Real Estate CRM · pricing · Updated September 2026
Lofty (formerly Chime) pricing (2026)
Lofty (formerly Chime) publishes no self-serve price (quote-only) as checked on 2026-09-03, read from Lofty (formerly Chime)'s own pricing page; 4 plans. Best for individual agents. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: quote-only
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: individual agents; teams; brokerages; enterprise real estate firms
As of · every figure below links to its source
Lofty (formerly Chime) plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Lofty Agent | quote-only | — | custom | Quote-only. Individual agent tier. AI-powered CRM, lead management, email/text automation, mobile app, listing tools. | lofty.com |
| Lofty Team | quote-only | — | custom | Quote-only. Multi-agent team tier. Adds team management tools and shared workflows. | lofty.com |
| Lofty Broker | quote-only | — | custom | Quote-only. Brokerage-level tier. Lender cost-sharing available (up to 50% marketing split). | lofty.com |
| Lofty Enterprise | quote-only | — | custom | Quote-only. Adds SSO, white-label options, customizable org structure, dedicated customer success rep. | lofty.com |
Last verified 2026-09-03. Fetched lofty.com/pricing 2026-06-15; confirmed NO public prices — all four tiers (Agent, Team, Broker, Enterprise) show only 'Request Pricing'. monthlyUsd set null for all. Only price-like reference is a $70/mo Home Evaluation Page surcharge when buying seller leads without IDX. Re-verified 2026-09-03 against the live pricing page; published figures unchanged.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Key features: AI-powered CRM with dynamic lead scoring; Marketing automation and listing tools; Lender co-marketing cost-sharing (up to 50%); White-label options on Enterprise.
Plan limits: No published pricing — all tiers require demo/sales call.
Frequently asked questions
Does Lofty (formerly Chime) support HIPAA?
Lofty (formerly Chime) HIPAA support: —. SOC 2: —. GDPR: —.
Does Lofty (formerly Chime) have a free plan?
Lofty (formerly Chime) free tier: No.
Lofty (formerly Chime) vs alternatives
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Display this standing
Lofty (formerly Chime) currently holds a bronze deskmark here — Rank 8 of 8 · Real Estate CRM. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Lofty (formerly Chime) moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.