SEO Tools · pricing · Updated November 2026
Semrush pricing (2026)
Semrush starts at $139.95/mo (Pro) as checked on 2026-11-01, read from backlinko.com — the public source it was captured from, not a Semrush page; 7 plans. Best for All-in-one SEO and digital marketing teams needing a single platform. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $139.95/mo (Pro) · 17% off with annual billing
- Free tier: No · 7-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: All-in-one SEO and digital marketing teams needing a single platform; Agencies managing multiple client projects and needing competitor PPC + SEO data; Marketers who want AI search visibility monitoring bundled with traditional SEO
As of · every figure below links to its source
Semrush plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Pro | $139.95 | −17% | Flat monthly | Monthly billing: $139.95/mo. Annual billing saves up to 17% (~$116.16/mo effective). 5 projects, 500 keywords to track, 10,000 results per report. 1 user seat. | backlinko.com |
| Guru | $249.95 | −17% | Flat monthly | Monthly billing: $249.95/mo. Annual billing saves up to 17% (~$207.46/mo effective). 15 projects, 1,500 keywords to track, historical data, content marketing toolkit, Looker Studio integration. 1 user seat. | backlinko.com |
| Business | $499.95 | −17% | Flat monthly | Monthly billing: $499.95/mo. Annual billing saves up to 17% (~$414.96/mo effective). 40 projects, 5,000 keywords to track, API access, extended limits. 1 user seat. | backlinko.com |
| Semrush One Starter STALE · 2026-09-05 | $199 | −17% | Flat monthly | Bundled plan combining SEO Toolkit with AI Visibility Toolkit. Monthly billing: $199/mo. Saves up to 17% annually. Replaces standalone Pro + AI Visibility purchase. | semrush.com |
| Semrush One Pro+ STALE · 2026-09-05 | $299 | −17% | Flat monthly | Bundled plan combining SEO Toolkit (Guru level) with AI Visibility Toolkit. Monthly billing: $299/mo. Saves up to 17% annually. | semrush.com |
| Semrush One Advanced STALE · 2026-09-05 | $549 | −17% | Flat monthly | Bundled plan combining SEO Toolkit (Business level) with AI Visibility Toolkit. Monthly billing: $549/mo. Saves up to 17% annually. | semrush.com |
| Enterprise STALE · 2026-09-05 | not priced monthly | — | Custom / quote | Custom pricing, contact sales. Available for all toolkits. Includes dedicated support, custom limits, and negotiated terms. | semrush.com |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 4 of 7 plans above are marked. https://backlinko.com/semrush-pricing (updated Feb 5 2026; confirmed Pro $139.95, Guru $249.95, Business $499.95, Semrush One Starter $199, Pro+ $299, Advanced $549). Official pricing page https://www.semrush.com/pricing/ rendered as JS-only navigation shell with no static price text. Corroborated via https://www.softwareadvice.com/seo/semrush-profile/ and https://www.getapp.com/marketing-software/a/semrush/pricing/. Annual discount stated as 'up to 17%' by Backlinko 2026; exact annual prices not published on official page. Cross-checked against softwareadvice.com.
Price changes
Price on record
$139.95/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Semrush, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Semrush. Every correction on the site is in the corrections log.
-
Source replaced, price unchanged. https://www.semrush.com/pricing/ answers 301 and lands on https://www.semrush.com/pricing/seo-ai-search/ — the same page at the address the site now uses. The figure is unchanged and still stands on the day it was read; only the link the reader follows is corrected, so it no longer bounces through a redirect. Same host, same scheme, and the destination keeps every distinguishing word of the page's own name.
Capabilities
Integrations: Google Analytics, Google Search Console, Looker Studio, Zapier, Trello, Slack, Semrush API, MCP (ChatGPT/Claude).
Key features: Keyword research (6 tools); Rank tracking (4 tools); Technical SEO site audit (3 tools); Backlink analysis and link building (6 tools); Content optimization and marketing (4 tools); Competitive and market analysis (5 tools); Local SEO (6 tools); Social media management (4 tools); Paid advertising intelligence (3 tools); AI Visibility Toolkit (AI search monitoring); AI PR Toolkit; App Center marketplace.
Plan limits: Pro: 5 projects, 500 tracked keywords, 10,000 results per report, 1 user; Guru: 15 projects, 1,500 tracked keywords, 1 user; Business: 40 projects, 5,000 tracked keywords, API access, 1 user; Free trial limited to 7 days; no permanent free plan.
Frequently asked questions
How much does Semrush cost?
Semrush starts at $139.95/mo (Pro); it has 7 published plans. Verified 2026-11-01.
Is Semrush cheaper billed annually?
Yes. Semrush publishes a 17% discount for paying annually (on the Pro plan). Verified 2026-11-01.
What are cheaper alternatives to Semrush?
Cheaper SEO tools than Semrush (entry $139.95/mo) include Ahrefs at $29/mo, Mangools at $37.70/mo, SpyFu at $39/mo. Verified 2026-11-01.
Does Semrush support HIPAA?
Semrush's public pages do not say whether it supports HIPAA. Its public pages also state GDPR compliance.
Does Semrush have a free plan?
No — Semrush publishes no free tier; it offers a 7-day free trial.
Semrush vs alternatives
Compare all SEO tools · Semrush alternatives · GDPR claims in SEO tools · Open data · MCP
Cheaper SEO tools alternatives
More SEO tools tools
Related categories
This standing as a plaque
Semrush currently holds a bronze deskmark here — Rank 7 of 8 · SEO Tools. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Semrush moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.