Social Media Management · pricing · Updated November 2026
Sprout Social pricing (2026)
Sprout Social starts at $99/user/mo (Essentials) as checked on 2026-11-01, read from Sprout Social's own pricing page; 5 plans. Best for Mid-market and enterprise teams needing deep CRM integration (Salesforce, HubSpot). Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $99/user/mo (Essentials) · 20% off with annual billing
- Free tier: No · 30-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: Mid-market and enterprise teams needing deep CRM integration (Salesforce, HubSpot); Customer care teams managing high-volume social inbox with helpdesk workflows; Brands investing in social commerce and review reputation management
As of · every figure below links to its source
Sprout Social plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Essentials | $99 | −20% | Per user / seat | Annual billing: $79/seat/month. Monthly billing: $99/seat/month. Up to 5 social profiles, optimal send times, profile and post-level reporting. | sproutsocial.com |
| Standard STALE · 2026-09-28 | $249 | −20% | Per user / seat | Month-to-month $249/seat/mo; $199/seat/mo billed annually (20% less). Monthly billing is offered — the page prints the annual figure large with the monthly one beneath it. 5 social profiles, consolidated inbox, keyword and location monitoring, review management. | sproutsocial.com |
| Professional STALE · 2026-09-28 | $399 | −25% | Per user / seat | Monthly billing: $399 per seat/month. Annual billing: $299 per seat/month. Unlimited social profiles, message tagging, competitor insights, paid insights, AI Assist for posts. | sproutsocial.com |
| Advanced STALE · 2026-09-28 | $499 | −20% | Per user / seat | Monthly billing: $499 per seat/month. Annual billing: $399 per seat/month. AI Assist for replies, sentiment analysis, Sprout API, helpdesk integrations, team productivity reports, message spike alerts. | sproutsocial.com |
| Enterprise | not priced monthly | — | Custom / quote | Custom pricing; contact sales / request demo. Includes white-glove onboarding, dedicated SSO, priority support. | sproutsocial.com |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 3 of 5 plans above are marked. Official pricing page (sproutsocial.com/pricing/) fetched directly. Essentials: $79/seat/month annual, $99/seat/month monthly confirmed from official page. Standard, Professional, Advanced prices ($199/$299/$399) are annual-commitment per-seat/month rates per official page and corroborated by Social Champ blog review. Annual discount for Standard+ plans not disclosed publicly. Cross-checked against socialchamp.com.
Price changes
Price on record
$99/user/moFirst on record 2026-10-16
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since October 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Sprout Social, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Sprout Social. Every correction on the site is in the corrections log.
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Professional. Price corrected from $299 to $399 (month, billed monthly). This row was last read on 2026-09-03. The record had held the annual-billed rate: the plan grid sits under "No credit card required. Annual billing." and prints Professional at $299 per seat/month, while the page's billing FAQ lists "Monthly billing pricing" with Professional at $399 per seat/month. The record's notes said an annual commitment was required; the page offers monthly billing, and the notes now carry both figures. The annual discount was set to 25% ($299 against $399). The page reads: "Monthly billing pricing: Essentials: $99 per seat/month Standard: $249 per seat/month Professional: $399 per seat/month Advanced: $499 per seat/month". Read in a browser on 2026-09-28.
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Advanced. Price corrected from $399 to $499 (month, billed monthly). This row was last read on 2026-09-03. The record had held the annual-billed rate: the plan grid sits under "No credit card required. Annual billing." and prints Advanced at $399 per seat/month, while the page's billing FAQ lists "Monthly billing pricing" with Advanced at $499 per seat/month. The record's notes said an annual commitment was required; the page offers monthly billing, and the notes now carry both figures. The annual discount was set to 20% ($399 against $499). The page reads: "Monthly billing pricing: Essentials: $99 per seat/month Standard: $249 per seat/month Professional: $399 per seat/month Advanced: $499 per seat/month". Read in a browser on 2026-09-28.
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Standard. Price moved to the month-to-month basis. The field held $199, which is this plan's annual-billing rate; the month-to-month rate is $249 and the 20% discount is the saving off it. Found by comparing this vendor's two records: it is catalogued in more than one theme, and the two copies named the same plan at two prices that one of them's own discount joined exactly. Confirmed against the vendor's live pricing page, read in a browser today with the billing switch worked.
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Essentials. The recorded monthly price was $79, the annual-billed rate, in a field this dataset defines as the month-to-month price. The row's own notes name both figures and say which is which, so the correct value was already inside the record: the month-to-month price is $99. Re-based to it, with the annual discount set to this plan's own saving of 20%. Found by a corpus-wide scan on 2026-09-09 for the same error four call-tracking vendors carried, and confirmed against this row's own notes rather than a fresh read; the source date is therefore unchanged.
Capabilities
Integrations: Salesforce, HubSpot, Zendesk, Shopify, WooCommerce, Google Analytics, Canva, Slack, Tableau.
Key features: ViralPost patented send-time optimization for peak engagement delivery; Smart Inbox with Collision Detection to prevent duplicate team replies; Review management across Google, Yelp, Facebook, Apple App Store, Google Play; Social commerce integrations with Instagram Shops, Facebook Shops, Shopify; Employee advocacy platform for organic brand amplification.
Plan limits: Essentials: 5 social profiles, 1 seat minimum; Standard: 5 social profiles per seat, annual commitment required; Professional: unlimited social profiles, annual commitment required; Advanced: full API access, sentiment analysis, message spike alerts.
Frequently asked questions
How much does Sprout Social cost?
Sprout Social starts at $99/user/mo (Essentials); it has 5 published plans. Verified 2026-11-01.
Is Sprout Social cheaper billed annually?
Yes. Sprout Social publishes a 25% discount for paying annually (on the Professional plan). Verified 2026-11-01.
Does Sprout Social support HIPAA?
Sprout Social's public pages do not say whether it supports HIPAA.
Does Sprout Social have a free plan?
No — Sprout Social publishes no free tier; it offers a 30-day free trial.
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This standing as a plaque
Sprout Social currently holds a bronze deskmark here — Rank 5 of 8 · Social Media Management. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Sprout Social moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.