Product Analytics · pricing · Updated November 2026
Mixpanel pricing (2026)
Mixpanel lists a $0 plan (Free) and no paid price as checked on 2026-11-01, read from Mixpanel's own pricing page; 3 plans. Best for B2B SaaS and mobile app teams needing deep funnel and retention analysis. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0 (Free)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: B2B SaaS and mobile app teams needing deep funnel and retention analysis; Healthcare and finance companies requiring HIPAA compliance (Enterprise tier); Data teams that warehouse their own data (Snowflake/BigQuery sync); Startups on the generous 1M events/month free tier
As of · every figure below links to its source
Mixpanel plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | Flat monthly | Free forever, no credit card. Up to 1M events/month, 5 saved reports per seat, 10K monthly session replays, basic analytics. | mixpanel.com |
| Growth STALE · 2026-09-27 | $0 | — | Flat monthly | Pay-as-you-go: first 1M events free, then $0.28 per 1K events with volume discounts (up to 20M events). Unlimited reports, 20K free monthly session replays, cohorts, behavioral analytics, Spark AI query builder (60 queries/mo), multi-touch attribution. | mixpanel.com |
| Enterprise | not priced monthly | — | Flat monthly | Custom pricing (contact sales). Up to 1T events per month, advanced data governance, HIPAA compliance tools, SAML SSO, dedicated account manager, 24/7 support, professional services. | mixpanel.com |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 1 of 3 plans above is marked. https://mixpanel.com/pricing/ accessed 2026-06-13
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Mixpanel, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Mixpanel. Every correction on the site is in the corrections log.
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Enterprise. Re-read 2026-11-01: the plan is still sold by quote. The note said unlimited events; the page now reads "Full product intelligence platform with dedicated account support. Email Get Quote Includes Up to 1T events / month Custom session replay volumes".
Capabilities
Integrations: Segment, mParticle, RudderStack, Snowflake, BigQuery, Salesforce, Slack, Marketo, Google Analytics import.
Key features: Event-based product analytics with funnel, retention, and flow analysis; Session replay (10K–20K replays/month on free/growth); Spark AI natural-language query builder; Multi-touch attribution; Cohort analysis and behavioral segmentation; Data warehouse sync (Snowflake, BigQuery); SOC 2 Type II and ISO 27001 / ISO 27701 certified; BAA available for HIPAA (Enterprise).
Plan limits: Free plan capped at 1M events/month; Free plan: 5 saved reports per seat; Free plan: 10K session replays/month; Spark AI query builder limited to 60 queries/month on Growth; BAA and HIPAA tools only on Enterprise (contact sales).
Frequently asked questions
How much does Mixpanel cost?
Mixpanel lists a $0 plan (Free) and no paid price; it has 3 published plans. Verified 2026-11-01.
Does Mixpanel support HIPAA?
Yes — Mixpanel states HIPAA support on its public pages. Its public pages also state SOC 2 and GDPR compliance.
Does Mixpanel have a free plan?
Yes — Mixpanel publishes a free tier.
Mixpanel vs alternatives
Compare all product analytics · True cost of product analytics · SOC 2 claims in product analytics · HIPAA claims in product analytics · GDPR claims in product analytics · Open data · MCP
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This standing as a plaque
Mixpanel currently holds a silver deskmark here — Rank 3 of 8 · Product Analytics. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Mixpanel moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.