Best SEO Tools · pricing · Updated June 2026
Semrush pricing (2026)
Semrush starts at $139.95/mo (Pro), across 7 plans. Best for All-in-one SEO and digital marketing teams needing a single platform. Every figure links to Semrush's own page and the date we captured it.
At a glance
- Entry price: $139.95/mo (Pro) · 17% off with annual billing
- Free tier: No · 7-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: All-in-one SEO and digital marketing teams needing a single platform; Agencies managing multiple client projects and needing competitor PPC + SEO data; Marketers who want AI search visibility monitoring bundled with traditional SEO
Semrush plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Pro | $139.95 | −17% | flat | Monthly billing: $139.95/mo. Annual billing saves up to 17% (~$116.16/mo effective). 5 projects, 500 keywords to track, 10,000 results per report. 1 user seat. | backlinko.com |
| Guru | $249.95 | −17% | flat | Monthly billing: $249.95/mo. Annual billing saves up to 17% (~$207.46/mo effective). 15 projects, 1,500 keywords to track, historical data, content marketing toolkit, Looker Studio integration. 1 user seat. | backlinko.com |
| Business | $499.95 | −17% | flat | Monthly billing: $499.95/mo. Annual billing saves up to 17% (~$414.96/mo effective). 40 projects, 5,000 keywords to track, API access, extended limits. 1 user seat. | backlinko.com |
| Semrush One Starter | $199 | −17% | flat | Bundled plan combining SEO Toolkit with AI Visibility Toolkit. Monthly billing: $199/mo. Saves up to 17% annually. Replaces standalone Pro + AI Visibility purchase. | backlinko.com |
| Semrush One Pro+ | $299 | −17% | flat | Bundled plan combining SEO Toolkit (Guru level) with AI Visibility Toolkit. Monthly billing: $299/mo. Saves up to 17% annually. | backlinko.com |
| Semrush One Advanced | $549 | −17% | flat | Bundled plan combining SEO Toolkit (Business level) with AI Visibility Toolkit. Monthly billing: $549/mo. Saves up to 17% annually. | backlinko.com |
| Enterprise | Quote-only | — | custom | Custom pricing, contact sales. Available for all toolkits. Includes dedicated support, custom limits, and negotiated terms. | backlinko.com |
Last verified 2026-06-14. https://backlinko.com/semrush-pricing (updated Feb 5 2026; confirmed Pro $139.95, Guru $249.95, Business $499.95, Semrush One Starter $199, Pro+ $299, Advanced $549). Official pricing page https://www.semrush.com/pricing/ rendered as JS-only navigation shell with no static price text. Corroborated via https://www.softwareadvice.com/seo/semrush-profile/ and https://www.getapp.com/marketing-software/a/semrush/pricing/. Annual discount stated as 'up to 17%' by Backlinko 2026; exact annual prices not published on official page. Cross-checked against softwareadvice.com.
Capabilities
Integrations: Google Analytics, Google Search Console, Looker Studio, Zapier, Trello, Slack, Semrush API, MCP (ChatGPT/Claude).
Key features: Keyword research (6 tools); Rank tracking (4 tools); Technical SEO site audit (3 tools); Backlink analysis and link building (6 tools); Content optimization and marketing (4 tools); Competitive and market analysis (5 tools); Local SEO (6 tools); Social media management (4 tools); Paid advertising intelligence (3 tools); AI Visibility Toolkit (AI search monitoring); AI PR Toolkit; App Center marketplace.
Plan limits: Pro: 5 projects, 500 tracked keywords, 10,000 results per report, 1 user; Guru: 15 projects, 1,500 tracked keywords, 1 user; Business: 40 projects, 5,000 tracked keywords, API access, 1 user; Free trial limited to 7 days; no permanent free plan.
Frequently asked questions
How much does Semrush cost?
Semrush starts at $139.95/mo (Pro); it has 7 published plans. Verified 2026-06-14.
Is Semrush cheaper billed annually?
Yes. Semrush publishes a 17% discount for paying annually (on the Pro plan). Verified 2026-06-14.
What are cheaper alternatives to Semrush?
Cheaper seo tools than Semrush (entry $139.95/mo) include Ahrefs at $29/mo, Mangools at $29.9/mo, SpyFu at $39/mo. Verified 2026-06-14.
Does Semrush support HIPAA?
Semrush HIPAA support: —. SOC 2: —. GDPR: Yes.
Does Semrush have a free plan?
Semrush free tier: No; 7-day free trial.
Semrush vs alternatives
Compare all seo tools → · Semrush alternatives → · Open data · MCP