Best Email Marketing · pricing · Updated June 2026
Mailchimp pricing (2026)
Mailchimp starts at $0/mo (Free), across 4 plans. Best for Small businesses starting with email marketing. Every figure links to Mailchimp's own page and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes · 14-day trial
- Compliance: HIPAA No · SOC 2 Yes · GDPR Yes
- Best for: Small businesses starting with email marketing; Marketers needing a wide integration ecosystem; Teams wanting an all-in-one marketing CRM + email platform
Mailchimp plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | Up to 250 contacts and 500 monthly sends. 1 audience, 1 seat, basic templates, single welcome automation, basic reporting. | mailchimp.com |
| Essentials | $13 | — | flat | Base price for up to 500 contacts (scales with list, max 50,000). Monthly send limit 10x contacts. 3 audiences, 3 seats, automation flows, A/B testing, SMS add-on. Price climbs with contacts (~$75/mo at 5,000). | mailchimp.com |
| Standard | $20 | — | flat | Base price for up to 500 contacts (scales with list, max 100,000). Monthly send limit 12x contacts. 5 audiences, 5 seats, advanced segmentation, custom templates, multivariate testing. ~$100/mo at 5,000 contacts. | mailchimp.com |
| Premium | $350 | — | flat | Base price includes up to 10,000 contacts (max 200,000). Monthly send limit 15x contacts. Unlimited audiences, unlimited seats, phone support, extended onboarding, advanced reporting. | mailchimp.com |
Last verified 2026-06-13. https://mailchimp.com/pricing/marketing/ (official; geolocated to EUR, USD base prices corroborated via emailtooltester.com and costbench.com 2026 reviews) Cross-checked against emailtooltester.com.
Capabilities
Integrations: Shopify, WooCommerce, Salesforce, Canva, Stripe, Google Analytics, Zapier.
Key features: Customer Journey Builder (visual automation); Generative AI content tools; Predictive demographics and segmentation; Multivariate A/B testing (Standard+).
Plan limits: Free: 250 contacts, 500 emails/month, 1 seat, 1 audience; Essentials: up to 50,000 contacts, 10x contacts/month send limit, 3 seats; Standard: up to 100,000 contacts, 12x contacts/month send limit, 5 seats; Premium: up to 200,000 contacts, 15x contacts/month send limit, unlimited seats.
Frequently asked questions
How much does Mailchimp cost?
Mailchimp starts at $0/mo (Free); it has 4 published plans. Verified 2026-06-13.
What are cheaper alternatives to Mailchimp?
Cheaper email marketing than Mailchimp (entry $0/mo) include Brevo at $9/mo, MailerLite at $10/mo, Constant Contact at $12/mo. Verified 2026-06-13.
Does Mailchimp support HIPAA?
Mailchimp HIPAA support: No. SOC 2: Yes. GDPR: Yes.
Does Mailchimp have a free plan?
Mailchimp free tier: Yes; 14-day free trial.
Mailchimp vs alternatives
Compare all email marketing → · Mailchimp alternatives → · Open data · MCP
Cheaper email marketing alternatives
- Constant Contact from $12/mo
- MailerLite from $10/mo
- Brevo from $9/mo