SMS Marketing · pricing · Updated November 2026
Klaviyo SMS pricing (2026)
Klaviyo SMS's paid plans start at $20/mo (Email) as checked on 2026-11-01, read from softwareadvice.com — the public source it was captured from, not a Klaviyo SMS page; 3 plans. Best for E-commerce brands wanting unified email + SMS in one data platform. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $20/mo (Email)
- Free tier: Yes
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: E-commerce brands wanting unified email + SMS in one data platform; Shopify merchants scaling multi-channel CRM; Brands needing deep behavioral segmentation across channels
As of · every figure below links to its source STALE · 2026-09-03
Klaviyo SMS plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | Flat monthly | Up to 250 active profiles. 500 emails/mo. $5 of mobile messages/month. Email support first 60 days only. | klaviyo.com |
| Email STALE · 2026-09-03 | $20 | — | Flat monthly | Starting price for 251-500 active profiles; 5,000 emails/mo. Pricing scales with active profile count. SMS not included in this plan. | softwareadvice.com |
| Email + SMS STALE · 2026-09-03 | $35 | — | Flat monthly | Starting price at lowest contact tier; includes 1,250 SMS credits/mo. Pricing scales with active profile count and send volume. Additional SMS credits billed at per-credit rates. | softwareadvice.com |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 2 of 3 plans above are marked. Official pricing page klaviyo.com/pricing geo-redirected to German locale on both attempts; USD amounts not rendered. USD plan prices confirmed via SoftwareAdvice profile https://www.softwareadvice.com/sms-marketing/klaviyo-profile/ accessed 2026-06-14, which listed Free at $0, Email at $20/mo, Email+SMS at $35/mo (500 contacts / 1,250 SMS credits baseline). Free plan of 150 SMS credits/mo corroborated by official page (German locale).
Price changes
Price on record
$20/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Klaviyo SMS, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Klaviyo SMS. Every correction on the site is in the corrections log.
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Free. Re-read 2026-11-01: the plan stays free. The note said 150 SMS/MMS credits a month; the page now reads "$5 of mobile messages/month".
Capabilities
Integrations: Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, Recharge, Gorgias, Yotpo, LoyaltyLion.
Key features: Unified B2C CRM — email, SMS, RCS, WhatsApp, push in one platform; Segments AI — build complex segments from plain-language prompts; Native WhatsApp messaging without third-party integration; Predictive analytics and RFM customer lifecycle modeling; Marketing Agent — AI that auto-generates on-brand campaigns from website content.
Plan limits: Free: 250 active profiles, 500 emails/mo, 150 SMS credits/mo, support 60 days only; Email+SMS from $35/mo at lowest tier; scales with profile count; 350+ pre-built integrations.
Frequently asked questions
How much does Klaviyo SMS cost?
Klaviyo SMS's paid plans start at $20/mo (Email), and it lists a $0 plan (Free); it has 3 published plans. Verified 2026-11-01.
What are cheaper alternatives to Klaviyo SMS?
Cheaper SMS marketing than Klaviyo SMS (entry $20/mo) include Omnisend at $16/mo. Verified 2026-11-01.
Does Klaviyo SMS support HIPAA?
Klaviyo SMS's public pages do not say whether it supports HIPAA. Its public pages also state GDPR compliance.
Does Klaviyo SMS have a free plan?
Yes — Klaviyo SMS publishes a free tier.
Klaviyo SMS vs alternatives
Compare all SMS marketing · True cost of SMS marketing · GDPR claims in SMS marketing · Open data · MCP
Cheaper SMS marketing alternatives
- Omnisend from $16/mo
More SMS marketing tools
Related categories
This standing as a plaque
Klaviyo SMS currently holds a gold deskmark here — Rank 2 of 8 · SMS Marketing. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Klaviyo SMS moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.