Social Media Management · pricing · Updated November 2026
Metricool pricing (2026)
Metricool's paid plans start at $20/mo (Starter 5) as checked on 2026-11-01, read from Metricool's own pricing page; 7 plans. Best for Marketers and agencies needing combined organic and paid ads analytics in one dashboard. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $20/mo (Starter 5) · 24% off with annual billing
- Free tier: Yes
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: Marketers and agencies needing combined organic and paid ads analytics in one dashboard; Content creators and streamers who also manage Twitch channels; Brands wanting a generous free tier before committing to paid plans
As of · every figure below links to its source STALE · 2026-09-03
Metricool plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | Flat monthly | 1 brand, 20 posts/month, 5 competitor profiles, 30-day analytics, AI assistant. | metricool.com |
| Starter 5 STALE · 2026-09-03 | $20 | −24% | Flat monthly | Monthly billing: $20/month. Annual billing saves up to 24%. Up to 5 brands, unlimited publishing, 100 competitor profiles, LinkedIn access, PDF/PPT reports. | metricool.com |
| Starter 10 STALE · 2026-09-03 | $36 | −24% | Flat monthly | Monthly billing: $36/month. Annual billing saves up to 24%. Up to 10 brands, unlimited publishing, 100 competitor profiles, LinkedIn access, PDF/PPT reports. | metricool.com |
| Advanced 15 STALE · 2026-09-03 | $53 | −24% | Flat monthly | Monthly billing: $53/month. Annual billing saves up to 24%. Up to 15 brands, team management, post approval system, full Twitter/X analytics, Looker Studio connector, API access. | metricool.com |
| Advanced 25 STALE · 2026-09-03 | $85 | −24% | Flat monthly | Monthly billing: $85/month. Annual billing saves up to 24%. Up to 25 brands, team management, post approval, full analytics, API access. | metricool.com |
| Advanced 50 STALE · 2026-09-03 | $159 | −24% | Flat monthly | Monthly billing: $159/month. Annual billing saves up to 24%. Up to 50 brands, team management, post approval, full analytics, API access. | metricool.com |
| Custom | not priced monthly | — | Custom / quote | Contact sales. Includes white label, dedicated account manager, custom AI credits, business integrations. Brands count custom. | metricool.com |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 5 of 7 plans above are marked. Official pricing page (metricool.com/pricing/) fetched directly. Prices shown are monthly billing USD rates. Annual billing saves up to 24%. Multiple Starter and Advanced sub-tiers confirmed ($20/$36 for Starter, $53/$85/$159 for Advanced). Custom plan requires contact sales.
Price changes
Price on record
$20/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make.com, WordPress, Shopify, Squarespace.
Key features: Cross-channel paid ads analytics (Facebook Ads, Google Ads, TikTok Ads) alongside organic; Looker Studio connector for custom BI reporting (Advanced+); Twitch analytics — unique among mainstream SMM tools; Post approval system with team and client management roles (Advanced+); Metricool MCP integration for AI-assistant connectivity.
Plan limits: Free: 1 brand, 20 posts/month, 5 competitor profiles, 30-day analytics, excludes LinkedIn and Twitter/X; Starter 5: 5 brands, unlimited posts (fair use policy), 100 competitor profiles, LinkedIn included; Starter 10: 10 brands, unlimited posts, 100 competitor profiles; Advanced 15-50: 15-50 brands, team management, post approvals, Looker Studio, full X analytics, API access; Twitter/X requires paid add-on (+$5/account) on all plans.
Frequently asked questions
How much does Metricool cost?
Metricool's paid plans start at $20/mo (Starter 5), and it lists a $0 plan (Free); it has 7 published plans. Verified 2026-11-01.
Is Metricool cheaper billed annually?
Yes. Metricool publishes a 24% discount for paying annually (on the Starter 5 plan). Verified 2026-11-01.
What are cheaper alternatives to Metricool?
Cheaper social media management than Metricool (entry $20/mo) include Buffer at $6/mo, Tareno at $19/mo. Verified 2026-11-01.
Does Metricool support HIPAA?
Metricool's public pages do not say whether it supports HIPAA. Its public pages also state GDPR compliance.
Does Metricool have a free plan?
Yes — Metricool publishes a free tier.
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This standing as a plaque
Metricool currently holds a gold deskmark here — Rank 2 of 8 · Social Media Management. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
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