Product Analytics · pricing · Updated November 2026
Amplitude pricing (2026)
Amplitude's paid plans start at $49/mo (Plus) as checked on 2026-11-01, read from Amplitude's own pricing page; 4 plans. Best for Product and growth teams needing deep behavioral analysis without SQL expertise. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $49/mo (Plus)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 — · GDPR Yes
- Best for: Product and growth teams needing deep behavioral analysis without SQL expertise; Companies running continuous A/B and multivariate experiments; Healthcare and regulated industry companies requiring HIPAA BAA; Enterprises needing EU data residency and GDPR DPAs
As of · every figure below links to its source STALE · 2026-06-13
Amplitude plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Freeformerly Starter | $0 | — | Flat monthly | Free self-serve. 10K MTUs / up to 2M events, out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, AI feedback, unlimited sources/destinations. | amplitude.com |
| Plus STALE · 2026-06-13 | $49 | — | Flat monthly | Starting at $49/mo (annual billing). Up to 300K MTUs or 25M events; pricing calculator shows $0.049 per MTU. Unlimited product analytics, behavioral cohorts, feature tagging, web experimentation segmentation, custom audiences, online support. | amplitude.com |
| Growth | not priced monthly | — | Flat monthly | Custom pricing (contact sales). Advanced behavioral analysis, causal insights, feature experimentation, code editor for web testing, real-time streaming, predictive audiences. | amplitude.com |
| Enterprise | not priced monthly | — | Flat monthly | Custom pricing (contact sales). Cross-product analysis, advanced data controls, mutual exclusion groups for A/B tests, multi-armed bandit experiments, predictive audiences, assigned account manager. | amplitude.com |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 1 of 4 plans above is marked. https://amplitude.com/pricing accessed 2026-06-13 This note predates a correction to the plans above, from 2026-09-27; the table holds the corrected figures.See the corrections.
Price changes
Price on record
$49/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Amplitude, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Amplitude. Every correction on the site is in the corrections log.
-
Starter → Free. Listed on amplitude.com as of 2026-09-27 as "Free" at the figures the record holds; the page does not print "Starter": "Free For individuals and explorers getting started Free 2M Events/month forever. Start for free No Credit Card required."
Capabilities
Integrations: Segment, Snowflake, BigQuery, Salesforce, Braze, Slack, mParticle, RudderStack, Amplitude AI Agents.
Key features: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs.
Plan limits: Free plan limited to 2M events/month; Plus tier starts at $49/mo (annual) for up to 300K MTUs; HIPAA BAA available; AI features covered under existing BAA for EU-provisioned orgs; Predictive audiences and multi-armed bandit experiments require Growth/Enterprise; EU data never leaves Frankfurt data center when EU-provisioned.
Frequently asked questions
How much does Amplitude cost?
Amplitude's paid plans start at $49/mo (Plus), and it lists a $0 plan (Free); it has 4 published plans. Verified 2026-11-01.
What are cheaper alternatives to Amplitude?
Cheaper product analytics than Amplitude (entry $49/mo) include Pirsch Analytics at $6/mo, Plausible Analytics at $9/mo, Fathom Analytics at $15/mo. Verified 2026-11-01.
Does Amplitude support HIPAA?
Yes — Amplitude states HIPAA support on its public pages. Its public pages also state GDPR compliance.
Does Amplitude have a free plan?
Yes — Amplitude publishes a free tier.
Amplitude vs alternatives
Compare all product analytics · Amplitude alternatives · True cost of product analytics · SOC 2 claims in product analytics · HIPAA claims in product analytics · GDPR claims in product analytics · Open data · MCP
Cheaper product analytics alternatives
- Simple Analytics from $19/mo
- Fathom Analytics from $15/mo
- Plausible Analytics from $9/mo
- Pirsch Analytics from $6/mo
More product analytics tools
Related categories
This standing as a plaque
Amplitude currently holds a bronze deskmark here — Rank 7 of 8 · Product Analytics. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Amplitude moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.