Social Media Management · pricing · Updated September 2026
Sprout Social pricing (2026)
Sprout Social starts at $99/mo (Essentials) as checked on 2026-09-03, read from Sprout Social's own pricing page; 5 plans. Best for Mid-market and enterprise teams needing deep CRM integration (Salesforce, HubSpot). Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $99/mo (Essentials) · 20% off with annual billing
- Free tier: No · 30-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: Mid-market and enterprise teams needing deep CRM integration (Salesforce, HubSpot); Customer care teams managing high-volume social inbox with helpdesk workflows; Brands investing in social commerce and review reputation management
As of · every figure below links to its source
Sprout Social plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Essentials | $99 | −20% | per_seat | Annual billing: $79/seat/month. Monthly billing: $99/seat/month. Up to 5 social profiles, optimal send times, profile and post-level reporting. | sproutsocial.com |
| Standard | $249 | −20% | per_seat | Month-to-month $249/seat/mo; $199/seat/mo billed annually (20% less). Monthly billing is offered — the page prints the annual figure large with the monthly one beneath it. 5 social profiles, consolidated inbox, keyword and location monitoring, review management. | sproutsocial.com |
| Professional | $299 | — | per_seat | Annual commitment required. $299/seat/month. Unlimited social profiles, message tagging, competitor insights, paid insights, AI Assist for posts. | sproutsocial.com |
| Advanced | $399 | — | per_seat | Annual commitment required. $399/seat/month. AI Assist for replies, sentiment analysis, Sprout API, helpdesk integrations, team productivity reports, message spike alerts. | sproutsocial.com |
| Enterprise | not priced monthly | — | custom | Custom pricing; contact sales / request demo. Includes white-glove onboarding, dedicated SSO, priority support. | sproutsocial.com |
Last verified 2026-09-03. Official pricing page (sproutsocial.com/pricing/) fetched directly. Essentials: $79/seat/month annual, $99/seat/month monthly confirmed from official page. Standard, Professional, Advanced prices ($199/$299/$399) are annual-commitment per-seat/month rates per official page and corroborated by Social Champ blog review. Annual discount for Standard+ plans not disclosed publicly. Re-verified 2026-09-03 against the live pricing page; published figures unchanged. Cross-checked against socialchamp.com.
Price changes
Price on record
$99/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Salesforce, HubSpot, Zendesk, Shopify, WooCommerce, Google Analytics, Canva, Slack, Tableau.
Key features: ViralPost patented send-time optimization for peak engagement delivery; Smart Inbox with Collision Detection to prevent duplicate team replies; Review management across Google, Yelp, Facebook, Apple App Store, Google Play; Social commerce integrations with Instagram Shops, Facebook Shops, Shopify; Employee advocacy platform for organic brand amplification.
Plan limits: Essentials: 5 social profiles, 1 seat minimum; Standard: 5 social profiles per seat, annual commitment required; Professional: unlimited social profiles, annual commitment required; Advanced: full API access, sentiment analysis, message spike alerts.
Frequently asked questions
How much does Sprout Social cost?
Sprout Social starts at $99/mo (Essentials); it has 5 published plans. Verified 2026-09-03.
Is Sprout Social cheaper billed annually?
Yes. Sprout Social publishes a 20% discount for paying annually (on the Essentials plan). Verified 2026-09-03.
What are cheaper alternatives to Sprout Social?
Cheaper social media management than Sprout Social (entry $99/mo) include Buffer at $6/mo, Metricool at $20/mo, Later at $25/mo. Verified 2026-09-03.
Does Sprout Social support HIPAA?
Sprout Social HIPAA support: —. SOC 2: —. GDPR: —.
Does Sprout Social have a free plan?
Sprout Social free tier: No; 30-day free trial.
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