SEO Tools · pricing · Updated September 2026
Serpstat pricing (2026)
Serpstat starts at $50/mo (Individual) as checked on 2026-09-03, read from Serpstat's own pricing page; 4 plans. Best for Budget-conscious teams wanting all-in-one SEO + PPC competitive intelligence at lower cost than Semrush/Ahrefs. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $50/mo (Individual) · 38% off with annual billing
- Free tier: No · 7-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: Budget-conscious teams wanting all-in-one SEO + PPC competitive intelligence at lower cost than Semrush/Ahrefs; Agencies that need white-label reports and Claude/ChatGPT AI assistant integration; Teams that rely heavily on keyword clustering for content planning
As of · every figure below links to its source
Serpstat plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Individual | $50 | −38% | flat | Monthly billing: $50/mo. Annual billing saves $228/year, effective $31/mo ($372/year). Keyword research, rank tracking, backlink analysis, site audit. | serpstat.com |
| Team | $100 | −29% | flat | Monthly billing: $100/mo. Annual billing saves $348/year, effective $71/mo ($852/year). Multiple users, higher limits. | serpstat.com |
| Team x2 | $169 | −24% | flat | Monthly billing: $169/mo. Annual billing saves $484/year, effective $128.67/mo ($1,544/year). Double the limits of Team plan. | serpstat.com |
| Agency | $410 | −22% | flat | Monthly billing: $410/mo. Annual billing saves $1,068/year, effective $321/mo ($3,852/year). Agency-level limits, white-label reports, API access. | serpstat.com |
Last verified 2026-09-03. https://serpstat.com/page/pricing-plans/ (official; confirmed plans Individual $50, Team $100, Team x2 $169, Agency $410 monthly; annual savings stated as $228/$348/$484/$1,068 respectively giving effective annual monthly rates of $31/$71/$128.67/$321; page states 'save up to 27%'). No corroboration source found with independently listed annual prices; savings-derived rates recorded in notes. Re-verified 2026-09-03 against the live pricing page; published figures unchanged.
Price changes
Price on record
$50/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: ChatGPT (MCP), Claude (MCP), Serpstat API, Chrome Extension, Firefox Extension, Opera Extension, Edge Extension.
Key features: Keyword Research across 230 countries (Google) with volume, difficulty, CPC; Competitor Analysis (traffic, keywords, PPC strategies); Rank Tracker (daily, mobile and desktop, 230 countries, city-level); Site Audit with priority-sorted technical issues; Backlink Analysis (1.1T backlinks indexed); Keyword Clustering (automatic thematic grouping); AI content tools (meta tags, article writing, paraphrasing); Batch analysis (up to 100,000 keywords); White-label reporting (Agency plan); Claude and ChatGPT MCP integration (Team tier and above); Browser extensions (Chrome, Firefox, Opera, Edge).
Plan limits: Individual: 5 projects, 100 daily searches, 10,000 monthly position checks; Team: unlimited projects, 500 daily searches, 50,000–99,999 position checks; API access unlocked; Team x2: unlimited projects, 1,000 daily searches, 100,000 position checks; Agency: unlimited projects, 5,000 daily searches, 500,000 position checks, phone support; 7-day trial requires $1 verification charge (refunded within 5–30 minutes).
Frequently asked questions
How much does Serpstat cost?
Serpstat starts at $50/mo (Individual); it has 4 published plans. Verified 2026-09-03.
Is Serpstat cheaper billed annually?
Yes. Serpstat publishes a 38% discount for paying annually (on the Individual plan). Verified 2026-09-03.
What are cheaper alternatives to Serpstat?
Cheaper SEO tools than Serpstat (entry $50/mo) include Sitebulb at $18/mo, Ahrefs at $29/mo, Mangools at $37.7/mo. Verified 2026-09-03.
Does Serpstat support HIPAA?
Serpstat HIPAA support: —. SOC 2: —. GDPR: Yes.
Does Serpstat have a free plan?
Serpstat free tier: No; 7-day free trial.
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Display this standing
Serpstat currently holds a silver deskmark here — Rank 3 of 8 · SEO Tools. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Serpstat moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.