Best Social Media Management · pricing · Updated June 2026
Later pricing (2026)
Later starts at $25/mo (Starter), across 3 plans. Best for Creators and influencers focused on Instagram and TikTok visual content. Every figure links to Later's own page and the date we captured it.
At a glance
- Entry price: $25/mo (Starter) · 25% off with annual billing
- Free tier: No · 14-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: Creators and influencers focused on Instagram and TikTok visual content; Small marketing teams wanting visual scheduling with link-in-bio monetization; Agencies managing multiple brand social sets with approval workflows
Later plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Starter | $25 | −25% | flat | Month-to-month price: $25/month. Annual billing: $18.75/month ($225/year). 1 user, 1 social set (8 profiles), 30 posts/profile/month, 5 AI credits/month, 3-month analytics history. | later.com |
| Growth | $50 | −25% | flat | Month-to-month price: $50/month. Annual billing: $37.50/month ($450/year). 2 users, 2 social sets (16 profiles), 180 posts/profile/month, social inbox, collaboration, 50 AI credits/month, 1-year analytics history. | later.com |
| Scale | $110 | −25% | flat | Month-to-month price: $110/month. Annual billing: $82.50/month ($990/year). 4 users, 6 social sets (48 profiles), unlimited posts, competitive benchmarking, 100 AI credits/month, 2-year analytics history, priority support. Additional users $3.75/month each (annual rate). | later.com |
Last verified 2026-06-14. Official pricing page (later.com/pricing/) fetched directly. Prices shown ($18.75, $37.50, $82.50) are annual billing rates (billed yearly, 3 months free / 25% off). Monthly billing rates derived: annual rate / 0.75. Monthly toggle present on page but monthly figures did not render in fetched content.
Capabilities
Integrations: Canva, Mailchimp, Google Analytics, Mavely, Snapchat, Threads, Linktree (migration).
Key features: Visual drag-and-drop calendar with Instagram grid preview; Link in Bio tool with custom design, affiliate link tracking (Mavely), and Mailchimp email capture; AI Caption Writer and content ideas generator; Competitive benchmarking for up to 20 competitors (Scale); Brand health monitoring and industry future-insights (Scale).
Plan limits: Starter: 1 user, 1 social set (8 profiles), 30 posts/profile/mo, 5 AI credits/mo, 3-month analytics; Growth: 2 users, 2 social sets (16 profiles), 180 posts/profile/mo, 50 AI credits/mo, 1-year analytics; Scale: 4 users, 6 social sets (48 profiles), unlimited posts, 100 AI credits/mo, 2-year analytics, additional users $3.75/mo.
Frequently asked questions
How much does Later cost?
Later starts at $25/mo (Starter); it has 3 published plans. Verified 2026-06-14.
Is Later cheaper billed annually?
Yes. Later publishes a 25% discount for paying annually (on the Starter plan). Verified 2026-06-14.
What are cheaper alternatives to Later?
Cheaper social media management than Later (entry $25/mo) include Buffer at $5/mo, Metricool at $20/mo. Verified 2026-06-14.
Does Later support HIPAA?
Later HIPAA support: —. SOC 2: —. GDPR: Yes.
Does Later have a free plan?
Later free tier: No; 14-day free trial.