0	—	flat	Free self-serve. 10K MTUs / up to 2M events, out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, AI feedback, unlimited sources/destinations.	amplitude.com
Plus	$49	—	flat	Starting at $49/mo (annual billing). Up to 300K MTUs or 25M events; pricing calculator shows $0.049 per MTU. Unlimited product analytics, behavioral cohorts, feature tagging, web experimentation segmentation, custom audiences, online support.	amplitude.com
Growth	Quote-only	—	flat	Custom pricing (contact sales). Advanced behavioral analysis, causal insights, feature experimentation, code editor for web testing, real-time streaming, predictive audiences.	amplitude.com
Enterprise	Quote-only	—	flat	Custom pricing (contact sales). Cross-product analysis, advanced data controls, mutual exclusion groups for A/B tests, multi-armed bandit experiments, predictive audiences, assigned account manager.	amplitude.com

Last verified 2026-06-13. https://amplitude.com/pricing accessed 2026-06-13

Capabilities

Integrations: Segment, Snowflake, BigQuery, Salesforce, Braze, Slack, mParticle, RudderStack, Amplitude AI Agents.

Key features: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs.

Plan limits: Starter free tier limited to 10K MTUs or up to 2M events/month; Plus tier starts at $49/mo (annual) for up to 300K MTUs; HIPAA BAA available; AI features covered under existing BAA for EU-provisioned orgs; Predictive audiences and multi-armed bandit experiments require Growth/Enterprise; EU data never leaves Frankfurt data center when EU-provisioned.

Frequently asked questions

How much does Amplitude cost?

Amplitude starts at $0/mo (Starter); it has 4 published plans. Verified 2026-06-13.

What are cheaper alternatives to Amplitude?

Cheaper product analytics than Amplitude (entry $0/mo) include Pirsch Analytics at $6/mo, Plausible Analytics at $9/mo, Fathom Analytics at $15/mo. Verified 2026-06-13.

Does Amplitude support HIPAA?

Amplitude HIPAA support: Yes. SOC 2: —. GDPR: Yes.

Does Amplitude have a free plan?

Amplitude free tier: Yes.

Amplitude vs alternatives

Compare all product analytics → · Amplitude alternatives → · Open data · MCP