Best SMS Marketing · pricing · Updated June 2026
Klaviyo SMS pricing (2026)
Klaviyo SMS starts at $0/mo (Free), across 3 plans. Best for E-commerce brands wanting unified email + SMS in one data platform. Every figure links to Klaviyo SMS's own page and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: E-commerce brands wanting unified email + SMS in one data platform; Shopify merchants scaling multi-channel CRM; Brands needing deep behavioral segmentation across channels
Klaviyo SMS plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | Up to 250 active profiles. 500 emails/mo. 150 SMS/MMS credits/mo. Email support first 60 days only. | softwareadvice.com |
| $20 | — | flat | Starting price for 251-500 active profiles; 5,000 emails/mo. Pricing scales with active profile count. SMS not included in this plan. | softwareadvice.com | |
| Email + SMS | $35 | — | flat | Starting price at lowest contact tier; includes 1,250 SMS credits/mo. Pricing scales with active profile count and send volume. Additional SMS credits billed at per-credit rates. | softwareadvice.com |
Last verified 2026-06-14. Official pricing page klaviyo.com/pricing geo-redirected to German locale on both attempts; USD amounts not rendered. USD plan prices confirmed via SoftwareAdvice profile https://www.softwareadvice.com/sms-marketing/klaviyo-profile/ accessed 2026-06-14, which listed Free at $0, Email at $20/mo, Email+SMS at $35/mo (500 contacts / 1,250 SMS credits baseline). Free plan of 150 SMS credits/mo corroborated by official page (German locale). Cross-checked against klaviyo.com.
Capabilities
Integrations: Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, Recharge, Gorgias, Yotpo, LoyaltyLion.
Key features: Unified B2C CRM — email, SMS, RCS, WhatsApp, push in one platform; Segments AI — build complex segments from plain-language prompts; Native WhatsApp messaging without third-party integration; Predictive analytics and RFM customer lifecycle modeling; Marketing Agent — AI that auto-generates on-brand campaigns from website content.
Plan limits: Free: 250 active profiles, 500 emails/mo, 150 SMS credits/mo, support 60 days only; Email+SMS from $35/mo at lowest tier; scales with profile count; 350+ pre-built integrations.
Frequently asked questions
How much does Klaviyo SMS cost?
Klaviyo SMS starts at $0/mo (Free); it has 3 published plans. Verified 2026-06-14.
What are cheaper alternatives to Klaviyo SMS?
Cheaper sms marketing than Klaviyo SMS (entry $0/mo) include Omnisend at $11.2/mo. Verified 2026-06-14.
Does Klaviyo SMS support HIPAA?
Klaviyo SMS HIPAA support: —. SOC 2: —. GDPR: Yes.
Does Klaviyo SMS have a free plan?
Klaviyo SMS free tier: Yes.
Klaviyo SMS vs alternatives
Cheaper sms marketing alternatives
- Omnisend from $11.2/mo