Best Real Estate CRM · pricing · Updated June 2026
Lofty (formerly Chime) pricing (2026)
Lofty (formerly Chime) publishes no self-serve price (quote-only), across 4 plans. Best for individual agents. Every figure links to Lofty (formerly Chime)'s own page and the date we captured it.
At a glance
- Entry price: Quote-only
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: individual agents; teams; brokerages; enterprise real estate firms
Lofty (formerly Chime) plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Lofty Agent | Quote-only | — | custom | Quote-only. Individual agent tier. AI-powered CRM, lead management, email/text automation, mobile app, listing tools. | lofty.com |
| Lofty Team | Quote-only | — | custom | Quote-only. Multi-agent team tier. Adds team management tools and shared workflows. | lofty.com |
| Lofty Broker | Quote-only | — | custom | Quote-only. Brokerage-level tier. Lender cost-sharing available (up to 50% marketing split). | lofty.com |
| Lofty Enterprise | Quote-only | — | custom | Quote-only. Adds SSO, white-label options, customizable org structure, dedicated customer success rep. | lofty.com |
Last verified 2026-06-15. Fetched lofty.com/pricing 2026-06-15; confirmed NO public prices — all four tiers (Agent, Team, Broker, Enterprise) show only 'Request Pricing'. monthlyUsd set null for all. Only price-like reference is a $70/mo Home Evaluation Page surcharge when buying seller leads without IDX.
Capabilities
Key features: AI-powered CRM with dynamic lead scoring; Marketing automation and listing tools; Lender co-marketing cost-sharing (up to 50%); White-label options on Enterprise.
Plan limits: No published pricing — all tiers require demo/sales call.
Frequently asked questions
Does Lofty (formerly Chime) support HIPAA?
Lofty (formerly Chime) HIPAA support: —. SOC 2: —. GDPR: —.
Does Lofty (formerly Chime) have a free plan?
Lofty (formerly Chime) free tier: No.