Product Analytics · pricing · Updated September 2026
Mixpanel pricing (2026)
Mixpanel starts at $0/mo (Free) as checked on 2026-09-03, read from Mixpanel's own pricing page; 3 plans. Best for B2B SaaS and mobile app teams needing deep funnel and retention analysis. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: B2B SaaS and mobile app teams needing deep funnel and retention analysis; Healthcare and finance companies requiring HIPAA compliance (Enterprise tier); Data teams that warehouse their own data (Snowflake/BigQuery sync); Startups on the generous 1M events/month free tier
As of · every figure below links to its source
Mixpanel plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | Free forever, no credit card. Up to 1M events/month, 5 saved reports per seat, 10K monthly session replays, basic analytics. | mixpanel.com |
| Growth | $0 | — | flat | Pay-as-you-go: first 1M events free, then $0.28 per 1K events with volume discounts (up to 20M events). Unlimited reports, 20K free monthly session replays, cohorts, behavioral analytics, Spark AI query builder (60 queries/mo), multi-touch attribution. | mixpanel.com |
| Enterprise | not priced monthly | — | flat | Custom pricing (contact sales). Unlimited events, advanced data governance, HIPAA compliance tools, SAML SSO, dedicated account manager, 24/7 support, professional services. | mixpanel.com |
Last verified 2026-09-03. https://mixpanel.com/pricing/ accessed 2026-06-13 Re-verified 2026-09-03 against the live pricing page; published figures unchanged.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Segment, mParticle, RudderStack, Snowflake, BigQuery, Salesforce, Slack, Marketo, Google Analytics import.
Key features: Event-based product analytics with funnel, retention, and flow analysis; Session replay (10K–20K replays/month on free/growth); Spark AI natural-language query builder; Multi-touch attribution; Cohort analysis and behavioral segmentation; Data warehouse sync (Snowflake, BigQuery); SOC 2 Type II and ISO 27001 / ISO 27701 certified; BAA available for HIPAA (Enterprise).
Plan limits: Free plan capped at 1M events/month; Free plan: 5 saved reports per seat; Free plan: 10K session replays/month; Spark AI query builder limited to 60 queries/month on Growth; BAA and HIPAA tools only on Enterprise (contact sales).
Frequently asked questions
How much does Mixpanel cost?
Mixpanel starts at $0/mo (Free); it has 3 published plans. Verified 2026-09-03.
Does Mixpanel support HIPAA?
Mixpanel HIPAA support: Yes. SOC 2: Yes. GDPR: Yes.
Does Mixpanel have a free plan?
Mixpanel free tier: Yes.
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