Best Email Marketing · pricing · Updated June 2026
Klaviyo pricing (2026)
Klaviyo starts at $0/mo (Free), across 3 plans. Best for DTC and ecommerce brands on Shopify or BigCommerce. Every figure links to Klaviyo's own page and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes
- Compliance: HIPAA No · SOC 2 Yes · GDPR Yes
- Best for: DTC and ecommerce brands on Shopify or BigCommerce; Teams needing predictive analytics and revenue attribution; Brands wanting email + SMS in one platform
Klaviyo plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | Up to 250 active profiles, 500 monthly email sends, 150 SMS/MMS credits. Basic templates, drag-and-drop editor, segmentation, reporting. Email support first 60 days. | klaviyo.com |
| $20 | — | flat | Starts at $20/mo for 251-500 active profiles with 5,000 monthly email sends (~10x contacts). Scales with active-profile tier (~$45/mo at 1,500, ~$720/mo at 50,000). No annual discount on self-serve. | klaviyo.com | |
| Email + SMS | $35 | — | flat | Starts at $35/mo for 251-500 active profiles; bundles email sends plus SMS/MMS credits. Scales with active-profile tier and SMS volume. | klaviyo.com |
Last verified 2026-06-13. https://www.klaviyo.com/pricing (official; only Free tier shown, paid USD tiers via JS calculator, corroborated via omnisend.com and emailtooltester.com 2026 reviews) Cross-checked against omnisend.com.
Capabilities
Integrations: Shopify, WooCommerce, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, Recharge, Attentive.
Key features: Unified customer profiles with AI-powered predictive analytics (LTV, churn risk, next order date); RFM analysis and Segments AI (create segments from natural language prompts); Omnichannel flows: email, SMS, push, RCS, WhatsApp, social; Deep ecommerce data integration (350+ pre-built connectors).
Plan limits: Free: 250 active profiles, 500 email sends/month, 150 SMS/MMS credits, email support first 60 days only; Email plan: scales by active profiles (~$20/mo at 251-500, ~$720/mo at 50,000); Email+SMS plan: starts $35/mo at 251-500 profiles; no annual discount on self-serve.
Frequently asked questions
How much does Klaviyo cost?
Klaviyo starts at $0/mo (Free); it has 3 published plans. Verified 2026-06-13.
What are cheaper alternatives to Klaviyo?
Cheaper email marketing than Klaviyo (entry $0/mo) include Brevo at $9/mo, MailerLite at $10/mo, Constant Contact at $12/mo. Verified 2026-06-13.
Does Klaviyo support HIPAA?
Klaviyo HIPAA support: No. SOC 2: Yes. GDPR: Yes.
Does Klaviyo have a free plan?
Klaviyo free tier: Yes.
Klaviyo vs alternatives
Cheaper email marketing alternatives
- GetResponse from $19/mo
- ActiveCampaign from $15/mo
- Mailchimp from $13/mo
- Constant Contact from $12/mo
- MailerLite from $10/mo
- Brevo from $9/mo